Do you want to be more visible when people search for something specific? then long-tail keywords are best suited for you.
A long-tail keyword is a great SEO tactic. You should have a clear vision for making long-tail keywords work. So this article on what are long-tail keywords and how to find them will definitely teach you the same. Let us start.
What are long-tail keywords?
Long-tail keywords are longer and more specific keyword or phrases which the visitors most likely to use when they are searching for something specific or even when they are using a voice search option. Long-tail keywords help you if you have a specific business yet similar to many.
For eg, if you have an online business of selling pastries for only the patients who are diabetic, then only the keyword pastry will not define your business and you will not rank on google search for this keyword because there is too much competition. But if you specialize in and say pastries for diabetic, then keywords like “pastries for diabetic people” are going to be relatable and customers will come to you if they are looking for exactly that product.
Managing long-tail keywords is difficult yet important to give you better results by establishing a better line of communication between your business and your customers who are active and ready for shopping.
Obviously, the traffic drawn will be less in a long-tail keyword as compared if you choose a common one, but the traffic and the conversion rate drew will be more specific, focused, better, and more appropriate for your service.
Long-tail keywords work on a niche. It is much easier to rank for long-tail keywords than for more common ones because there are fewer websites that compete and it is easier to find your audience for your particular niche.
Less Competition=Lower Cost
Long-tail keywords are helpful for the businesses which want to rank on organic google searches, but these are more valuable when you usually run paid search marketing advertisement and campaigns.
That’s because when you bid on long-tail keywords, the cost and average searches are inevitably lower since there is less or even no competition.
The aim is to find a reliable and renewable source of long-tail keywords that gives traffic to your business, a good conversion rate. Now we will further study that how to find long-tail keyword for your business.
How to Find Long-Tail Keywords
It is very important to know how to find long-tail keywords because unfortunately it already gives you limited traffic and there is less competition, so you should search which is best suited for your content or business. Here are some tips and tricks which will help you to find long-tail keywords for your website.
1. Use Google Suggest-
Google suggestion is always beneficial for getting the variations of long-tail keywords. Just start typing your primary or relatable keyword and see the variations that Google gives.
If it turns up on the google suggest bar then you come to know that people are searching for it, you can write the content on that topic as people are searching for that and you will get traffic and good conversion rates.
2. Use Google’s Related Searches-
Same principles as of the google suggest, which appears when you type the keyword or putting the query, the list which comes is short but you can take help from the related searches which google shows at the bottom of the google page search.
It shows a list of 8 searches that have the related keywords for the same or relevant searches and these are more personalized.
3. Use More and Different Keyword Research Tools-
It is very important to use a variety of tools to find a long-tail keyword. If you stick to only one tool then you cant find variations and uniqueness in the keyword searches. There many other tools like ubersuggest, aherfs and many more which you can use to find that specific keyword.
The more tools for keyword research you will use, the more variations you will find.
As long-tail keywords are difficult to find as they are likely to give you relevant traffic, better conversion rates and you have to stick to a particular niche, so there are several criteria you have to follow and for better output, you have to try different other keyword research tools to find a better result.
4. Check Your Analytics-
Your analytics will tell you many things about the keyword phrases that lead visitors to your websites. This will let you know how many people are seeing and visiting your websites. By digging through this, you will get to know how much traffic these long-tail keywords are generating, the increase of conversion rate and other things. Sometimes the keywords may be relevant to your business but don’t give you much traffic, so you have to see which keywords are giving you the higher traffic.
To find your own private store in which you can see the analytics of your website, you can link your website with the google analytics and then you will be able to see all the analytics of traffic, conversion rate, and even which people of different cities or countries are able to see your post.
Long-tail keywords are difficult to generate a good amount of traffic, so google analytics will help you to follow the right path.
5. Google Trends-
Google rends is one of the most used keyword research tool for long-tail keywords.
This will let you know whether the interest of the keyword is rising among the people or not. Do you find this interesting?
You can measure that the keyword you are using for your website is trending or not, people are liking it or not, or even if you have used it for your website, whether it is appropriate or not. This is a piece of very needful information that anyone will be needing for the website.
Google trends provide you the information related to keyword data including search volume index and geographical information about search engine users.
Thus, long-tail keywords are used in the websites or the kind of businesses that offer something unique for the users or the customers, so they have to be specific in keyword research. There are also different keywords tools that can help you to find that specific keyword for your website.
Tell us which point you actually followed for your website and which other and innovative keyword research tools you use to find long-tail keywords. We will love to hear them!