Top Interview Questions For Digital Marketing You Must Know The Answers Of
Tomorrow is the day when you are going to appear for the digital marketing interview and you have not prepared any interview questions for digital marketing!!
You don’t want this bad dream to come true, do you??
I know you don’t but then to avoid such situations you need to be prepared with all the Interview Questions for Digital Marketing.
You should have a very strong knowledge of all the trends and strategies to crack your interview successfully and leave a lasting impact on the interview panel.
So let’s discuss about all the important and relevant interview questions for digital marketing that an interviewer can ask from you and the answers you must give to impress the interviewer instantly!!
Basic Interview Questions For Digital Marketing
There is nothing like basic or advanced in digital marketing all the questions asked are tough and easy at the same time, it all depends on your presence of mind and the preparation you have done!!
So, in this Basic interview questions for digital marketing segment, I will provide you with all the general interview questions for digital marketing that could be asked from you, irrespective of the post you have applied for.
Q1. What do you think is Digital Marketing?
Digital Marketing is all about initiating a marketing campaign for a brand using digital platforms. To be very precise, the process of reaching out to and engaging with your consumers through digital media is called digital marketing.
Every marketer knows that effective marketing communication depends on a two-sided communication, it is all about having meaningful and relevant conversations with your customers.
This is the point where traditional marketing lags behind digital marketing, as digital marketing platforms not only help in running cost-effective marketing campaigns but also allows you to get in touch with your customers and build trustworthy relations with them.
Digital marketing is not only limited to the marketing and sales of brands but extends to finding new talent, marketing research, Lead Generation, Customer Acquisition, etc. as well.
Some of the digital marketing platforms are social media, search engine, etc. and one can use techniques like search engine optimization, search engine monetization, social media marketing, etc to grow a successful business using digital marketing.
Q2. Why is Digital Marketing preferred more than Traditional Marketing?
Most people nowadays prefer digital marketing as it comes with numerous benefits, like SEO, web development, and hosting.
The range of leads in digital marketing is extraordinary. It makes things easy for one to reach a huge number of individuals.
On the other hand, with technological development, a number of people reading newspapers, listening to the radio has gone down.
Q3. Do you know the difference between Branding and Direct Marketing?
In branding, the advertisers mainly focus on exposing their brand on applications and sites having mass following and reach.
The most popular ways for branding are custom ads, youtube ads, remarketing of products, target marketing, etc.
Whereas, in Direct Marketing the advertisers are more interested in communicating with the target audience.
Advertisers use common campaigns like dynamic search ads, shopping ads, etc. to run successful direct marketing campaigns.
Q4. What is Google Adwords Remarketing?
A targeted marketing strategy which helps all the marketers to reach out to people who once visited their website but never made a purchase is called Google Adwords Remarketing.
This kind of marketing allows you to target the right audience at the right time with the right ad.
Q5. How do you stay updated with the latest Digital Trends?
It is very important to stay updated as digital marketing is a very enterprising field, there are a number of sources you can use to stay updated with all the latest digital marketing trends.
But, always keep in mind that the sources you mention are the ones you are honestly aware of otherwise the follow-up question based on these sources can get you into trouble.
What?? You don’t know any such sources?? Well relax, there are a number of sources like Youtube Channels, Podcasts, Blogs, Books, Webinars, etc.
Here I am linking top 5 such sources that might be useful for you to impress your interviewers:
So, these were some of the basic interview questions for digital marketing that you should always be prepared for and now moving further we will discuss about the interview questions for specific positions in Digital Marketing.
Interview Questions For SEO Specialist in Digital Marketing
The job of an SEO Specialist is a very tough and skilful job, an SEO Specialist is supposed to analyze, optimize, and keep a check on all the actions being done on the website.
An SEO Specialist works to increase the Google Rankings of any website by doing all the essential research and optimizations.
So, if you have applied for this position in any company then you need to be prepared with the answers of these most important interview questions for SEO Specialist in Digital Marketing.
Q1. What is a Domain Authority and How does it affect your Google Rankings?
Domain Authority is a measure of rating your website and was introduced by MOZ to give ratings to your website in the range of 1 to 100.
Higher the Domain Authority of a website higher will be it’s ranking on Search Engine Result Page.
Q2. What do you mean by a Responsive Website?
A Responsive Website is a fast website that is compatible with multiple devices and browsers and responds very well to user interactions.
It is created using a Responsive Web Design, which is a website design that adjusts the layout of the website according to the viewport size and orientation of the device.
For Example- The contents presented on a big screen and a small screen are the same but with different layouts, to optimize the experience of the particular screen on which the website is being viewed.
Q3. What are backlinks and why are they important?
Backlinks help users to shift from one web page to another web page and are also called incoming links. These links play a very essential role in SEO.
Quality backlinks help in increasing the Domain Authority of your website and Page Authority of your web page which is one of the essential factors to convince Google Crawlers that your website is good and deserves to be ranked on top.
It helps in improving the indexing process of Google and will ultimately result in increasing the organic ranking on Search Engine Result Pages.
But, there is a difference between normal backlinks and quality backlinks, from the perspective of SEO normal backlinks are of no relevance to Google.
Google inspects the relevancy and connectivity of the backlinks present on a webpage with the content present on the web page, therefore, higher the relevancy greater will be the quality of the backlinks.
Thus in short quality backlinks bring more referral traffic to your website and improves the ranking of your webpage.
Q4. What do you mean by the terms Anchor Text and Image Alt Texts?
Anchor Text refers to a hyperlinked text that is visible and can be clicked through, these anchor texts actually links to different documents available of the web.
People usually underline these texts or highlight them in blue colour, but it depends on the HTML code of each website.
There are different types of anchor texts like keyword-rich anchor text, generic anchors, image anchors, etc. where we connect the users to the data that are relevant to the page or content.
Then, moving on to Image Alt Texts, Google Bots cannot process any image on the web on it’s own. So, we use alt attributes to explain Google Crawlers about those images.
It is the alternate text for an image which provides a textual reference to all the web crawlers to index the web page containing the image.
And, properly phrased alt tags have the power to increase the Google ranking of a website’s image in Google images search results.
Q5. What is Google Analytics?
Google Analytics is one of the most authorizing analytical tools in Search Engine Optimization, it helps the webmasters to monitor and keep a record of the traffic your website drives.
This freemium analytical tool was launched in 2005 by Google, and it provides certain basic services at no cost while the other premium services require investment.
Google Analytics can also be integrated with other Google products like Search Console, Google Adwords, etc. which makes it a better analytical tool than the others.
So, these were the most commonly asked interview questions for SEO Specialist in Digital Marketing!!!
Interview Questions For Digital Marketing Executive
The job of a Digital Marketing Executive is to analyze and report on visitor’s data and make new plans to engage more users and market more products.
Digital Marketing Executives are supposed to interact with the public using Social Media and ensure visitor flow, they supervise the marketing strategy for their company, and execute all the digital as well as content marketing campaigns for the website of the company.
So, here I present you the topmost interview questions for digital marketing executive that you must have your answers prepared for…..
Q1. What is PPC advertising?
PPC i.e. Pay Per Click advertising is an online advertising model in which the advertisers pays money each time when a user clicks on any of their online ads.
In a Pay Per Click Advertising the businesses running their online ads on search engines are charged only when a user actually clicks on their ad, therefore the name is “Pay Per Click”.
Though there are a number of PPC Ads but the most popular of them all is the paid search ad, which appears when any user searches for things on Search Engines like Google, Yahoo, etc.
This ad usually appears when someone searches for commercial products i.e. if someone searches for things to buy, local service search, high-end things like software, etc.
Q2. What one should do to avoid Google Penalty?
To avoid Google Penalty one must keep the following things in mind:
- Prepare your unique, and original content and make sure there is no plagiarism in your content.
- Don’t buy backlinks to rank high on Search Engine Result Pages.
- Don’t overuse the keywords for no good reason. Keyword Stuffing can spoil your reputation in the eyes of Google.
- Make sure you stay updated with all Google’s algorithms and updates.
Q3. What kind of tools do we use for SEO for an instant result?
There are a number of tools that we can use to get good SEO results in a short time span, they are as follows:
- Google’s Webmaster Tools
- Check My Links
- Found’s SEO Audit Tool
Q4. Mention the limit of Adwords Ad Characters.
The Headline 1, 2, 3 of an Adwords ad can be of 30 characters and the 1st, 2nd lines of the description should be of 90 characters.
Q5. What is the difference between Google Attributions and Google Attribution 360?
Google Attributions is a software introduced by Google, to analyze campaigns and to fulfil advertisers requirements.
It allows all the marketers to measure the influence of their marketing campaigns across the various channels of marketing using the latest machine learning.
Whereas Google Attribution 360 is the updated version of Google Attributions itself, it is a feature of Google Analytics 360.
The features of Google attributions 360 involves DoubleClick Bid Manager, DoubleClick Search, and DoubleClick Campaign Manager so that you can track and get information regarding all the marketing events within 48 hours.
Interview Questions For Digital Marketing Analyst
Digital Marketing Analyst generally is supposed to create digital marketing campaigns to promote the companies and brands they are working for.
Analyzing marketing data, advising and managing the marketing teams, preparing the marketing reports and managing the Pay Per Click accounts are also some of the jobs a Digital Marketing Analyst does.
So, now since you know that these things will be a part of your everyday tasks, so now let’s see the types of Interview questions for Digital Marketing Analyst which will ultimately help you in getting your dream job.
Q1. What is meant by conversions and how do we track conversions using Google Analytics?
When a visitor visits your site and takes action and converts to a customer either by filling out a form, making a purchase, or even by showing a high level of engagement with the website.
In short, when any of your predefined goals of Google Analytics are accomplished and it also brings revenue to your website then we term it as “Conversions”.
We use the “Goals” feature of Google Analytics to keep a track of all the conversions on our website.
Q2. What is meant by KPI in Google Analytics?
KPI stands for Key Performance Indicators, which is a metric that helps the marketers to analyze the different business objectives their website is based on. Some examples of such objectives are Users, Sessions, Average Time, Bounce Rate, Audience, Conversions, etc.
Q3. How can we use Google Analytics to track and improve our e-commerce sales?
The Goal Funnel Feature of Google Analytics helps you inspect the general achievement of your e-commerce activities. It gives you all the Individual Shopping Basket Exchanges and also helps you track your Sales Conversions and all the other goals.
Q4. How many types of Custom Reports are there in Google Analytics??
There are 3 types of Custom Reports in Google Analytics:
- Flat Table
- Map Overlay
Q5. What is the formula for ROI?
ROI stands for Return On Investments and the formula that we use to calculate the ROI is- (Revenue – Cost) / Cost.
So, all these were the Interview questions for Digital Marketing that you need to need to know if you wish to impress your Interviewer and get your dream job.
I hope this article helps you in every way possible to crack your Digital Marketing Interview.
All the Best!!!!!!