If I ask you what are key aspects of marketing these days, it’s got to be finding your target audience. Even if you have a better product to offer but is stuck in an ocean of no potential buyers!! you may fail miserably, thus having a perfect marketing strategy which works on your target audience is a must, and what can a better place other than TikTok by ByteDance with having more than 800 million monthly active users worldwide.

TikTok has a 29% engagement rate and the website reached the milestone of 1,000,000 estimated daily page views on Jan 5, 2019. India is another populous country with approx 120 million active users on TikTok!! And you ask me “why to use TikTok for marketing” well think again.

No doubt that TikTok is not meant for all types of businesses but it’s best to promote a product or brand through popular creators. Thus we will further study different ways of TikTok marketing strategy for beginners in 2020.

1. Participate In Challenges-

Just like Any other platform TikTok too have an option for Pay to advertise utilizing TikTok’s new campaign options. Creating your own channel or account where you post vines related to your products is another option. But most important of all taking the help of a popular creator to advertise for you if you are a newbie in TikTok is one of the best ways to reach for a vast yet specific audience on this platform.

There are several examples where popular brands jumped on this platform and invited its audience for several challenges popularly known as #hastagchallenges. Among many few of popular ones is #UnbottleApnaSwag by clean and clear to promote their new range of face wash which bragged staggering 15.6 billion views, focusing on five different personalities  Fun, Bakbak, Bindaas, Foodie and Padhaku, the campaign asked its user to create a short video to whom one relates the most and with its wacky rap theme and user-generated content the campaign was more than successful than any hashtag challenge.

Another successful ad/hashtag campaign was run by Flipkart to promote its festive season sale popularly known as Flipkart Big Billion Days. Under the hashtag #BigBillionStar Flipkart invited its user to make a duet along with Flipkart’s brand ambassadors MS Dhoni, Amitabh Bachchan, Virat Kohli, and Alia Bhatt where the five best duet videos were awarded Realme 3 pro phones from Flipkart. In total, this hashtag campaign was a great hit that boasted over 8 billion views.

Another popular hashtag campaign was done by center fruit with #MoodTingTongTwist where Perfetti Van Melle’s Center Fruit used TikTok as a platform to launch its new product Chatpata Sparkiez chewing gum. Under this campaign, Perfetti urged its users to create a video showcasing how one can turn their boring daily routine more lively and exciting. this campaign was an immediate success bringing over 4.3 billion views.

The above campaigns are enough to prove that even though every hashtag participants may not turn into possible buyers but surely its gonna bring you enough audience to make you stand above your competitor.

Creating your own channel in Tik Tok and posting the videos relevant to your business can also be an amazing way to showcase and introduce your business to your target audience. Once your account is created and you have posted some content in it you can invite some of the Tik Tok influencers to promote your brand or make a duet video including some of your products which may further help to reach a much wider range of audience. Thus, this TikTok strategy for beginners might help you to reach the goal.

2. Consider Your Buyer’s Persona-

As a brand, you must know what your buyers crave. Before starting to upload your video ask yourself that is your video conveying all the answers to the questions of the consumer? as you have only video content and there is a specific time limit of maximum 60 seconds you have to be precise yet delivering all the useful information in that short video. there are many videos that get viral in a specific time just you have to showcase your video talent.

You may hire a team of professionals for the same. This will make your work easy and yet deligation will help you to reach your goal in a limited time. The team will have specific ideas to post the content on a particular topic. This will be very helpful to your brand and they have to follow what customers need. Don’t always make a serious and limited video, add little humor to it this will make your video more attractive to the audience. This technique of TikTok marketing strategy for beginners will help you to reach and know your audience accordingly.

3. Post Valuable Content-

Again your content is the king of your campaign so just try to focus on the content of the video. You must focus on the theme and it should be so grasping that your followers just stop and see your video, like it and may even follow you. The for you page is a very important part of TikTok, just try that your videos are coming on that page. This will increase your followers which is your need. If your content is good people will definitely like you so just focus on your content.

Try to make videos as per the demand. Just don’t always focus on serious content. Try to target the emotions of your consumer, as you may make a humorous video, emotional video and even you can speak differently which will make you different from the others. If you want to make these types of videos you may see the videos of some famous TikTokers like  Paras Tomar, etc which use to brand its self-care products on this social media site. Thus it is necessary to know your audience and do everything for them which will bring trust in them and this TikTok marketing strategy for beginners in 2020 will help you to reach your goal easily.

4.Use #Hashtags-

Hashtags are becoming an efficient part of content and posts. Whether you are using Instagram, Facebook, Twitter and even now TikTok, you may find businesses using hashtags in their content. Hashtags make your brand recognized and you should use relevant hashtags that are specific for your brand or business. Create unique hashtags for your videos. You may use 150 characters on your video description so just be specific with your characters.

Usage of the relevant hashtag is very important as so you can encourage the audience to use when posting content about your brand. Hashtags play a very important role in making your video viral and different from others. There are several accounts on TikTok which use their own hashtags and they stick to that hashtag only which makes their video viral. So it’s very important to stick with your hashtags after a particular time for your own specifications. Just for an example, you may use hashtags like #makeup, #makeupislife and many more if you have an account on TikTok where you sell your makeup product. This TikTok marketing strategy for beginners in 2020 will help you to attain your goal easily as hashtags have become a very important part of social media marketing.

5-Collaborate With Influencers-

Influencers play a very important role in marketing. Influencing means taking help from the people who are already a big known personality on that social media site. People like Nagma, Awez Darbar, Aashika Bhatia and many more are there which are well-known influencers on TikTok, but you can’t reach to them as they are big personalities and have become a kind of celebrity but you may always ask some people or your followers which have a good amount of fans to use your product in their video and even tag you for the same. This will surely increase your branding and engagement.

Influencing has become a vital part of social media. People are making this as a kind of part-time job. You may also opt for paid influence. For this, you may opt for people who are the star of TikTok and you may give your product like a makeup kit to use in their video and you have to pay them for doing marketing for your brand. You should opt for paid influencing when you have a good amount of fans, likes, and views on your video but for a start-up, you should try for free influencing and there are several people who are interested as they will get the free product of your brand. This is not a bad idea for making engagements and branding. This  TikTok marketing strategy for beginners in 2020 will help you to reach a large amount of audience which is good for your brand.

6- Invest In TikTok Ads-

With more than 800 million active users worldwide, TikTok presents an enormous opportunity for businesses to advertise. It has also decreased the users of Snapchat, thus TikTok is a great platform to advertise your business. investment in TikTok ads is very important if you want to engage with your audience.

What is the target of your business?

If your primary audiences are younger people then you are on the correct path as 66% of people are of the age between 16-24, so it is a great opportunity for your business to target the relevant audience. For example, your business is all about online clothes for both boys and girls, so you might make the relevant videos and can post on to your account and the people of this particular age will buy your product easily. You may promote ads on your account which will deliver to all the specific users when they open the app. This will bring a sense of connectivity with your audience.

Do you have the budget to advertise on TikTok?

So just to provide you the correct information about advertising on TikTok it is also necessary to give you the information about the cost of the advertisement. Big brands like Gucci, Nike, Disney contribute to the ads campaign but if you have a small business it would be a bit difficult to have paid ads, but if you are a moderate business company then you might love to invest in TikTok ads. The amount of the campaign starts at $10 and moves up to $300,000 for larger campaigns. Moreover, TikTok provides a minimum investment of $500 which be affordable for moderate and large business companies. So investment in TikTok ads will lead you to one step further in your engagements an this is an important tip for TikTok marketing strategies. 

7. Match Your Content Offer With The Audience-

Focusing on all the types of audiences should be your aim. Your goal should be to satisfy all the needs of them. The audience comes in different segments in age, sex, etc but you have to focus on all the audience accordingly. If your business focuses on all the audience equally then it will be easy for them to recognize which videos are made for them.

Creating offers that match the needs of the audience, for that, you have to segment your content in that particular way. Just in case you are making food videos for homemakers your content should not be limited, you might make content on food for kids, born baby or even for parties. You have to focus on all the aspects because a homemaker tries to satisfy all the needs of the family members. So you have to segment the audience and make the videos in that particular way. By this, you will get more engagements, if you will be systemized in your work. This strategy will be really helpful if you are a beginner on TikTok.

8. Track And Evaluate The Result-

Keep your eye on the performance of your close campaigns to see your best performing content. It is always important to track your work this will lead to evaluation as there is no limit to improvement. You should always try to improve your content by seeing all the comments on your video. If your audience asks something you should always try to consider their views as they are the ones that will be seeing your videos.

Try to evaluate your results on TikTok as like, comments and following is the main task and this can always be increased if your content will match the needs of the audience. So evaluating and tracking your work is necessary. This technique will help you to improve your work on TikTok for marketing strategy for beginners.

Conclusion

Use the tips above to help you start creating your own TikTok marketing strategy for beginners in 2020 and reach new leads with engaging, relevant content that breaks traditional barriers.