From mega-deals to star-studded collaborations, the Indian Premier League is a highly anticipated sporting event that fans eagerly look forward to every year.
With an ultimate cricket showdown that keeps millions of eyeballs glued to their screens, the IPL is a mecca for brands to showcase their products and services.
With so many reputed brands involved, the burning question on everyone’s mind is, “Who are the sponsors of IPL 2023?”
Well, the Indian conglomerate Tata Group is returning for its second season as the title sponsor. However, the sponsorship roster doesn’t end there, as multiple fresh faces have emerged like the Saudi Tourism Authority. We will disclose this impressive lineup of sponsors further in the blog, as the IPL continues to attract some of the biggest names in the business.
So, if you’re curious to uncover the jaw-dropping deals of sponsors of IPL 2023 as well as explore the brand values of different teams and their partners. Then we came up with a comprehensive list to share with you.
Let’s delve into it…
Title Sponsor of IPL 2023: Tata (₹670 crores)
IPL has been no stranger to changing title sponsors since the conclusion of DLF’s reign in 2012. However, in 2022, Tata swooped in to become the official title sponsor of the IPL, marking a new era for the league.
The IPL Title Sponsorship agreement between Tata and the BCCI is for a solid two years. And the financial investment made by Tata in this deal is reportedly worth a staggering sum of ₹670 crores.
If your curiosity is piqued about the Tata group, you can delve deeper and learn more about the companies they own by checking out our insightful blog: Companies Owned by Tata.
Official Partners of IPL (₹210 crores)
Dream11
As a leading online fantasy gaming platform in India, Dream11 entered into an agreement with the IPL to act as one of its official sponsors in March 2019. Their partnership with the IPL is set to span an impressive four-year period, solidifying its status as a top player in the sponsors of IPL by securing a coveted spot as one of the official sponsors.
Saudi Tourism Authority
In February 2023, the Indian Premier League (IPL) entered into a partnership with the Saudi Tourism Authority (STA), marking the IPL’s first-ever sponsorship agreement with a foreign government.
As part of the deal, the STA will replace Unacademy as an official partner and pay a similar amount to what the ed-tech firm had paid in the past. According to reports, the six official IPL partners typically pay an average of ₹60 crores (US$7.24 million) per season.
CRED
The Bangalore-based credit card payment company, Cred, signed a three-year deal to become one of the official partners of IPL on September 2020. Founded by Kunal Shah in 2018, Cred offers users a convenient way to pay credit card bills through its mobile application and get rewards. Through its innovative platform, CRED is helping users to stay on top of their financial responsibilities while also enjoying the excitement of the IPL.
If you are interested to learn more about CRED, go through our blog: CRED Business Model
Upstox
Upstox is one of India’s fastest-growing online brokerage firms and it became an Official Partner of the IPL way back in April 2021. As they head into the 2023 season, the partnership is entering the final year of their successful association.
Herbalife
The Board of Control for Cricket in India (BCCI) has brought Herbalife, a global nutrition firm, on board as an official partner for the IPL’s 2023 season. As part of this partnership, Herbalife will enjoy a prime branding presence across various IPL assets, and with the season lasting all the way till May 28, 2023, the company is set to receive unprecedented exposure to millions of cricket fans worldwide.
RuPay
In March 2022, the National Payments Corporation of India’s flagship product, RuPay, was named an official partner of the IPL. With the 2023 season on the horizon, it has been revealed that RuPay is set to pay roughly ₹140 crores for the two-year partnership, with this being the final year of the deal.
Official Broadcast Partner: Star Sports (₹23,575 crores)
Star Sports has been selected to act as the official broadcast partner for the eagerly anticipated 2023 IPL. The company previously secured broadcasting rights for the IPL in 2017, in a deal that was set to run for five years until the end of the 2022 season. However, it was announced that Star would only have broadcasting rights for the 2023-2027 cycle, while Viacom18 secured the online streaming rights.
Official Digital Streaming Partner: JioCinema (₹23,578 crores)
Viacom18 secured exclusive digital rights for the IPL’s 2023-2027 cycle by offering a staggering $2.7 billion. As part of this deal, the company’s JioCinema platform will stream all IPL 2023 matches for free, giving cricket fans unparalleled access to the action.
Furthermore, Viacom18 is poised to revolutionize the viewing experience for its audience. The company plans to offer 4K streaming at 60 FPS, a significant improvement over the 1080p content that was previously available on Star’s OTT platform, Disney+ Hotstar. With these cutting-edge features, Viacom18 is set to take the IPL viewing experience to the next level.
Umpire Partner: PayTM (₹28 crores)
Paytm, an Indian fintech company, has been serving as the IPL’s Official Umpire Partner since March 2018, and the five-year deal is going to end this year. In addition to this, Paytm was also the title sponsor position for the Indian cricket team from 2015-2023, until recently when Mastercard took over this role.
Have a look at our blog to know more about Paytm: Business Model of Paytm
Strategic Timeout Partner: CEAT (₹30 crores)
In March 2018, the Board of Control for Cricket in India renewed its partnership with CEAT, an Indian tire manufacturer, to serve as the Official Strategic Timeout Partner of the Indian Premier League. The extension of the partnership was for a duration of five years.
Orange Cap and Purple Cap Partner: Aramco (₹60 crores)
Aramco, The Saudi Arabian oil firm has returned as the Official Orange and Purple Caps Partner for IPL 2023. The deal is reportedly valued at around ₹60 crores, and this marks Aramco’s final year of partnership with the IPL.
Sponsors of IPL Teams
Chennai Super Kings
Owner: India Cements
Chief executive: Kasi Viswanathan
Valuation: US$1.15 billion
Debut season: 2008
Home venue: M A Chidambaram Stadium (40,000)
Main sponsor: TVS Eurogrip
Principal partners: Astral Pipes, Gulf, Jio, Nippon Paint, SNJ Group, Vison11
Other partners: Coca-Cola, FanCraze, Garuda Aerospace, ICICI Bank, playR, Sunfeast Supermilk.
Delhi Capitals
Owners: JSW Group, GMR Group
Chief executive: Dhiraj Malhotra
Valuation: US$993.1 Million
Debut season: 2008 (as Delhi Daredevils)
Home Venue: Arun Jaitley Stadium (41,842)
Main sponsor: JSW Paints
Principal sponsors: DP World, Greenpanel Industries
Associate sponsors: Galaxy Basmati Rice, GMR Group, JBL, Jio, Mahindra, Royal Stag, Zed Black
Official partners: Bira 91, Bisleri, BKT, Dream11, EUME, FanCode Shop, FanCraze, JioCinema, Paytm.
Gujarat Titans
Owner: CVC Capital Partners
Chief operating officer: Arvinder Singh
Valuation: US$815 million
Debut season: 2022
Home Venue: Narendra Modi Stadium (132,000)
Principal partner: Ather Energy
Associate partners: BKT, Capri Loans, Jio, Astral Pipes, Simpolo Ceramics, Acko, Equitas, Timex, Rayzon Solar
Official partners: Bisleri, Boat, Dream 11, Havmor Ice Cream, JioCinema, Munch, Croma, Rario, and Paytm.
Kolkata Knight Riders
Owners: Shah Rukh Khan
Chief executive: Venky Mysore
Valuation: US$1.1 billion
Debut season: 2008
Home Venue: Eden Gardens (68,000)
Principal partners: MyFab11 and BKT
Associate sponsors: Acko, Jio, Joy, Lux Cozi, Money9, Royal Green, SRMB
Official partners: Boat, HRX, Mio Amore, Thums Up, Bira 91, EUME, FanCode Shop, The Souled Store, Woodlands Hospital.
Lucknow Super Giants
Owner: RPSG Group
Chief executive: Vinod Bisht
Valuation: US$1.075 billion
Debut season: 2022
Home Venue: Ekana Cricket Stadium (50,000)
Title sponsor: My11Circle
Associate sponsors: Greenply Industries, Reliance Jio
Other partners: TooYumm!, FanCraze, Royal Challenge, Kingfisher, Campa, Prayag, Vida, Bond Tite Adhesives, Somany.
Mumbai Indians
Owner: Reliance Industries
Chief executive: Nita Ambani
Valuation: US$1.3 billion
Debut season: 2008
Home Venue: Wankhede Stadium (33,108)
Principal partners: Slice and DHL
Associate partners: IDFC First Bank, Jio, Astral Pipes
Other partners: Acko, Amul Organic, Bella Vita Luxury, Bira 91, Bisleri, BKT, Chupps, Dream11, FanCode, Garnier Men, Mahindra, MaxLife Insurance, Performax Activewear, Plaeto, playR, Reliance Digital, TeamViewer, Usha
Punjab Kings
Owners: Mohit Burman, Ness Wadia, PZNZ Media
Chief executive: Satish Menon
Valuation: US$887 million
Debut season: 2008
Home venue: Inderjit Singh Bindra Stadium (27,000)
Main sponsor: EbixCash
Principal sponsors: All Seasons, BKT, Dream11, Hindware, Jio, Lotus Herbals
Other partners: Munch, Rario, playR, T10 Sports, Paytm
Rajasthan Royals
Owner: Emerging Media Limited
Chief executive: Jake Lush McCrum
Valuation: US$959 million
Debut season: 2008
Home Venue: Sawai Mansingh Stadium (30,000)
Main sponsor: Luminous Power Technologies
Principal sponsors: BKT, Dollar, Jio
Other partners: McDowell’s, UBON
Royal Challengers Bangalore
Owner: United Breweries
Chairman: Prathmesh Mishra
Valuation: US$983 million
Debut season: 2008
Home Venue: M Chinnaswamy Stadium (40,000)
Main sponsor: Qatar Airways
Principal partners: KEI Industries, Happilo, Jio
Associate partners: Boat, Equitas, Hindware Italian Collection, Mahindra, Nippon Paint, Puma
Official partners: Birla Estates, BKT, BuyStars, Hombale Films, IB Cricket, Jar, Kingfisher, Kotak, Munch, Nxt Wave, Open, Redcliffe Labs, Restolex, Sosyo, StockGro.
Sunrisers Hyderabad
Owner: Sun Group
Chief executive: Kaviya Maran
Valuation: US$930 million
Debut season: 2013
Home Venue: Rajiv Gandhi International Cricket Stadium (55,000)
Main sponsor: FanCraze Principal sponsors: BKT, Dream11, EbixCash Kühl Stylish Fans, Jio, TCL
Other partners: BachPan, NBL, Wrogn, Campa, Royal Challenge, Dazller Eterna, BigAnt Studios, Bira 91, FanCode Shop, Mera Hoardings, and Apollo Hospitals.
Answers to Your Questions
How many sponsors does IPL have?
IPL 2023 have 11 sponsors in total which include TATA, Dream 11, Saudi tourism authority, CRED, Upstox, Herbalife, Rupay, Star Sports, Viacom 18, CEAT, and Aramco.
Which car is on display at a stadium in IPL 2023?
Tata Tiago EV is the car that is displayed at the stadium in IPL matches.
Who sponsors Mumbai IPL?
Slice and DHL are the principal sponsors of the Mumbai Indians team while IDFC First Bank, Jio and Astral Pipes are the associate sponsors.
How much Jio paid for IPL 2023?
Viacom paid Rs 23,758 crore for IPL digital broadcasting rights (2023-2027) on its OTT platform JioCinema.
