The Ultimate Guide To Keyword Research

Do you ever wonder:

“What’s the best keyword research tool?”

“How do I find awesome keywords my competitor is not aware of?”

“How do I rank my keyword?”

“Should I look for topics or still target keywords?”

Don’t worry, this article provides you with an ultimate guide which will show you exactly how to find awesome keywords for your business, blogs, website etc.

This article will provide you with a 5 step blueprint which will guide you in keyword research that will help to find target keywords.

Step 1- Identify Your Customer Personality

Step 2-Find Customer Topics

Step 3- Keyword Idea Generation

Step 4- Analyzing Each Keywords Commercial Intent

Step 5- Search Volume And Keyword Trend

Step 1- Identify Your Customer Personality

This is a step that most people tend to skip and it hurts them later!

So what does ‘identifying your customer personality‘ actually means?

Your customer spends 99.9% of their time online not searching for what you sell.

In other words, if you only target your customer when they search for the exact thing you sell you’re missing out on hundreds of other opportunities to get in front of them.

Step 2- Find Customer Topics

So how do you find these topics?

It is simple!

Go to where your target customer hangs out online. Then look for the topics that they tend to discuss.

Seriously, that’s it!

For instance, your target customers can hang out at places like Pinterest, Youtube, Reddit, Industry Blogs and Niche Forums.

Once you have identified where your target customers hang out, its time to keep an eye on the topics that are important to them.

Step 3- Keyword Idea Generation

Here are the four most used tactics for finding on tap keywords that your competition doesn’t know about.

• Google Suggest

First, we have Google suggest. To use this strategy, just head over to Google and type your topic into the search field, but hold on, don’t press Enter…instead take a look at the keywords that Google suggest for you.

These are usually awesome longtail keywords that you can go after.

As a  quick pro tip is that try putting few spaces before your keyword. This will show you a completely different set of keyword ideas.

• Quora

Next step, we have Quora.com. Quora is a massive community of people that ask n number of questions and answers on every possible topic under the sun.

All you need to do is to search for your topic in Quora and see which keywords tend to show up.

• Reddit

Next tactic to find keywords is to use Reddit. Like Quora, Reddit is a massive community of people that discuss every topic that can possibly exist, from pest to politics.

To use Reddit, just simply head over to Reddit and search for your topic.

When you find a thread of your topic, keep an eye for words and phrases that tend to come up again and again. These make awesome keywords ideas.

• Google Search Related

Next step, we have Google Searches related feature. To use this feature, simply type your topic into Google and then scroll to the bottom of the search result, then Google will show you other searches that are related to the keywords you just put in.

These are usually excellent longtail keywords that you can target with your content.

• Wikipedia

Finally, we have Wikipedia. To use Wikipedia for keyword research, just head over to Wikipedia and type your topic, then take a look at the other entries that that article links to. These are usually closely related topics and even potential keywords themselves.

Also, make sure to check out the table of contents for the entry. Again, these are usually keywords that are closely tied to your topic. Now you have potential keywords, its time to select the best from your list.

How?

Well, our next step is all about it…

Also, read- How To Get More Traffic In 2019

Step 4- Analyzing Each Keyword’s Commercial Intent.

So what is a commercial intent?

It is simply how likely someone searching for a given keyword is to buy from you.

Here is how to find out whether a keyword has high commercial intent or not.

Head over to Google Keyword Planner and then type in one of your potential keywords. Then take a look at the suggested bid column. This shows you how much advertisers are spending in ad words for a single click from this keyword.

Obviously… the higher the suggested bid, the more valuable that keyword is.

Another pro tip is to size up commercial intent is to see how many adwords appear when you search for your keyword in Google.

If you search for your keyword and see a lot of ad words ad, it means that people are trapping at the bid to bring those searches to their site.

Okay… Now its time for our last step…

Step 5- Search Volume and Keyword Trend

Back in the day, Google would show you exact search volume numbers in the Google Keyword Planner.

Unfortunately, that ship has sailed!

Today, unless you are running an active ad words campaign, they show an extremely unhelpful search volume range.

So how can you see how many people search for your keyword?

There are two premium tools that get the job done.

First is SEMrush.com. To find keyword search volume, simply type the keyword into SEMrush and it will show you how many searches that keyword gets every month.

Simple!

You can also use KWfinder.com. Just pop your keyword into the tool and you will see the exact amount of searches that it gets every month.

Now before you decide a keyword, there is a one last bonus step that is recommended by experts.

Now, this step is completely optional, but it helps you in finding the best keywords for your business.

And that step is to look at your keyword’s growth in Google Trends.

For example, you found two keywords that have similar search volumes and commercial intent and you don’t know which one to pick!

But when you look in Google Trends, you know that which is the keyword that is growing in popularity and other is dropping like a stone…

Obviously, you would like to go with the keyword that is growing.

Conclusion

If you follow the blueprint, you should have the handful of excellent keywords that you can use.

Once you have those, its just the matter of creating pages and content optimized around those words.

That’s all folks!!!