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Why Use Instagram For Social Media Marketing?

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Why use Instagram for social media marketing if you can only upload images? In today’s world, Instagram is the most used social media platform. There are at least 1 billion active accounts that are opening and the number is still increasing.

So if you want to target your audience and want to be in touch with your customers and followers this is the best platform to work upon.

Now we will further go through why and how to use Instagram for social media marketing

Why use Instagram?

There are so many platforms for social media marketing then why is Instagram different from the others?

This is the platform where you can do the engagement process and digital marketing much more effectively compared to others. You can upload images and videos of your project and company which will definitely hit the target audience. The visuals are simple and attractive which directly influences the younger generation.

 Instagram is much more than the visuals. The foundation of this social media is way too different so that the company may make its account and can highlight the brand, goals, and projects of the business. 

Instagram may seem small but it’s a very powerful tool that your business must be using. 

Photos

Let’s begin with the most used word that is photos or visuals. Instagram focuses on photos that any other platform is less focused on. The building of Instagram has been made in such a way that the followers

cannot just skip as compared to Facebook where it allows posts, comments, and articles which the followers may skip but the impact of the photo is much more attractive and crisp.

The photo needs to be of high quality that your followers stop while scrolling down and they read the caption, go to your page or even they give you a ‘heart’ like button. 

 

Writing captions

So if a photo can say 1000 words what much one will even need? You can describe your photo with the caption and there are many people who go through the written material or the description of the photo. 

A business should focus upon the mindset of the followers as you can ask them questions and provoke them for the engagement process. So you should be thoughtful and write the captions that drive people to engage. 

Instagram is linked to Facebook

Is this just too amazing that the posts you share on Instagram can be shared on Facebook too! Linking your accounts is beneficial as it will save you time and help to keep your social media accounts consistent. 

You can target ads on both platforms. Retargeting ads are beneficial for a business as it will help you to target the audience of both the platforms. As you can target many audiences it will help you to increase sales.

Advertising on Instagram

Advertising on Instagram is the key to revenue. If you are not using Instagram for advertising even after making the account then you are missing out on a huge revenue. 

You can post the content and photo on your page but it will reach the specific audience that is your followers. But if you want to reach more audience you have to create advertisements. 

Retargeting is the most important aspect of advertisement as you can reach a large audience and can target both platforms of Instagram and Facebook.

Utilize Instagram stories and highlight

Instagram story is a feature where you can post the content which will be highlighted to your followers for 24 hours.

You should utilize the story option for your day to day business. Just for example if your business is organizing something, about a new product or any new project then you can share the content on story as people see the story if they have missed out to see the post. It is not important to be formal and boring on Instagram stories, you can post in any manner you like. The stories should be short and descriptive as you are getting a phone-screen sized space.

And the most important and new thing is that you can share your Instagram stories with your Facebook account as well. So it is a type of getting one free offer where you can manage both the platforms consistently.

IGTV

There is one more option where you can upload your videos which are of a long time. Instagram television is a space where you can upload your videos which will be presented in a vertical format.

 By this, you can directly hit your target audience and a large number of people can see your videos even if they are not part of your follower list. Isn’t it just too exciting that Instagram has too many features if followed appropriately your business can run in a great way??

So why use Instagram?

Surely you may know the answer to this question but let’s sum up anyway. Instagram is a platform where you can engage with your customers, advertise your products, do digital marketing and can bring awareness of your brand and service. There is no boundation of any type of service industry which can use this platform. So is it the best type of social media marketing? What do you think?

You need to be writing posts, uploading relevant photos, use Instagram stories highlight and even use igtv for better response. Basically you have to be updated with all the upcoming features of the Instagram.  

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