Facebook continues to be the most known tool for social media marketing. For a long time, it is on the #1 position among all the social media sites. Nearly 2.37 billion active users are there on this site. People use this site to connect with their friends, family and now even for business purposes. 

Whether you are a big or small corporation, you need to have an account on Facebook as it has a vast number of people to keep your customers informed, develop a brand identity, and broaden your reach.

Here are 7 ways that will definitely help you to know how to use Facebook as a social media marketing tool in 2020.

 1. Make the best use of Facebook Page-

A Facebook page is a free marketing tool for business. These pages let businesses identify themselves by filling all the necessary details like your identity, type of business, business offerings, etc. Also, share links, images of the product, services that you give to your customers, limited offers and all the details of your business product or service.

Your Facebook business page is a place where you can develop your brand identity. Ultimately consider what your key audience wants. Share your links, videos, images, related to your business and focus on what your target audience likes. 

As an example, you might make videos of how to train a dog if you have a dog business, or upload some cute dog videos which will attract your target audience. A nice mix of humor, educational content, will help you to reach your target audience and hence they will stick to your page. Hence this technique will teach you to use Facebook as a social media marketing tool.

2.Facebook Ads-

Facebook offers its own ads that appear in the side columns of the Facebook site. These are considered to be classic marketplace ads. They usually consist of a headline, an image, a small description with a link, which opens on Facebook itself or an outside website. 

Implementing Facebook ads will lead you good engagement as well as increase no. of likes and opening of links.

Facebook ads generally have CTR of 0.051% and CPC of $0.80. However, Facebook advertising costs can vary a lot depending upon the target audience and competition. 

Using Facebook ads to increase likes is very beneficial as when they start following and liking your page, your content will automatically start to be displayed on your customer’s news feed. Thus, this will help you to reach more audience and by this, you may use Facebook as a social media marketing tool.

3.Hosting Facebook Contests-

Running contests and making some kind of promotions and other tactics will help you to get more engagement. These tricks are followed nowadays to attract people and increase brand awareness. 

When conducting a Facebook contest you must be aware that you cannot arrange a contest on Facebook itself, you might be needing a third-party help for this purpose. These extra things like arranging contests and other stuff will help you to reach more engagements.

People might get attracted and may like your page and even follow it. There are plenty of online tools that might help you for this purpose. Shortstack is the one tool that helps you to arrange a contest on Facebook pages under 2k likes. 

So also in this way you can use Facebook as a social media marketing tool in 2020. 

4.Facebook Promoted Posts Or Paid Advertising Of Facebook-

Everyone wants their post to be seen and visible to all their fans, everyone wants to be up in the news feed of their fans and everyone wants to be higher, for this Facebook has an option to promote your every post by paying a limited amount of money. 

How facebook promoted posts work? 

It begins with a regular post you have made on your business page. Just select your post which you want to promote, select a budget and your post is shared with a set number of people Facebook members. The post is visible to your fans and even to the friends of your fans.

Lots of small businesses and marketers use this technique to promote their posts and to increase engagement. Hence this will help you to reach a mass audience and it is one of the efficient ways to use Facebook as a social media marketing.

5.Facebook Stories- 

Sponsored stories are a tactic that you can use through which you can post everything which needs to be more recognized by your fans. Firstly this option was started on Instagram but now it is also available on Facebook. You can use this to give more information to your followers. 

You can share your post and important information on your stories if your audience has missed seeing on your Facebook page. This will help you to increase your engagement and you can reach a mass audience.

 Keep your stories precise as you only get a screen-sized space. Sponsored stories don’t apply only to likes or offers, they can be used with any Facebook graph app. Facebook claims that they have 46% higher CTRs and 20% fewer CPCs than a regular Facebook ad, making it far better in terms of engagement. These can be created very easily thus it is easy to use. Thus this will help to use Facebook for social media marketing in a far better way. 

6. Engage proactively with your audience-

You should always ask yourself why I am posting content and your answer should always be the audience. You want people to know you, people to like your content and therefore you should do all the work to impress your audience. Try to connect with them as more as possible. You should try to reply to maximum people in your dm or even on comments. It should always be a 2-way communication. This will help your fans to build trust in you which is very necessary. 

Facebook is an industry to hold communication, discussions, chats, and connectivity. Try to reply to all the text as it is difficult to reply to all but try to connect with your fans this will increase engagement. 

Post your content on a particular time

Try to post your content whenever you get maximum engagement. There is a certain time where people use social media. The best time which is found out to be the best to post is 7 pm to 9 pm. at this time people are in their home after their work and they surf social media. Try to post a minimum of 3 days a week to get your page noticed to your followers. 

7. Track and Analyze Your Results- 

It is very important to track what you post. This will help you to improve your work and even you will get to know what your audience is liking in your content. Try to figure out the problems that your audience might be facing and don’t neglect it as it will affect your engagement. 

You can also see your results and improvement in a graph form, how many people are seeing your post, how many of them are liking it and every information about your content. Don’t forget to see how you measure up against your competitors. You can always compare yourself with your competitors and do more efforts to rise up against them. 

Conclusion

With these 7 tips, you must be plotting your Facebook strategy today. These will surely help you to reach your marketing strategy on Facebook and tell us which are you using and which helped you the most to use Facebook as a social media marketing.