Top 20 Best Cosmetic Brands in India You Must Keep an Eye On

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Different cosmetic brands in India have experienced a major transformation in recent years, with brands expanding their product lines and improving their quality. From makeup to skincare, these brands have got you covered.

All of you would most probably agree when I say, our skin deserves the best care, and that’s why we have curated a list of the top 20 cosmetic brands in India, including Colorbar, Mamaearth, Sugar, Biotique, Coloressence, Elle 18, L’Oreal, Lotus, VLCC, and more. These brands offer a wide range of options for different skin types and tones, all at affordable prices but along with the best features it may rise up few questions.

  • Which cosmetic brand is best in India?  
  • Which is the No 1 cosmetics brand in India?
  • How many cosmetic brands in India are there?
  • Which is the oldest cosmetic brand in India?

That’s where we come in – we’ve done the research and gathered all the information you to answer most of the above-mentioned questions. So get ready to discover the best cosmetic brands in India, as we guide you through our comprehensive list.

List Of Top Cosmetic Brands in India

1. Lakmé 

Lakmé is one of the beloved cosmetic brands in India due to its deep roots. Founded in 1952, it has stood the test of time and is one of the oldest cosmetic brands in the country with a solid presence in the current cosmetics market. 

Top Cosmetic Brands in India 

Under the ownership of Hindustan Unilever, the brand offers a wide range of beauty and personal care products including makeup, sunscreens, serums, masks, moisturizers, and more. In addition, they run a chain of salons across India, offering a range of beauty services to customers. The brand has three high-profile brand ambassadors: Kareena Kapoor Khan, Kajol, and Shraddha Kapoor, further emphasizing its commitment to enhancing the beauty and confidence of Indian women.

2. Colorbar

Founded in 2004 by Samir Modi, Colorbar Cosmetics has established itself as one of the premier cosmetic brands in India, offering a versatile collection of makeup and skincare products. From lipsticks and eyeliners to concealers, nail paints, and moisturizers, Colorbar has everything you need to look your best. 

Top Cosmetic Brands in India 

Committed to cruelty-free cosmetics, the brand has received certification from PETA, reflecting its commitment to animal welfare. With a youthful, quirky, and inclusive philosophy, Colorbar appeals to many customers, including millennials, Gen-Z, and even baby boomers. Representing the brand on a global scale is Jacqueline Fernandez, who serves as the brand ambassador for Colorbar.

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3. L’Oreal

L’Oreal is a well-known cosmetic brand in India that was established in 1995 and is based in New Delhi. It has become one of the most popular cosmetic brands in India and is known for its innovative approach to skincare and beauty. 

Top Cosmetic Brands in India 

The brand has a diverse range of products, making it easy for customers to find something that fits their budget and meets their needs. L’Oreal India is represented by well-known celebrities such as Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan, and Mithali Raj, which has contributed to the brand’s growth and popularity. The brand’s commitment to quality has helped it to maintain the trust of its consumers and continue to grow at a fast pace.

4. Maybelline

Maybelline, a reputable cosmetic brand, has its roots in New York, established in 1915. The brand made its way to India in 1998 and has since become popular among Indian customers due to its offering of high-quality products at affordable prices.

Top Cosmetic Brands in India 

Maybelline offers a range of cosmetics and makeup products, including colour palettes, foundations, lipsticks, and eye makeup. The brand provides customers with makeup tutorials and tips through its website. Several prominent Bollywood actresses have endorsed Maybelline, including Alia Bhatt, Athiya Shetty, and Sara Ali Khan.

5. Mamaearth

Founded in 2016 by Varun Alagh, Mamaearth is one of the cosmetic brands in India that has become well-known for its natural and toxin-free product range. With affordable prices, Mamaearth offers a broad selection of beauty, skincare, haircare, and baby care products. One of the company’s most popular offerings is its Onion Hair Care kit, consisting of oil, shampoo, serum, and lotion. 

Top Cosmetic Brands in India 

To further bolster its brand recognition, Mamaearth has enlisted the support of Bollywood actress Sara Ali Khan, who appears alongside her mother, Amrita Singh, in the company’s advertising.

6. Biotique

Bio Veda Action Research Pvt. Ltd., the parent company of Biotique, was established in 1992 by Vinita Jain. Biotique is one of the pioneer cosmetic brands in India that introduced fully organic, Ayurvedic-based cosmetics to the Indian market. Its products, including facewashes, scrubs, hair oils, shampoos, and soaps, are highly popular. 

Top Cosmetic Brands in India 

Biotique’s organic offerings have earned a significant following among consumers and claim to have products made with all-natural ingredients, free from preservatives. The brand uses a cold extraction process to preserve the potency of the plant-based ingredients, which are then incorporated into its products. To reduce waste, Biotique’s cosmetics are packaged in eco-friendly, small containers, as they do not contain preservatives.

7. Lotus

Lotus Herbals, one of the leading cosmetic brands in India, was founded in 1993 to provide something better, more natural, eco-conscious, and sustainable for everyone regardless of their sex, age, or ethnicity.

Top Cosmetic Brands in India 

Their manufacturing involves the use of science, technology, and the ancient wisdom of Vedas to develop a wide range of skin, hair, and makeup products. These products are sold in more than 16 countries and can be found at over 150,000 leading retail outlets, including 35 exclusive brand outlets, reaching 700 cities and towns across India through over 1,200 distributors.

8. Sugar

Sugar Cosmetics, one of the popular cosmetic brands in India established in 2015 by Vineeta Singh and Kaushik Mukherjee, has earned its place among the most favored cosmetic brands in India. The brand has not only made a mark in India but has also gained global recognition with its range of makeup and skincare products that cater to millennial preferences and are best suited for Indian skin tones.

Top Cosmetic Brands in India 

Sugar Cosmetics has expanded its reach beyond India, with a presence in countries like Korea, Germany, Italy, and the US. The brand has also roped in Tapsee Pannu as its brand ambassador to represent the Sugar Cosmetic brand.

9. The Beauty Sailor

Avtar Singh and Raman Kaur founded The Beauty Sailor in 2020 as a premium company that offers skin care, face care, and hair care products. The company’s primary objective was to bridge the gap between premium quality skin care products and affordability. Since its establishment, The Beauty Sailor has expanded its product line to include skin care, hair care, body care, face care, gift packs, combo packs, and regime bundles. 

Top Cosmetic Brands in India 

The company creates its products while keeping nature in mind, using nature-derived ingredients as well as active ingredients to meet all basic and advanced requirements of today’s skin, body, and hair care needs. Furthermore, their products are paraben-free and sustainable to ensure they are as gentle on the skin as they are on nature.

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10. MyGlamm

Darpan Sanghvi and Priyanka Gill founded MyGlamm, which started as an at-home beauty salon in 2015 and later underwent a revolution in 2017, transforming into a successful online cosmetic brands in India. The Good Glamm Group and Sanghvi Technologies own the company. MyGlamm offers a wide range of personal care and makeup products, including skincare, bath, and beauty items. 

Top Cosmetic Brands in India 

The brand follows a direct-to-consumer (D2C) business model with a strong online presence, providing its services across the globe. MyGlamm’s success is further bolstered by its brand ambassador, Shraddha Kapoor, who represents the company with her charm and elegance.

11. Wow Cosmetic

WoW Cosmetics, founded by brothers Manish and Karan Chowdhary in 2014, is known for its natural and authentic product line that is free from parabens and sulfates. The company offers a range of holistic body, mind, and soul care products, including natural haircare, skincare, and essential oils. One of their most popular products is the Apple Cider Vinegar Shampoo.

Top Cosmetic Brands in India 

Previously, Bhumi Pednekar served as the brand ambassador, but the brand has now chosen to feature youth stars Karthik Aryan and Rashmika Mandanna as their new faces. With a presence in both India and the United States, Wow Cosmetic has established itself as a prominent player in the offline market.

12. MAC

In September 2012, MAC launched its collection of “MAC Selena” in India. Their unique catalog design and strong user focus make it easy for women of all interests and preferences to find the right skincare products. The brand’s popularity can be attributed to the excellence of its merchandise, which is associated with glitz and is a favorite among people of all ages. 

MAC Cosmetics logo and symbol, meaning, history, PNG

Additionally, India’s diverse communities and culture have contributed to MAC’s success in the Indian beauty market because it celebrates individuality. The company’s unique selling proposition (USP) is its highly experimental reds and extremely unusual color palette.

13. VLCC

VLCC Health Care Ltd is a well-known beauty and wellness conglomerate founded by Vandana Luthra. The company has come a long way since its inception and is now a trusted brand in the industry, offering a wide range of beauty services, cosmetic products, personal care services, and more.

Top Cosmetic Brands in India 

One of VLCC’s most notable offerings is its cosmetics range, which includes skincare, body care, foot care, hair care, and body shaping products. All these products are designed to suit Indian skin tones and are claimed to be herbal, making them a popular choice among consumers.

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14. Revlon

Revlon is a renowned global beauty brand that has made a significant impact in the Indian beauty industry since its launch in 1995. It was the first international colour cosmetics brand to enter the Indian market through an exclusive distribution arrangement with Modi-Mundipharma PVT Ltd.

Top Cosmetic Brands in India 

Over the years, Revlon has gained a strong foothold in the Indian market with a diverse range of products. From cosmetics, hair colour, and hair care to body sprays, fragrances, skincare, and beauty care products, Revlon has something for everyone. One of the most popular products in Revlon’s cosmetics range is its wide range of lipsticks, which are available in a variety of shades and finishes.

15. The Body Shop

The Body Shop is one of the renowned cosmetic brands in India, known for its cruelty-free and vegan products in the beauty and body care industry. Their product range caters to diverse needs, and the premium collection is popular for personal use and gifting. The Community Trade initiative, introduced in 1987, promotes fair trade by sourcing raw materials and traditional skills from local communities worldwide. 

Top Cosmetic Brands in India 

The Body Shop’s ethical sourcing and production practices have made it a top choice among socially responsible consumers. With suppliers in over 20 nations, The Body Shop continues to expand its reach while ensuring top-quality products that benefit the communities it works with.

16. Pilgrim 

Pilgrim is a D2C cosmetic brand that was founded in 2019 by Anurag Kedia and Gagandeep Makker, in response to the need for more high-quality beauty products. The company entered the Indian market with the launch of its first collection, “Secrets of Jeju Islands,” which features a range of natural and cruelty-free personal care and makeup products.

Top Cosmetic Brands in India 

The brand has enlisted popular actress Kalki Koechlin as its ambassador and aims to bring customers the beauty secrets of the world that are not easily accessible in traditional shops. With a commitment to providing top-quality, natural products, Pilgrim is quickly making a name for itself in the competitive Indian beauty market.

17. Shahnaz Husain

Shehnaz Hussain cosmetics offers premium products that provide comprehensive skin and hair care solutions. With a focus on organic ingredients and advanced beauty techniques, the brand’s range includes skin toners, scalp tonics, hair cleansers, and hair oils to nourish and hydrate the skin and promote healthy hair growth. 

Top Cosmetic Brands in India 

The company’s use of natural ingredients has earned it a reputation for offering high-quality and effective beauty products. Overall, Shehnaz Hussain cosmetics is a go-to brand for individuals seeking effective skin and hair care solutions.

18. Bobbi Brown

Bobbi Brown, an upscale beauty line promoting natural beauty and self-enhancement for women, was founded in 1992. The brand initially launched with a selection of foundations designed for different skin tones. Bobbi Brown’s guiding principles and dedication to revolutionizing beauty have remained steadfast since its inception. 

Top Cosmetic Brands in India 

As per Bobbi Brown, a cosmetics look begins with the perfect canvas, and the brand provides a wide range of products suitable for all skin types. Today, Bobbi Brown is considered among the top cosmetic brands in India.

19. Forest Essentials

Top Cosmetic Brands in India 

Forest Essentials, founded in 2000 by Mira Kulkarni, is one of the luxury cosmetic brands in India. The brand offers a wide range of skin and hair products, including perfumes and body washes. What sets Forest Essentials apart is its commitment to using herbal products that are free of chemicals, instead using essential oils, plant extracts, and cold-pressed vegetable oils in its formulations. The brand caters to all genders and ages, offering products for women, men, and babies.

20. Ruby’s Organics

Top Cosmetic Brands in India 

Ruby’s Organics was founded by Rubeina Karachiwalla who turned her passion for beauty into a business venture. The brand is recognized for its innovative, plant-based products that are free from toxins and chemicals, providing the skin with the necessary nourishment. It offers a wide range of products including makeup and skincare, all formulated with skin-friendly and feel-good ingredients.


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