What Is Social Media Marketing

Social Media Marketing- the most used promoting platforms these days.

You might have often heard people saying that they are social media marketers!!

The question is “What is this social media marketing?”

 

 

This article will give answers to all your questions.

But, before talking about social media marketing let’s first discuss “What social media is ?”

Well, Social Media refers to those websites and applications that allow people to share their views and content quickly, and in real-time.

Nowadays people assume social media to be those apps they use but, that’s not true, these communication tools started with computers.

The ability to share our thoughts, opinions, events and all other stuff have given us a new and much smarter way to live and of course to promote our business.

Social Media Marketing (SMM) is a platform that uses social media websites as a marketing tool.

It connects the company directly to the users for getting feedback and queries via different social media sites.

What Is Social Media Marketing Used For

Now, you might be wondering that why should we use social media marketing for the promotions as we already have so many means of marketing available then why social media marketing only?

So, let’s discuss some benefits of Social Media Marketing that you might not get by any other means of marketing.

• Social Media shows your post only to the targeted media. This means that you deal with the audience who are genuinely interested in your company and your products.
• Though creativity is the most important factor for your site’s ranking but, sharing your creativity on social media might help you increase your site’s SEO ranking.
• Using your social media to publicize your company will help you go an extra mile all you have to do is tag a quoted expert along with your post so if they get the notification they might reshare it on their page and that would help you increase your traffic.
• An active social media presence can help you create a bonding with your customers and helps you gain their trust.
• Such platforms provide you with a highly targeted audience and also you to customize your page according to your customer’s need.
• You can use these platforms to promote your events and functions and make them successful.
• Nowadays the customers want their queries to be solved immediately, and social media allows you to do that, so you can solve your user’s problems instantly.
• According to Texas Tech University, ” the brands with active media profiles have more loyal customers”.
• As we all know, “The Traditional Press Release Distribution is very overrated” and on the other hand, social media gives you the privilege to get in touch with your users personally.

The points mentioned above are the reason for Social Media marketing being so popular and demanded these days.

 

 

But But But, Social Media Marketing is not that easy, you need strategies, skills, and knowledge to become a successful marketer.

So, I have mentioned some very essential aspects of Social Media Marketing that every learner should know before starting with their journey of exploring Social Media.

Social Media Marketing Needs A Plan

Before starting any of your social media campaigns you need to plan many things regarding your business and it’s growth.

Social Media Marketing without Social Media Strategy is like a pointless endeavour,  you’ll have fun in the starting but it won’t be of any use in the long run.

Below is a list of questions you should consider before starting your social media marketing plan:

1. What do you achieve from social media

You should have a clear idea about your preferences which totally depends on what kind of a business you are in.

In the words of famous Canadian Writer Arjun Basu, “ Without strategy content is just stuff, and                        the world has Enough Stuff.”

Defining how your social media reach will provide help to your customers is the first thing to be considered.

2. Who maintains your social media accounts

The person who handles your account on social media platforms must be creative and skilled enough to implement effective social media campaigns so as to increase traffic on your account.

Especially, a qualified employee in the marketing department can be the best choice for the post.

3. Who is your Target Audience

Before starting any campaigns you must know about your audience so that you attract your users easily.

For Example, if you have a travel agency you can promote it on Instagram as it might get you more traffic whereas, a business company might find it’s purchase on Twitter or LinkedIn.

4. How often should you post your content

Well, talking about this I might say that you should post different creative contents on your page for at least five times a day.

Your users come online at different time periods and so it is suggested for you to keep updating your account at certain intervals of time to attract them.

You can even use social media schedulers to get this task done smoothly.

5. Be picky about what you share

When it comes to selecting the content you need to take proper care of the content you are choosing as your target audience might not entertain all types of content.

Relevant, entertaining, and knowledgeable content is liked by most of the users these days, so make sure, the content you create should be entertaining and sensible at the same time.

So, these were certain points you should consider before initiating any social media marketing campaign.

How To Use Social Media Marketing

Social Media Marketing mainly works on the principle of improving a company’s reputation on social networks which is also called Social Media Optimization.

SMO works exactly similar to SEO and attracts new people to the selected website.

Many people use social media to search for things, and also share many different links thereby building a strong connection of links because of which search engines also care for social networks.

To discuss further, Social Media Marketing can be done in two different ways:

1. Active SMM promotion
2. Passive SMM promotion

Active Social Media Marketing (SMM) Promotion

Active Promotion refers to adding links to the content posted on the website towards social networks.

Social media sites like facebook, twitter, Pinterest, youtube, and many others allow the active promotion and each social media platform has its own terms and conditions.

 

Passive Social Media Marketing (SMM) Promotion

Unlike active promotion, passive promotion refers to promoting your activities on social media platforms by uploading status, and blogs.

The best part of the passive promotion is that the users can ask their queries in real-time as soon as they see the story of the company, which increases the company’s chance of gaining users.

Social Media Marketing Tips

Now, you know enough about Social Media Marketing!!

So, are you ready to promote your company via Social Media Sites?? Yes? Alright then let’s discuss some useful tips that could help you run a  successful social media campaign.

Here are a few points that will help you start your campaign with a bang:

1. Social Media Management Tool

Social Media Management Tools are the software designed for you to monitor and manage all your social media accounts individually.

It makes it easier for you to keep up with your social media engagements, schedule and share your posts on time and allows smooth user interaction.

Social Media Management Tools collect all the messages from your different profiles at the same spot which saves your time and effort of shuffling different profiles constantly.

Every customer is unique so, avoid plagiarized responses and start personalizing your experience by keeping notes of your interactions with the user.

These tools will help you reduce confusion by letting you and your team view all the responded messages and it also allows you to view the messages that are being answered at the time you are online so as to keep a clear track of responses.

A smart social media management platform provides additional layers and permissions so that only trusted employees can get in touch with you and if you receive any inappropriate message then you can check the profile of the sender as well.

Most of the people mention your brand’s name in messages and posts assuming that you might not even see the message thus, you need social media management tools so as to keep a track of such messages and respond to them as required.

Social media management tools help you track your competitor’s handles and key product phrases to gain intelligence on new marketing tactics and products.

These social media management tools help you think about your content posting strategy and set your timing likewise.

It helps you analyze your performance, in order to plan your future you need to look into your past performance to know what worked and what did not, social media tools make it easy for you by keeping a track of past posts.

Not only the social media managers but the stakeholders, managing director and the client of your agency also look into your social media analytics.

Social Media Management Tools often have their mobile applications which give them a privilege to manage their presence even if they are not in front of their systems.

Now, you might have realized the importance of social media management tools for having a successful social media campaign.

 

 

2. A/B Testing

A/B Testing or split testing is a method by which we compare two versions of the same post or webpage to see which one is the best.

This method is known to most of the social media marketing professionals who use it but almost all the small businesses that are on social media are not even aware of it.

In simple words, A/B testing involves posting the same post with different and unique taglines so that the company could which post gets a better response.

Usually, marketers use this method to check the responses on landing pages and sales pages but, we can also use it for our social media posts as well.

All we need to do is scheduling the same link multiple times with different captions for each post. People react differently on the same post depending upon the headlines.

This feature is important as it allows to analyze the reason behind your audience not responding to your posts, maybe the post is of low quality or it the content of your post did not grab your audience’s attention.

So, now schedule the same post for the whole of the week with different taglines and see which post gets more engagement.

 

3. Social Media Analysis

You can’t go along with the social media marketing tips without analyzing your return of investment, you need to measure your efforts and then analyze your results accordingly.

According to Sprout Social, “over 40% of the businesses do not track their social media ROI at all” therefore, such people have no idea if they are getting something in return of so much hard work or not.

If you don’t want to be in the same category then start tracking your return on investment now.

But, Is there some application or software for doing this??

Yes, there are a number of Social Media Analytics Tools that help you track your ROI easily. Some of those tools are mentioned below:

•  Google Analytics

Though Google analytics is not an official “social media analytics tools” still it helps you track your social media marketing plans and also measures your social ROI.

It is a service that provides statistics as well as basic SEO tools for marketing purposes.

It has data visualizing tools like a dashboard, and motion cards to display the changes in data over time.

The features of Google Analytics also include custom reports, email-based sharing, and communication and unification with other Google products.

 

 

•  Meltwater

This tool helps you to scale your public relations on social media platforms, connect you with relevant users and determine your brand’s worth in your specific industry.

Meltwater gives you standardized insights on different views from the market and allows you to look into your competitor’s social media efforts so that you keep yourself updated.

It also provides email alert service and reporting system as well.

•  Brandwatch

Brandwatch provides you with in-depth insights into the preferences of your customers so that it becomes easy for you to sell your product to your target audience.

They set you up with the right data to make smart marketing decisions. By using this social media analytics tool you can search on the internet about specific conversations for your brand.

After searching you can divide them into categories and analyze them to get the vital critical information.

•  Hootsuite

Hootsuite the most famous social media analytics tool, it is not only a social media analytics tool but it is also a social media scheduler.

It also helps you to see which content does worst or better and make smart choices.

This software works for all social media platforms therefore, analytics of all your social media pages are collected on one single page.

• Sprout Social 

This social media tool allows you to create a social media calendar, schedule posts, and respond to appropriate social media conversations.

Not only this but sprout social also provides an agency partnership program, where they provide educational materials, social media marketing strategies, and exposure to all the brands using the tool.

 

4. Use Keywords

There are many social media sites like Facebook, Pinterest, etc. that have features which work like that of search engines.

Therefore, adding keywords in your posts and profiles may help the users view your company’s profile easily.

The content on the different apps and sites needs to be categorized precisely due to which social media optimization is being advanced day by day.

So, it’s recommended for you to use more hashtags and keywords in your every post so that people can view your profile when they search for things related to your industry.

 

5. Join Different Communities

No matter if it’s Facebook, Twitter, Instagram, or any other social media site all of the platforms have a feature for it’s users to get in touch and this is one of the best ways to promote your company among the like-minded people who could understand you and your thoughts.

Joining in these communities will give you and your company exposure, you might share your thoughts with influencers and after some time those influencers might share your content with their friends or even on their website.

It would be better if you join communities related to your industry so as to attract like-minded people, and starting with facebook groups and twitter chats might be better as these as the most active platforms of today’s time.

 

 

6. Build A Community Of Your Own

It is also possible that your industry is not so common and famous among people and there is no chat group for your industry!!!! Then this is the perfect time for you to introduce your industry to the world.

You yourself can make a community and might ask all your interested friends to join that community, assuming that there are a decent number of interested people.

Many times this happens that a community or a group is much needed but people refuse to take the responsibility, so now you can take this responsibility and become the trendsetter.

7. Give People A Reason To Follow You

Have you ever thought about your company on a consumer’s perspective, like Why should people follow your profile, What is so special in your profile??

People have lots of profiles to follow so you must try to have something different on your profile that could compel the users to follow you. Gaining followers is not an easy task you have to stand out in every way possible to gain traffic.

Try to maintain your profile, share all your knowledge and valuable content via your posts on specific social media sites, and also share behind the scenes on your profile that will help you create a bonding with your users and gain more traffic.

8. Build Strategic Alliances

As we all know the toughest task is to gain those initial followers on our profile, and definitely nobody will wish to do business with a company having merely 50-60 followers.

So the question is, how to gain followers in the first place with no identity and no value of the company ??

Well, there are two ways by which you can gain enough followers in less span of time.

The first way is by partnering up with a company who already has an online value i.e. a company who already has more than enough followers.

This strategy is based on the “Know, Like, Trust” principle according to which you ask a company who has loyal followers to give you a shout out and tell their followers that they recommend you and trust you.

This makes your brand recognizable and trustworthy in the eyes of their followers. The easiest and best way to achieve this is by a paid shout out.

Nevertheless, you must do proper research before you use any of these services so as to prevent yourself from buying fake followers.

Then, the second way is by building a relationship with well-known influencers and let the opportunity come to your way naturally without paying anything.

You can send e-mails to such well-recognized company mentioning your interest in their products and telling them how much you like their posts and content.

When you get the opportunity of getting featured on their page then you might create some posts or introduce a giveaway event to attract more and more people.

These were the two ways you can use to gain followers easily and make your brand famous.

 

9. Don’t Be Afraid To Sell

All the social media marketing lists ask you to be careful about being too much promotional. Promoting your brand in all your posts might irritate the readers and it will be considered as a spammy post.

But, this doesn’t mean that you can’t promote your brand, being a bit conservative while promoting your company in your tweets or posts is all you have to do.

Occasionally posting about your company is acceptable just for an example if you post 8 posts a day then 5-6 of them should be non-promotional.

This way you will be able to create a healthy balance of promoting your brand and not losing your followers as well.

10. Be Interactive

The last tip for successful social media marketing is by being interactive with your audience.  This tip can be the game-changer because no user wishes to follow a company that keeps sharing links all day.

The bonding between the brand and the user is built only by interaction after all the main purpose of social media is to engage with others so you should try to reply to all the messages on a daily basis.

Mention people in your posts, reply to other people’s posts even if they do not mention you, retweet, and make all the efforts to make people notice your existence in the social world.

 

 

If you follow these tips then eventually you will start getting traffic at your profile and your brand will become successful in no time.

Choosing The Best Social Media Platform For Marketing

Along with the amazing social media marketing strategies and tips you also need to know which platforms are appropriate for you to do social media marketing. So, here is a brief overview of some famous social media platforms.

1. Facebook

Facebook is a casual, friendly software so you need to have a strong social media marketing strategy.

You need to create a Facebook business or fan page, and since it is a platform where people come to relax so you need to keep your content light and readable.

The most important component to gain users on Facebook is the visual experience, therefore, you need to make sure that the layout you prepare is attractive.

You can even consider the Facebook ad Strategy to create an impact on a bigger number of audience as naturally, you can reach out to limited people only.

2. Pinterest

Pinterest is one of the most excelling social media marketing trends which is an image-centred platform and is ideal for the retail of different high-quality pictures.

Anyone aiming for social media marketing can get benefitted on Pinterest, it allows brands to showcase their products offerings along with eye-catching pinboards to attract people.

 

3. Twitter

Twitter is a social media marketing tool in itself, it helps you share your thoughts all across the world via the web.

You might follow the people from your industry to get a good number of followers in return. Don’t forget to give replies to the followers who appreciate you and your brand, and also try to be interactive with the customers who have queries regarding your product.

If you wish to build a strong and loyal following using Twitter as a social media marketing tools, then, you have to be as much interactive as possible.

4. Reddit

This platform has incredible potential in social media marketing and it is an ideal place for sharing captivating content.

The marketers are warned to share only unique and exceptional content with no spammy or sales promoting in it or it could backfire in no time and your business can be reprimanded as well.

But, if you have an exceptionally exceptional content that you think will be liked by Reddit users then you must share it as it may help you earn tremendous traffic.

 

5. Youtube

Youtube again is a social media marketing tool. It is also a social media platform which is ideally perfect for sharing video content.

Many companies try to make videos so they could “go viral” on youtube. But, making a video go viral is not that easy.

So, you must focus on making knowledgeable and useful videos. This could attract relevant users and will also help you rank on google search.

Social Media Statistics

You have been using social media since a very long time, or you might have joined it now. But, it is very necessary for everyone to look into the hard data i.e. the social media statistics.

In this section, we will be talking about the statistics of the most important proportion of social media.

1. General Social Media Statistics

Social media is getting on-demand day by day, people nowadays spend most of their time on social media. It’s use is growing rapidly.

The use of social media has increased 9% from last year i.e. 45% of the total population use social media now.

5.11 Billion people own mobile phone from which 3.26 Billion use it only for accessing social media. It’s a 10% rise.

90% of the brands do their promotions via social media. Only 34% are able to measure their social return on investment.

53% of brands use social media advertising for their promotions. It is expected that social advertising cost in 2019 will be nearly $93 Billion.

Social media advertising spending has increased by 32% in 2018 and is predicted to further increase by 73% in the coming 5 years.

 

Social Media Trends

Social Media is evolving just like most of the digital marketing channels. Along with the new technologies being introduced day by day people and their behaviour is also changing.

Humans are becoming advanced with technologies and properties of social media platforms.

In the words of Trish Carey, the Marketing Director of SellerEngine Software,

“While we’ll see a lot of changes in 2019, to me it really still comes back to understanding your audience, crafting different, targeted and appropriate messages for those audiences, and creating engaging content.”

This one statement clearly points out that Social Media Trend is going to be one of the most important aspects of Social Media Marketing in the coming time.

So, here is a list of trends that must be considered by all the marketers and brands in 2019 to become successful.

1. Love and Care About Audience

You need to show your commitment and dedication to your audience.

Love and Loyalty are a two-sided thing. If you don’t love your customers then how can you expect them to love or stay loyal to you??

You will be required to stay interactive with your users and replying to their messages should be your first priority.

Kevan Lee, VP of marketing at Buffer said,

“In 2019, social media will shift even more toward 1:1 interaction, rather than 1: many broadcasting that many brands and businesses have been doing, One of the absolute best things that brands can do on social media is to be responsive to their customers and engaged with their audience.”

 

2. Work with Influencers and Micro-Influencers

Influencer Marketing will be an authoritative trend in this year. Influencers can help your brand reach to more and more people.

Therefore, companies will be investing a lot in Influencer Marketing in 2019.

The Director, and Founder of Purple Imps, Barrie Moran says,

“When it comes to social media, everyone is someone, Engaging with those ‘influencers,’ remains key, knowing who to speak to when, how to speak to them, and knowing when to shut up and listen, are all core skills for social media marketers.”

3. Focus on Videos (Vlogs)

Video is finally back in trend.

People nowadays prefer to watch rather read, therefore, videos might gain you more traffic this year.

Live Videos, Interactive Videos, High-Quality Videos, and Videos related to queries of your customers will be in great demand.

Akvile DeFazio, President of AKvertise, gives advice regarding video strategy, He says:

“Set goal for your video, storyboard your team, repurpose your content where and when you can, and put your best foot forward in the first 10 seconds because no matter how interesting, useful, entertaining, or informative your video is, viewers, will begin to drop off after the 10-15 mark.”

4. More Strategic Employee

Are you indulging your employees in your content creation??

No??

Then I suggest you must indulge them as employee-created content receives much more shares than the content created by the company itself.

According to Ted Rubin, a social media marketing strategist, says that,

“Your employees are the best way to humanize and personalize your brand… and truly the best way to scale relevant contextual content creation,” he said. “It’s well known that companies with engaged employees outperform their peers; involving employees in content creation can help to create a sense of common purpose.”

5. Don’t Forget Your Mobile Fans

Most of your users use a mobile phone to watch your posts and stories thus, you must create mobile-friendly posts.

Posts that can be easily viewed from your mobile phones will get you a number of users.

Though it is very difficult to create beautifully, and easily interactive social media experience but all the social media strategists advice you to do so.

Ashley Ward, CEO and Director of Marketing at Madhouse Matters said,

“Everything that you share on your social media profiles needs to accommodate a mobile user, this means that if you want them to click on a link in order to engage with your post, that link needs to go to a page that is designed specifically for the mobile user.”

 

Social Media Marketing Courses

There are many social media marketing courses available online. But, how do you know which course is good for you??

You can’t any trust social media company just like that, you need to do proper research before learning social media marketing.

So, here is a list of questions you should have in mind while selecting any social media company to learn your courses,

1. The Learning Method

Different companies have distinct ways of training. You need to to see which way suits you the best.

There are two ways of learning social media marketing the first being the online courses and the other one is face-to-face training.

Online courses have advantages of flexible study hours but there are certain courses that have submission dates.

Whereas face-to-face training will require you to go and attend real classes and you won’t get any flexible hours.

In offline training, you get a chance to ask your queries individually, which might not be possible on all online courses.

Online training might cover the course much earlier and allows you to view the courses again and again unless you understand it completely but, you won’t get this scope in offline training.

There are courses for 3 days of immense training as well.

There are many options available, it is you who has to select the most appropriate one for yourself.

2. What Qualification Will You Earn

The main purpose of doing all of these courses and spending so much of money is to gain a good degree of qualification.

After all, having a recognized degree indicates to have high skill and knowledge from a standard agency.

Mentioning these degrees in your CV might even increase the value of your CV as well as your social media profiles will get more traffic due to them.

You need to be sure about the standard and quality of course they deliver. Some trainers might check your progress via assessments, some might give you assignments, whereas, some might give you MCQs to solve.

It’s solely your decision about, which course, is more suitable for you.

 

3. Is The Course Accredited

A course is said to be Accredited when it works under an international institution having it’s headquarters in some foreign country.

The local trainer who has the tie-up with the foreign agency is always supposed to report the learner’s progress and accuracy in assessment to the main branch of the institution.

Accredited courses have more importance in the market than the local courses, therefore, it is suggested that the users must go for Accredited courses.

4. What Is The Level Of The Training

There are mainly three types of levels in the training of Accredited courses Award, Certificate, and Diploma.

The Certificate course is better than the Award, and the Diploma is better than the Certificate.

For Example, A level 3 Diploma Course will be deeper and knowledgeable than the Certificate course at the same level.

Level 3 refers to an ‘A’ level, level 4 can be considered as the first year, whereas, level 6 is generally equal to the 3rd year degree.

5. What Is The Quality Of Your Training

Before selecting any course you must check the quality of content they provide. You must look into your course’s information deeply before investing any money.

You must know the interval of time in which your course is usually updated, and after how much time do they update your study materials.

It is necessary for you to consider other people’s opinions as well since their opinions might help you get more information about your institutions.

Lastly, you must also check if the writers of your course are well-qualified trainers who know about different styles and are skilled enough to present their feedback in a constructive way to you.

Alright, so these were the most important questions you should ask yourself before taking any social media course.

You can even check Promote Digitally’s training program to experience the best of learning.

Conclusion

Okay, so this was all about Social Media Marketing.

Now, there is nothing holding your hand, you have all the required information.

So, it’s time to start promoting your brand on social media, and experience all the success of this field in no time.

Case Study: How Foodpanda Earns Money

What is foodpanda?

Well, Foodpanda is a very popular online food ordering app that acts as the middleman between the consumer and the restaurant.

Are you hungry and tired at the same time?

You don’t want to cook food?

Then grab your phone and order your food online on foodpanda!!

 

 

It connects the customer to thousands of local eating points

Foodpanda allows it’s users to order their food for home delivery or take away whatever suits them the best.

There is no food delivery that is too difficult for Foodpanda and so it has the highest reach among all the other platforms.

So, now you might be thinking about how Foodpanda earns enough money?

After all, it gives us so much discount then how do they make money for themselves?

Well, Foodpanda has an amazing approach and strategies that help it to gain profit.

Further, in this article, we’ll be discussing :

1. Achievements Till Now

2. Approach and Strategies

3. Marketing Skills

4. Revenue Model 

5. Funding

6. Risk Analysis of Foodpanda

 

1. Achievements Till Now

Foodpanda started it’s journey in 2012 under the name of Rocket Internet.

Presently it is working across 5 continents and a total of 24 countries in the whole world.

Active in more than  500 cities and tied up with almost 40,000 restaurants all around the globe,

Foodpanda has a big team of approximately 4,000 people over the world.

 2. Approach And Strategies

Foodpanda aims at delivering food to the users in all corners of the earth before anyone else and to complete this goal it has a lot of marketing and growth strategies.

Some of those strategies are:

• Expanding their reach, services, and discounts to reduce competition.
• They aim at increasing their market share so that they can become the leader of the online food ordering business.
• Increasing the promotions of new food brands by 20% every 6 months.
• Building a highly capable and talented team.
• Using scalable technologies from the start.
• Focusing on providing an efficient market to the users.
• Focusing on different ways of marketing skills.

With all of these and many more useful strategies, Foodpanda is excelling itself in the market very rapidly.

 

3. Marketing Skills

There are many marketing skills adopted by Foodpanda in order to increase their sales.

The three main platforms on which they are presently working are:

• Email Marketing

Foodpanda is using Email Marketing as a powerful weapon to attract people, once you place one order using foodpanda it starts sending you emails regarding different discount offers and coupons.

The company makes sure that the first experience of every user should be awesome and then tries to target them by sending different discount and promotional emails.

• Social Media Marketing

Social Media the most powerful platform for promotions is being fully utilized by Foodpanda.

It has around 2.2  million likes on Facebook and about 27k followers on the Twitter account.

In 2013 it also ran a campaign on social media, in which the users had to use the code “IPAD” while ordering food which made them eligible for a contest and gave them a chance to win IPAD by ordering more food via foodpanda.

This campaign had a positive response and increased it’s popularity among more and more users.

One more advantage social media gave them is the chance to interact with the users and solve their queries one on one which created trust and faith among the users regarding the company.

• Mobile Marketing

The time when Foodpanda launched itself in the market, it was a bit difficult for people to understand the reason of it’s existence some thought it’s a restaurant while the others thought that it’s a food supplying company.

Later, the company introduced it’s mobile app which made the users very clear about the work this company does.

It has a user-friendly app that allows the user to access it from anywhere and at any time.

Thus, mobile has played a very vital role in making Foodpanda a successful company and now it focuses more on the mobile app than anything else.

 

 

4. Revenue Model

Foodpanda asks restaurants to upload their menus online and increase their number of customers and it uses analysis and user-recommendations to help them increase their sales. The main revenue modes of Foodpanda are as follows:

• Their largest amount of revenue comes from the commission of the restaurants they tie-up with.
• According to the words of the CEO of Foodpanda Indian Branch Mr. Saurabh Kocchar, “Foodpanda earns 40% of its revenue from delivery business“.
• The display ads connected with the CPM, allows Foodpanda to earn a 10% profit. Normally, it charges advertisement fee for pages served, ads unit served per page, redirecting to pages.
• When a user orders food from the website of Foodpanda, then 5-10% of the total price of the ordered food is given to the company.
• The company also generates revenue by selling it’s customers habits to the market researchers.
• Another revenue model that the company focuses on is making a new entrepreneur sit in each country, who use global standards that can help improve that market.
• They mainly focus on changing user behavior.

 

 

Know more about it’s revenue model.

5. Funding

As mentioned earlier Foodpanda works under the name of rocket internet which is the biggest internet companies in the world.

The company raised funding of  $20 million to make it stable in the market and the funding round was led by AB Kinnevik, Phenomen Ventures, and Rocket Internet in April 2013.

Furthermore, in September 2013 Foodpanda again raised funding of $8 million from iMENA Holdings.

Then, again in February 2014 Phenomenon Ventures and other investors gave more $20 million to the company.

And the list doesn’t end here,

Another funding round took place in August 2014 in which the company raised $60 million.

Then, in March 2015 rocket internet funded the company with a huge amount of $110 million and in May 2015 Goldman Sachs and some other investors gave the company funding of $100 million.

The list is unending and the company continues to raise huge funding from the investors that are helping the brand name to get wider and wider across the globe.

Foodpanda is becoming the Amazon for the foodies and with it’s current presence in 24 countries is looking forward to expand itself worldwide.

 

6. Risk Analysis

Irrespective of the revenue and profit that foodpanda makes it has to face a number of challenges to survive in the market. It needs to make some developmental changes to be able to compete in the upcoming future.

Therefore, there are certain setbacks of the company that every entrepreneur should consider:

• Foodpanda has a false notification system which means very often they show restaurants to be active while they are closed. Though they apologize for the inconvenience later, still, it gets annoying for the customers.
• Sometimes the company also loses the record of the transaction, it makes no response after taking the order and does not notifies if the order gets canceled.
• Many countries indulge local companies and ban or limit the activities of foreign countries like Foodpanda.
• There are many countries where companies like Pizza Hut, McDonald, and other local shops have already made a strong market and thus it becomes difficult for Foodpanda to establish itself there.
• 90% of customers still prefer ordering food offline as they find it too complicated to order food online.

 

 

Things To Learn

So, there are some points that entrepreneurs can learn from the success and risks of Foodpanda:

• If you own an e-commerce business then, the best strategy you should use is to target the audience when they are online and convince them to try your business.
• Always focus on different digital marketing strategies because digital marketing is the most powerful source of marketing these days.
• For mobile marketing, you must know that creating and maintaining an app might sound expensive but if you have a sensible reason for starting your business then it might be helpful in the long run.
• Talking about email marketing you should always remember not to irritate and annoy the users by spamming them if they have unsubscribed you. Always respect their decisions.
• Work hard to show your quality and stay loyal to your customers.

If you’re looking for some great practical On-Page SEO techniques in 2019 that you can use for your website today, then you have landed at the right place!

When it comes to On-Page SEO, I am pretty sure you must have heard multiple times about meta tags and keyword density.

So, what is an On-Page SEO?

The definition of On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant search engine traffic. On-page refers to both the HTML source code and content of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

This article will provide you with a simple checklist of On-Page SEO techniques in 2019 that will bring in more search engine traffic from every piece of content that you tend to publish on your site.

Here is the list of top 10 techniques that we are going to discuss-

1. Use SEO-Friendly URLs
2. Start Your Title With Keyword
3. Add Modifiers To Your Title
4. Engage With Multimedia
5. Write Your Blog Post Title In H1 Tags
6. Write Subheadings In H2 Tags
7. Drop Keyword In Introduction Para
8. Use Outbound Links
9. Use Internal Links
10. Image Optimization
11. Use Social Sharing Buttons
12. Post-Long Content

Let’s start with the techniques without wasting any further time-

 

1. Use SEO-Friendly URLs

The Ranking Factors have found that the short URLs have an edge in the Google Search Results.

So, it is recommended to make your URL short which should always include your target keyword in URL.

In other words, avoid ugly URLs or Long URLs.

 

 

2. Start Your Title With Keyword

The most important On-Page SEO factor is your title tag.

In general terms, the closer the keyword is to the beginning of your title tag, the more weight it has with the search engines.

 

3. Add Modifiers To Your Title

Using modifiers like “guide”, “checklist”, “fast”, “2019”, “easy”, “advanced” , “top” and “review” can help you rank for long tail versions of your focus keyword.

 

4. Engage With Multimedia

Reading long content with no images, videos and pictures can get be a daunting task for many people visiting your website.

So try engaging with videos, images, infographics and diagrams can reduce bounce rate and increase time on site, which is the two most critical user interaction ranking factors.

 

 

5. Write Your Blog Post Title In H1 Tags

The H1 tag is the “Headline Tag“. CMS like WordPress automatically add the H1 tag to your blog post title. If that’s the case, you’re all set to get going.

A Heading Tag adds SEO value is more appropriate. In the last few years, more weight is given to authoritative content as a ranking factor.

Google finds the keywords more easily if they are written in heading tags. Therefore, heading tags are an important On-Page SEO factor that you don’t want to ignore while optimizing your websites.

 

6. Write Subheadings In H2 Tags

Make sure you use your target keyword in at least once in your subheading and write it in an H2 tag.

 

 

7. Drop Keyword In Introduction Para

Try using your keyword which should appear in the first 100-150 words of your article. It will help you improve your On-Page SEO.

 

8. Use Outbound Links

This is a white hat SEO technique to get more search engine traffic to your website.

The outbound links your user to related pages that Google figures out for your page’s topic.

It also shows Google that your page is the hub of quality content and information.

 

9. Use Internal Links

Use your old blogs as an internal link to generate more search engine traffic on your previous blogs. Mention 2-3 in every post.

Don’t use immediately after the first para.

Wait for a reader to get engaged in your content and then introduce the link of your previous blogs which are related to your current content.

 

10.Image Optimization

Make sure that you use at least one image which includes your target keyword and that your focus keyword is a part of your image Alt Text.

 

 

11. Use Social Sharing Buttons

Social media is one of the major sources of generating more eyeballs on your content.

And the more eyeballs you get on your site, the more likely someone is to link to you. Don’t be hesitant about placing social sharing buttons of Facebook, Whatsapp, Instagram, LinkedIn prominently on your site.

Also, read- 8 Best Facebook Marketing Strategies In 2019

 

In a study by BrightEdge, it has been found that prominent social sharing buttons can increase social sharing by 700%.

12. Post-Long Content

Always try aiming for at least 1000-1900 words for every piece of content that you publish.

Longer Content helps you to rank better for your focus keyword. It also brings more traffic to your website. It’s a win-win situation altogether.

Conclusion

Using all these On-Page SEO techniques will help you rank your website organically and generate more search engine for a long run.

That’s all folks!

The Ultimate Guide To Keyword Research

Do you ever wonder:

“What’s the best keyword research tool?”

“How do I find awesome keywords my competitor is not aware of?”

“How do I rank my keyword?”

“Should I look for topics or still target keywords?”

Don’t worry, this article provides you with an ultimate guide which will show you exactly how to find awesome keywords for your business, blogs, website etc.

This article will provide you with a 5 step blueprint which will guide you in keyword research that will help to find target keywords.

 

Step 1- Identify Your Customer Personality

Step 2-Find Customer Topics

Step 3- Keyword Idea Generation

Step 4- Analyzing Each Keywords Commercial Intent

Step 5- Search Volume And Keyword Trend

 

 

Step 1- Identify Your Customer Personality

This is a step that most people tend to skip and it hurts them later!

So what does ‘identifying your customer personality‘ actually means?

Your customer spends 99.9% of their time online not searching for what you sell.

In other words, if you only target your customer when they search for the exact thing you sell you’re missing out on hundreds of other opportunities to get in front of them.

 

Step 2- Find Customer Topics

So how do you find these topics?

It is simple!

Go to where your target customer hangs out online. Then look for the topics that they tend to discuss.

Seriously, that’s it!

For instance, your target customers can hang out at places like Pinterest, Youtube, Reddit, Industry Blogs and Niche Forums.

Once you have identified where your target customers hang out, its time to keep an eye on the topics that are important to them.

 

Step 3- Keyword Idea Generation

Here are the four most used tactics for finding on tap keywords that your competition doesn’t know about.

 

• Google Suggest

First, we have Google suggest. To use this strategy, just head over to Google and type your topic into the search field, but hold on, don’t press Enter…instead take a look at the keywords that Google suggest for you.

These are usually awesome longtail keywords that you can go after.

As a  quick pro tip is that try putting few spaces before your keyword. This will show you a completely different set of keyword ideas.

 

 

• Quora

Next step, we have Quora.com. Quora is a massive community of people that ask n number of questions and answers on every possible topic under the sun.

All you need to do is to search for your topic in Quora and see which keywords tend to show up.

 

 

• Reddit

Next tactic to find keywords is to use Reddit. Like Quora, Reddit is a massive community of people that discuss every topic that can possibly exist, from pest to politics.

To use Reddit, just simply head over to Reddit and search for your topic.

When you find a thread of your topic, keep an eye for words and phrases that tend to come up again and again. These make awesome keywords ideas.

 

• Google Search Related

Next step, we have Google Searches related feature. To use this feature, simply type your topic into Google and then scroll to the bottom of the search result, then Google will show you other searches that are related to the keywords you just put in.

These are usually excellent longtail keywords that you can target with your content.

• Wikipedia

Finally, we have Wikipedia. To use Wikipedia for keyword research, just head over to Wikipedia and type your topic, then take a look at the other entries that that article links to. These are usually closely related topics and even potential keywords themselves.

 

 

Also, make sure to check out the table of contents for the entry. Again, these are usually keywords that are closely tied to your topic. Now you have potential keywords, its time to select the best from your list.

How?

Well, our next step is all about it…

Also, read- How To Get More Traffic In 2019

 

Step 4- Analyzing Each Keyword’s Commercial Intent.

So what is a commercial intent?

It is simply how likely someone searching for a given keyword is to buy from you.

Here is how to find out whether a keyword has high commercial intent or not.

Head over to Google Keyword Planner and then type in one of your potential keywords. Then take a look at the suggested bid column. This shows you how much advertisers are spending in ad words for a single click from this keyword.

Obviously… the higher the suggested bid, the more valuable that keyword is.

 

 

Another pro tip is to size up commercial intent is to see how many adwords appear when you search for your keyword in Google.

If you search for your keyword and see a lot of ad words ad, it means that people are trapping at the bid to bring those searches to their site.

Okay… Now its time for our last step…

 

Step 5- Search Volume and Keyword Trend

Back in the day, Google would show you exact search volume numbers in the Google Keyword Planner.

Unfortunately, that ship has sailed!

Today, unless you are running an active ad words campaign, they show an extremely unhelpful search volume range.

So how can you see how many people search for your keyword?

There are two premium tools that get the job done.

First is SEMrush.com. To find keyword search volume, simply type the keyword into SEMrush and it will show you how many searches that keyword gets every month.

Simple!

You can also use KWfinder.com. Just pop your keyword into the tool and you will see the exact amount of searches that it gets every month.

Now before you decide a keyword, there is a one last bonus step that is recommended by experts.

Now, this step is completely optional, but it helps you in finding the best keywords for your business.

And that step is to look at your keyword’s growth in Google Trends.

For example, you found two keywords that have similar search volumes and commercial intent and you don’t know which one to pick!

But when you look in Google Trends, you know that which is the keyword that is growing in popularity and other is dropping like a stone…

Obviously, you would like to go with the keyword that is growing.

Conclusion

If you follow the blueprint, you should have the handful of excellent keywords that you can use.

Once you have those, its just the matter of creating pages and content optimized around those words.

That’s all folks!!!

15 Ways To Increase Website Traffic In 2019

Are you struggling to increase your website traffic, even though you have tried every possible “method” out there?

Well, don’t worry you don’t have to be a tech expert at SEO or copyright to increase your website traffic.

This article will help you with the 15 fastest ways to increase your website traffic.

Now, I should warn you that the techniques we are going to discuss here will be advanced strategies and tactics and it won’t be the tactics that you’ve heard a million times already!

There is no harm using the same age-old tactics but you should know that those have been used by your competitors already so it’s better to tap the untapped techniques in order to succeed.

So let’s not waste time and get right into the list of techniques that we are going to talk about.

Here are the 15 ways to increase your website traffic –

1. The “Upside Down” Guest Post

2. Use “Click To Tweet” Links

3. Publish List Posts

4. Overhaul & Upgrade Old Blog Posts

5. Add ” Share Triggers”

6. Go On Podcasts

7. Create “ Predictably Viral” Content

8. Post on Social Media at Strategic Times

9.  Increase Your Website Traffic From The Forums

10.  Use The Secret Weapon Of Pro Bloggers

11.  Research The Keywords Well

12.  Write RankBrain-Friendly Content

13. Use the Bucket Brigade Copywriting Technique

14. Heading Tags To Increase Your Website Traffic

15.Write Keyword-Rich Contents No Matter What

1.  Technique- The  “Upside Down” Guest Post

 

 

When most people read your guest post, they completely skip your author bio section and we can’t blame them because most of the author bio boxes are buried at the bottom of the page! It is a very big problem because if people don’t see the link to your website in your author bio, then they are not going to visit your website.

Don’t worry; there is a very simple solution to this situation, use the “upside down” guest post.

Here is the step-by-step process-

• Write A Guest Post

 

First, write an awesome guest post as you normally would grab the attention of the audience

• Include Helpful Resources

These sections should link to the 2-3 useful resources on the topic you just covered on your site.

Finally, include your content as one of the helpful resources to promote your website. It is a strategy, which will increase your website traffic.

   Also, read how to write a guest post –  https://neilpatel.com/blog/how-to-write-blog-post/

2. Technique – Use “Click To Tweet” Links

This is one of the best technique to get traffic from a social media platform. Now let’s see how to use“click to tweet” link.

• Find something “tweetable”.

This can be both content oriented and statics in nature.

• Create a “click to tweet” link

To create a “click to tweet” link, just head over directly to clicktotweet.com and write your tweet there. This tool will generate a special link for you instantly. Finally, add that link to your content.

 

Whenever someone clicks on the link, they will get a pre-written tweet for you to share easily.

Yes, it’s that simple!!!

 

3. Technique- Publish List Posts

When it comes to driving and increasing traffic to your website, the list post works great. There is research evidence to back this up, BuzzSumo teamed up with Moz to analyze the links and shares of over 1m articles. The result found that the list post crushed other content format.

 

4. Technique – Overhaul & Upgrade Old Blog Posts

 Here is how you can use this simple technique-

• Find Outdated Content

Firstly, find an old post of yours, which is outdated.

 

• Update And Improve

You can add more visuals, graphics and strategies to your old post and eliminate the old techniques that didn’t work anymore.

Finally, update the post to make the changes live. Just like this, it will increase your website traffic rapidly..

This makes you update your old post and re-launch it like a brand new post.

 

You can increase your post visibility by sharing it on your Facebook page or sending an announcement via email to your subscribers.

5. Technique – Add ” Share Triggers”

Content largely succeeds or fails, based on one factor that is whether or not the content has the share triggers.

 So, What is Share Triggers?

Share triggers are things you include in your content that push people to share it. When you add share triggers in your content, people are significantly more likely to share and link to it.

One of the most powerful and impactful share triggers is social currency.  Social Currency is an idea to share things that make us look good.

6. Technique – Go On Podcasts

Podcasts are blowing up these days!  One survey showed that 24 per cent of Americans age 12 or older listen to podcasts on a monthly basis.

So, now does that means you should grab the nearest microphone and start a podcast? No…

Instead, go on other people’s podcasts as a guest. This will give you a brief idea as to how to go about your website podcast.

7. Technique – Create “ Predictably Viral” Content

Is there a formula to make your content go viral?

No…

If there were, everyone would have used it.

The four things you can do to make your content go viral are-

 

#1-Viral Content Tends To Contain Lots of Visuals

#2-Viral Content Tends To Have A High Utility

#3-Long-Form Content Tends To Go Viral More Often Than Short Blog Posts And Articles.

#4- Viral Content Need A “Push” To Get Going

 

8. Technique – Post on Social Media at Strategic Times

Best Time to Post on Instagram

The best time to post on the Instagram app is during lunch (11 a.m. to 1 p.m.) and for the evening after work time(7 p.m. to 9 p.m.). Most Instagram users tend to login via mobile because they tend to avoid browsing during work hours.

 

 Best Time to Post on Facebook app

The best time to post on Facebook is during the week is between 1 p.m. and 4 p.m. during work hours and that’s likely because many Facebook users browse on their laptops and check it during the downtime of their work hours. Although the best time to post on Facebook on a Sunday is at 3 p.m.

 Best Time to Post on Twitter

The best time to tweet is during the lunch hour of 12 p.m. to 1 p.m. However, scheduling posts just before lunch work well too because this is the time where people are ready to have their time off from work.

9. Technique – Increase Your Website Traffic From The Forums

Forums aren’t as popular these days the way they used to be earlier, but these sites have hundreds of thousands of active users who come back every day to check what’s new on your website.

Forums help you to drive more traffic to every post.

To find the forums, you can search on Google for “Your Niche” + “Forum”:

Once you find a forum that is perfect for your niche, sign up and start making some posts that add value to your content.

The rule with the forums is very simplistic in nature:

If you try to increase your website traffic a lot by promotion, you will end up getting banned.

If you want to promote the website, you first need to build up some respect and goodwill in the community. Sharing the link to your blog posts on the initial days is the best way.

To share the links in a forum, write a summary of your article and then link out to it with text like “Read the full article here.”

10. Technique – Use The Secret Weapon Of Pro Bloggers

There is a tool that is not much talked about but is very useful for the bloggers to increase your website traffic. It’s the secret weapon pro bloggers use to increase our blogs from zero visitors to thousands.

It’s called the Blogger Outreach tool.

Although it sounds like a complicated tool, it’s a very simple technique of reaching out to other bloggers in your industry and asking them for a share.

Bloggers who have a large audience base requires great content that they can share with their followers on the social media platform. It develops trust with their audience and keeps them interested and involved in your website.

Now, bloggers in your industry won’t share all your articles, so if you want other bloggers in your industry to share your articles around, you need to write awesome content and develop relationships.

11. Technique – Research The Keywords Well

Before you finalize your blog post, take some time to find relevant keywords for your website. It is an easy way to find out what people are looking for and accordingly, you can alter your content to match the requirements of readers.

If you’re using the right keywords for your website, you have a better chance of driving conversions and as well as higher rankings. To research the keywords, you can use SEO tools like Moz Keyword Explorer, Google Keyword Planner, or Google Keyword Planner.

All you have to do is to enter your focus keyword and after that, all these tools and techniques will fetch all relevant keyword combinations for you. You can also look for the search volumes for the keywords that you enter.

12. Technique- Write RankBrain-Friendly Content

To enhance the search results, Google uses an algorithm known as the Rank Brain which tries to understand search query like a human. It breaks down your query into word vectors and helps it fetch more relevant and useful results.

The unique thing about Rank Brain is that it doesn’t just focus on your current query. Based on what you search for the first time, your results may be changed or will be varied for the second query.

To improve the search rankings of your website, you need to optimize your content for the RankBrain SEO. Using medium-tail keywords and focusing on the satisfying user intent or want to get better click-throughs is crucial for getting success with RankBrain SEO techniques.

 

13. Technique- Use the Bucket Brigade Copywriting Technique

When users visit your website, there are two possible scenarios. Either they may continue reading your articles or second, they might leave your website right away. The second scenario is a big issue that can negatively impact your search rankings.

If you want your website rankings to improve, you need to make sure that visitors spend more time on your website. A simple way of doing this is to write more compelling articles that can hook your readers by using one of the oldest techniques of the trade. Bucket brigade is a copywriting tool that can persuade your readers to stay involved in your page.

When you are writing an article, you want the flow of your writing structure to be smooth. In an ideal scenario, each sentence should lead up to the next sentence. Similarly, each paragraph should introduce the readers to the line of thought in the next paragraph.

Bucket Brigade is a simple technique that works as a connector between two sentences or even the paragraphs. It is a smart technique to captivate your reader’s attention and guide them through different transitions in your articles.

 

Now,  exactly how can one use Bucket Brigades in the articles? Here’s are phrases that are commonly used as Bucket Brigades-

• Know what the best part is?
• Here is the deal:
• That’s not all.

 

14. Technique- Use Heading Tags To Increase Your Website Traffic

The website content needs to be in small paragraphs and must be broken into various sections for easy reading.

With the support of the heading tags, most people can quickly read if data is presented in the kind of brief parts of the content.

15.Technique-Write Keyword-Rich Contents No Matter What

SEO ( Search Engine Optimization )  is the key for building a profitable blog. Without search engine traffic, your blog won’t last for a long period of time. To make your prospects buying and to generate more leads, it’s necessary to bring organic traffic to your website.

Luckily enough, the WordPress users have a great edge with SEO because there are so many great SEO plugins available, and most of them are free of cost.

Conclusion

That’s all folks!!! Try these advanced techniques and see if you can finally break away from having to rely on your website traffic coming from search engines alone.

Did you just open a restaurant and are finding ways to promote it on a social media platform? Don’t worry this article will help you in finding easy ways to spread and promote your business on a social media platform like Facebook.

Whether you are a small coffee shop or a full-fledged restaurant serving diverse cuisines, Facebook marketing will help you attract new customers and engage your already build customer base. Facebook marketing may seem difficult for the people who have no experience in the past but it’s an easy solution to help you get the word out and fill seats with paying customers.

Facebook marketing makes sense for the budding restaurateurs because currently. Facebook has over 2 billion users and it’s where your customers are. Facebook marketing for restaurants is done to reach the customers in the area where your restaurant is located.

As Facebook is a platform where we connect with our friends and even strangers, 88 % of people trust what friends and strangers say on Facebook about business. 70% of purchases at the business can be traced back to social media.

When people share what they had for lunch or dinner or, where they went for their get together, birthday parties etc. these mentions matter a lot for your business. Food and drinks are a major part of any person’s celebrations like anniversary, birthdays, dates and holidays. Over 200 million Facebook posts are tagged as #food and 23 million people share pictures of their meals out. Many of them include specific brand mentions, which is a way of promoting the business organically through the customers themselves.

It sounds like your current customers are doing all the work for you, but if you are not going to be digitally present on such social media platforms then it’s hard for you to tap this enthusiasm.

 

Facebook marketing enables your restaurants business to make most out of these engagements. Turn mentions into more sales, more visits and even more word of mouth chatter. Get people sharing pictures of your speciality pasta bowls, sushi, salads, pizza or pastries.

 

Now let’s see how all this is done in easy ways

1) Engaging With Followers On Facebook

 Social media marketing is the way to engage with customers and future prospects alike on Facebook because you are driving your traffic on social media platform, you don’t have to pay with every click like you with an advertisement.

Your business profile is your home base on Facebook and its where people will get to learn about you. The more will be the engagement, the more people will be attracted towards your profile and your business physical location.

This is how to set up a strong base to start building a social media presence for marketing your restaurants.

 After that, the next step is to start completing your business profile by ensuring that you post several high-quality pictures of the interiors of your restaurants, the signature dishes and drinks that you are serving. Show the food in the best lighting because it will catch people’s eye. For the people who have not yet visited your restaurants, it will make a good impact and will leave a good impression and as we know the first impression is the last impression, it will stay in the viewer’s head for a long period of time.

 You can also write catchy descriptions and titles for every category of foods and drinks that you’re serving. If you have been awarded or rated as one of the best in your field then make sure that it is mentioned in your business profile and eye catchy.

 

Mention your email, website link, business contacts on your business profile so that people can easily visit and like your page. You can also mention your restaurants address so that people can navigate and reach your place easily.

 

2) Build Your Initial Following

 Here what you need to know to do it in an effective manner.

 >Focus more getting followers organically. In order to make a Facebook presence to grow, you need people who actually like your restaurant. Buying followers don’t work in the long run because those are not going to visit your restaurants and it won’t help you in getting a real benefit from your followers.

>Be active on your page. Start posting regular content.

 

3) Set Up Your Facebook Menu

 By using the menu tab plugin for Facebook to easily get orders online. Show your menu to people and get orders straight from Facebook, but make sure you have the management staff that can handle keep the tracks of all the online orders. It’s a different task from having a customer physically present in your restaurant counter. That’s true especially if it’s for a later pickup time.

4) Get Facebook Reviews 

In order to analyze what dishes and drinks people like in your restaurant, you need to get a response from customers. On a platform like Facebook, you can get reviews from your customers that will help provide better quality and services to them. Reviews in a business profile provide a social proof that everyone can see how much others like your food and service. These reviews and star ratings will also appear in the search results of Google, making it visible for the people who are looking for a restaurant of a specific category.

 Go to the settings on your Facebook page for allowing people to write reviews on your timeline. As reviews start coming in, respond to them in a professional manner. If the review is great then thank them for being a customer. But if it’s not good, be humble and consider your response carefully. Don’t lash out because you can end up losing more customers.

 

5) Try Live Streaming

 Going live on your Facebook page for showing viewers your test kitchen is an interesting way of engaging people in your business.

 

On a special day like Valentine’s Day or Christmas, you can do a live stream in order to show people how dedicated your staff is in making special dishes to serve the customers. You can show them how much effort it takes to make sure that you serve your customers in the best possible way. Including a teaser in the video description also helps the viewers to get a brief of what the video is all about.

 

6) Combine Images And Graphs

 Many restaurants like to add graphical elements to images of their food and drinks. It can be a scene from a movie or a cartoon, which add hints to a story so that people can relate to it. It is a very creative idea where you can play with images and colours in order to make your Facebook page look attractive and interesting.

 You can add a graphic designer in your team or you can also make decent graphics on your own by easy to use software like Canva or Piktochart.

 You can guide your diners through these graphics when you have a menu, which serves a different variety of same product, for example – diners like their coffee in different ways, possibly because customers tend to ask and wait for the staff to explain coffee combinations. So when diners know the difference between a piccolo and a macchiato, they know what to expect from their drink.

 

7) Tap On Pop Culture

 Holding contests for movie tickets or match tickets will help the business to engage more customers as people who are movie buff or cricket fan, they will also visit your restaurants and will experience your service. This collaboration makes sense giving your restaurant a status of being associated with famous brands and organizations.

8) Take A Poll

 Taking a poll is not a complicated process. Just choose a topic that will interest your customers or viewers- food. You can use the Facebook poll feature and post a question. You can ask your customers which variety they like the most in a specific category of food. Like a good social media poster, you should join the conversation. It would be great if you use both text and image to display the choices that people made during the poll. It will give you an idea as to how many people got engaged and what is there choice and preferences.

9) Sharing A Promo Code.

 Trying promo codes for each campaign you run via Facebook which will not only enable you to drive sales but it will also give an idea of how effective your social media efforts are.

Talk with your customer service teams and sales team too, to discuss other promotional techniques and ideas, like loyalty programmes, cash discounts etc. Run all these offers on your Facebook Page so that people are always updated and are engaged.

 

 

10) Mention Your Business Partners

 You can try teaming up with businesses that complement your restaurant. They can be ingredient suppliers, or event organizers or kitchen appliance makers. Tagging your partner’s pages build goodwill with your partners and also it increases the restaurant.

 

 

11) Facebook Fridays Events

 Send an invitation to your exclusive group of Facebook fans to meet up at your restaurants at a specific time on Friday evening, and to make it a fun gathering to attend, you can offer drinks, foods, sneak peeks at new menu drawings and items.

 

 

12) Showcase Your Employees

 People on social media are observing, they like to see what’s going on behind the scenes at your restaurant which makes them feel special and the part of the in-crowd. Post photos of your employees hard at work, or use your tablet or smartphone to create humorous, interesting videos with employee dialogue.

 

 

13) Promote Your Page With Facebook Advertisements

 Facebook has a highly effective and intuitive ad manager that can help your restaurants reach massive amounts of potential guests. You don’t require a high budget to achieve success, even a couple hundred rupees is enough to reach a good sized local audience.

 

14) Booking Widgets

 Booking widgets will provide your restaurants with an easy solution for receiving online reservations, by using a unique link across your social media you’ll be able to tap on the potential full booking of your restaurant. Features like SMS reminders will help to reduce over bookings and no-shows.

15) Share content from Instagram

If Facebook isn’t your thing, then you can share your posts and videos directly from Instagram on Facebook. This creates a steady stream of content on Facebook based off of your other social media platforms, which will enable the users of both Instagram and Facebook to view your content.

 

  

These are the simple yet effective ways through which you can use your social media handle for promoting your business and attracting new customers and engaging your current customers. Its the best way you can make use of your social media platform almost for free to have a wider impact of your business on your followers that will become your future customers.

Having the largest platform of online audiences it is no secret that Facebook has become a favourite advertising platform among advertisers and marketers.

You cannot simply deny Facebook ad platform, they’re easy to use, targets a vast audience and are profitable.

In June 2015, much to advertisers delight, a new ad type was announced – Facebook Lead Ads.

It takes Facebook ads a step further, while initially looking like a conventional ad it comes with a pre-filled form of information the users have shared on Facebook, as a result allowing businesses to directly obtain high-quality and specific information of their prospects.

Basically, Facebook lead ads are an ad format that lets your potential customers sign up for what you’re offering without leaving  Facebook. If they click on your ad, they simply tap on a pop-up form prefilled with the data you want (and that they share with Facebook) and you’ll get those contact info to follow up with them.

Let us now find out about Facebook lead ads in a more detailed way and why it is so exciting for marketers and advertisers.

What is a Facebook Lead Ad?

Facebook rolled out lead ads to overcome people’s perception towards filling out forms as they’ve said so in their announcement news article.

Facebook offers a wide range of ad types and you may choose with according to your business and its goals.

Lead generation ads are useful if your goal is to prompt users to apply for something, sign up for a promotion or a course, get more information, subscribe to newsletters or download something etc.

The best part of a Facebook Lead Ad is that you do not need a landing page for your ad.

In a traditional lead generation conversion path, users are directed to a landing page to fill out a form. In order to collect their lead information, they’re needed to leave Facebook altogether to go to other website’s landing page.

This is useful in finding high-quality leads because these people are willing to make the extra effort of filling out a form to obtain your content.

Facebook Lead Ads, however, instead of sending your prospects to a landing page allow your potential customers to fill out a form and access your offers/requests without leaving the Facebook page.

This feature solves the problem of a longer click-through path for the users and you can gain the lead information on the Facebook platform itself. By auto-filling a form with user details Facebook Lead Ads creates a seamless experience for users, thus getting a better form of conversion rates.

How Do Facebook Lead Ads Work?

Facebook Lead Ads work similarly as other Facebook ad types. The advertiser sets up an ad through Facebook’s Ad Manager or Power Editor and customizes it according to his needs, business objectives and customer preferences.

Facebook lead generation ads deliver email addresses directly to your database. Unlike other ad types, lead ads include a contact form for people to fill out if they’re interested in your product or service.

Facebook then uses the information provided by the marketer to display these ads on the news feeds of your potential customers.

Lead ads contain two elements: the ad and the lead form, which is hosted by Facebook or Instagram.

On the lead ad’s contact form, you can request an email address and other contact information from your prospects. When you create the form, you can choose from a variety of questions or create your own custom questions.

Subsequently, if leads are captured, Facebook lets you download them manually or you can connect to a CRM.

How to Set Up Facebook Lead Ads

Now, are you ready to set up your lead ad? First things first, ensure your operations and legal business departments that Facebook Lead Ads fall in line with your company’s policies, review any form fields your company plans to ask and confirm that your intent falls in lines with Facebook’s lead ads policies.

Although it may seem daunting to set up compared to a traditional ad but are actually simple once you know how they work.

Once you are ready, make sure that you also have:

• Access to your business’ Facebook page.
• The URL to your business’ privacy policy.
• An image for your ad.

Setup

1. Head off to Power Editor and click “Download to Power Editor” at the top of the page. Select your ad account and hit “Download”.
2.  If you’re using the Ads Manager, Click “Create Ad” on the top right. If you’re using the power editor, Click “Create Campaign” on the top left.
3. Next, choose the “Lead Generation” as the objective of your campaign.
4. Set the details of your account (Country, Timezone, Ad Unit Currency). 
5. In the Page section, choose your business page that you’d like to use to create lead ads. Click View Terms. Review the Lead Ad Terms of Service and select ‘’I Agree to Terms and Conditions’’.
6. Set your audience, placements and budget and schedule. Customize your target by location, age, gender, language, and hundreds of other target settings. The ticker on the right will show you the total size of the audience you’re trying to reach. However, you cannot target lead ads to people under the age of 18. 
7. Choose whether you want an automatic placement of your ad or if you’d like to customize the placement based on your own preferences.
8. Customize the budget for the ad. Determine with your team how much budget you’re willing to spend for one ad. Choose a budget that seems reasonable based on prior research. Next, schedule a start and end date for your ad. You may customise schedule further by selecting Delivery Type in Advanced Options, which has two options: Standard and Accelerated. “Standard” means that your ads are spaced throughout the day to spend your budget evenly. “Accelerated“, on the other hand, will deliver your ads as quickly as possible. This setting is used for time-sensitive promotions or if you need to quickly reach your audience. 
9. Now comes the fun part – designing your ad. Facebook offers various layouts and ad designs options. Play around with different creative options before choosing the one which works best for you. 
10. Create your lead form. First, customize the headline, text, and CTA (Call To Action) for the ad display page. Be specific so the user knows what they will get by clicking on the CTA of your ad. 
11. Next, choose which information you want to collect from your leads on the “questions” tab. You can also customise your questions. Under Custom question (optional) click + Add Custom Question. You can ask up to 15 custom questions. 
12.  Click Privacy Policy. Add link text and a link URL to your Privacy Policy. You may also add additional disclaimers to your instant form just tick the box next to Add custom disclaimer. There’s no character limit for the disclaimer.
13.  Eventually, customize your Thank You screen. Add a compelling custom screen to keep your leads engaged after submitting their form. 
14. Click form preview to ensure the form looks like it should. Always double check and proofread your work. 
15. Click finish to complete your form. Although it is optional, you can also “select a CRM” to collect submission information in the Leads Setup section.  
16. Alternatively, you can click Save if you may want to make changes later or haven’t finished completing your form.
17.  The final step is to click the “Place Order” button.

Benefits of Facebook Lead Ads

Furthermore, lead ads can be beneficial to both prospects and users. It helps you in jumping over some fundamental hurdles in lead generation. Facebook Lead Ads help in:

1. Super simple to set up and easily understood by the users.
2. The user data is taken directly from Facebook which provides accurate details.
3. Improving the quality of lead generation.
4. Acquiring the right leads with Facebook’s target options.
5. Retargeting prospects who have engaged previously with your lead ads or website.
6. Connecting CRM helps you in downloading leads faster and take real-time actions on new leads.

Disadvantages of Facebook Lead Ads

1. Result in a lot of poor quality leads.
2. Cannot be optimized for anything other than leads.
3. You have to duplicate and redo the form if you need to make any changes.
4. Will need a third-party app to download leads unless downloaded manually.

Conclusion

So there you go! That was almost everything about Facebook Lead Ads you needed to know to get started with and how to set them up, how they work, its benefits and running lead generation.

If you have any extra inputs that you think I missed out on, let me know!

 

Facebook Marketing Strategies In 2019

Facebook is the largest and the most known social media platform worldwide.

It has 2.27 billion monthly active users which is a 10% increase year over year and 1.49 billion users who log in to Facebook on a daily basis which is a 9% increase year over year as per the Facebook statistics report of September 2018.

All the Facebook statistics and demographics reports show the number of audiences ever increasing which only confirms that Facebook is here to stay even in 2019 and all the years to come.

Reigning over all the other social media sites with such a large and active user base only a foolish marketer will not opt Facebook in their marketing strategies.

It is important to adopt a unique plan for Facebook marketing strategy in 2019 because of the number of potential customers growing and to look out for counterpart businesses and enterprises because whether it is a small scale biz or a big corporation Facebook is the most powerful marketing tool for either, which makes it difficult in finding your spot in that space, therefore, your strategy must be clever and impressive.

So, here is the list of tips and tricks which will help you to get started and/or generate the best out of your Facebook marketing strategies in the year 2019.

1. Business Page

It becomes impossible for any business to ignore the fact they really need to have a Facebook Business Page which will certainly make it easier for users to discover and interact with your brand online.

Facebook business pages are similar to personal profile but are specifically made for businesses, organizations and public figures, they are free and easy to set-up.

Your profile picture and cover picture must also be chosen wisely, if you are a brand then your profile picture has to be your logo.

For your cover photo, you could use something artsy or whatever catches the eye of the visitor and matches the aesthetics of your page. You can also put up posters regarding sales, promotions, new brand lines or seasonal content. Make sure it is engaging and eye-catching.

There is also an ‘’About’’ section on your page, it is useful in telling the visitors what are you and what your brand does. Make sure to put the required information there and the tone is friendly and casual.

Ultimately you need to consider what your targeted audience wants to see and share links, photos, videos, and anything your audience would enjoy as long as it is connected with your business.

2. Set Goals

The crucial step before planning out any marketing strategy is to define your goals towards the company, employees and the entire organization. Goal setting prior to marketing is proven to keep you motivated and achieve desired results for the company.

Peter F. Drucker the founder of the modern business corporation came up with the criteria which have been a successful framework in goal-setting for a very long time by making your goals clear and attainable usually known as, S.M.A.R.T.

Let us take an example of goal-setting for Facebook marketing strategies in 2019 in the framework of SMART:

• Specific: Define Who? What? Why? Whether it is targeting a specific audience or a niche for driving traffic towards your website and increasing the quality of sales and adding value to the organization for a smarter growth and efficient working environment.

• Measurable: Set parameters to measure your goals and when will you be able to tell you’ve achieved them.
• Achievable: Another word for this would be, ‘’realistic’’. Try to accomplish what you and your team can achieve with the given opportunities and skills.
• Relevant: In social media marketing, the relevancy of a goal has the potential to impact your objectives, vision, and values.
• Time-bound: Your goals need to have a specific finish time attached to them for it to be profitable.

 

3. Target Audience

On Facebook, there are billions of people scrolling through their newsfeeds every day and it’s important for you to choose the specific audience you need for your website.

You have to dedicate your time and resources in analyzing Facebook demographics then segment it to narrow your audience and then creating highly specific ads for the targeted audience.

Once you’ve ‘’niched down’’ your audience it’s time to understand and create accurate ‘’buyers persona’’ to reach out to the people who will be most likely interested in your products or services.

 

4.Utilize Facebook Ads

Facebook ads are an effective and inexpensive marketing method. Facebook offers their own targeted advertising platform.

Its advertising features include:

• Able to set a budget for ads
• Ad testing, which helps you in determining the effectiveness of an ad based on customer responses and feedbacks.
• Demographic targeting, the most interesting demographic targeting feature available on Facebook is ensuring that the people who see your ad can afford the products or services you’re selling.
• Behavior targeting, it basically means reaching people based on their past purchase behavior, purchase intent, device usage, travel preferences, and other behavioral characteristics.
• Interest targeting, this feature allows you to reach your target audience based on the things they’re interested in like their hobbies, the pages they have liked, or a host of other things.
• Built-in measurement tools to check ad performances.

 

Users are also able to ‘’hide ad’’ if they do not want to see a certain advertisement, using Facebook ads to increase ‘’likes’’ is very beneficial as it makes the user who liked your page/ad, your follower and all the content you post from there on appears on their newsfeed and sometimes on their friend’s feeds as well.

This results in more users and visitors on your page, interacting with your brand and services which may eventually become potential customers in the future.

5. Go Live

You do not need to make high-quality, time-consuming attractive videos to market your products. With the live streaming option, it has become easier and efficient for video marketing.

Research shows Facebook Live content generates three times more engagement and Facebook users watch 100 million hours of video every day.

All you need is a smartphone, and a normal functioning camera, and who doesn’t have it?

You can schedule live video sneak peeks to your new product launches, office events or to make announcements. Go Live, engage and connect with your audience within the moment.

 

6. Schedule Facebook Contests

Ever since Facebook changed its rule regarding hosting contests without the use of any third party apps businesses have been abuzz in running them to grow their fan base and building an audience.

This has been a hit with the fans and consumers as well, because who doesn’t like winning free gifts?

The best thing about Facebook contests is that they aren’t complicated, people only have to follow specific contest rules which differ from the type of contests.

To name a few contest types:

• Like and Comment to Win
• Caption Contests
• Q&A Contest
• Submitting Photos of a specific category

7. Collaborate with Social Media Influencers

Influencer marketing can really boost your engagement if you know how to do it right

You have to find influencers who are already in your space and want to work with you after you both have agreed on the compensation because honestly, no one would be willing to market your products and give your brand exposure without having their pockets filled a little for all the work they will put in.

There are two ways of finding influencers on Facebook; manual or using influencer identification tools.

The manual search is labor intensive and time-consuming and wouldn’t work effectively if you do not yet have a highly-engaging audience.

The alternative approach is to use identification tools which basically are search databases for bloggers and social media influencers.

8. Choosing Your Content

Facebook has a lot of varied options for your brand’s content strategy to choose and create content with, like, Facebook Stories, Facebook live, status, links, blog posts, images videos posts etc.

The thing you must always remember is quality>quantity. Make each post count.

Your consumers will not care about your regular posts on their feeds if they aren’t what they expect from you.

According to the Sprout Social Q3 2016 Index, 57.5% of social media users said posting too many promotions was the most annoying action from brands.

Use the Facebook Audience Insights analytical tool, highlight your values, identify what your audience likes the most and plan content accordingly that is unique to your business space.

 

Conclusion:

• Despite the changes in Facebook’s algorithm it still will be the largest and strongest social media marketing tool, even in 2019.
• Create Facebook marketing goals which directly affects your needs and business goals.
• Never forget to study your Facebook audience demographics and insights.
• Know your target audiences and your ads will appear where and when you want them to.
• Organize and schedule content keeping your users in mind, make sure what you post matters.
• Keep up with the current marketing trends.
• Build brand loyalty, engage with your fans and grow a strong fan-based community.
• Always keep a track of your Facebook Marketing strategy to identify what worked and what didn’t.

Having trouble deciding on a digital marketing company?

It is understandable that you are having second thoughts. This is because choosing a digital marketing company is a one-time decision you make.

You have to be 100% sure that the digital marketing company you’re hiring is capable to provide you with exactly all the digital marketing services you need.

This has been an established fact that for any business to thrive successfully it is an absolute must to have a flawless digital marketing strategy. If you wish to maintain the status of your company, you have to globally advertise it on the Internet using digital marketing strategies.

It is advisable to start your digital marketing campaign right after establishing the company and don’t wait for the things to go south. It is because A perfect digital marketing campaign not only grows your business and side by side stands as a guardian angel.

You need to be very cautious before considering a digital marketing company as this giant leap of faith will decide the future of your company. Just keep in mind that waiting too long before deciding will only make things worse so below are a few key factors that you need to look before deciding on a digital marketing company.

Things to consider while choosing a digital marketing company

Industry experience

It’s pretty obvious that experience is only gained with hard work, skill, persistence, and dedication.

You’ll have an upper hand against your competitors if you go for a digital marketing company that has experience in your industry. The reason for doing so is that the digital marketing company has been successful with similar objectives before and so it will be a helping hand for both the parties.

Another advantage you might get by preferring an experienced digital marketing company is that all the necessary tools are already available to them.

An experienced digital marketing company has already established a huge network and they can work with much ease.

There is a probability that going for experienced digital marketing solutions might get a little more on your budget but you can not deny that it is time-consuming.

Companies’ Strenght

Well, there a lot of pros and cons in both small and large size digital marketing company.

For a company with less number of employees, you have more direct access to the most experienced assets.

These companies usually follow the road less traveled which sometimes can prove lucrative in a lot of aspects.

While in the case of large companies offers you an assurance of a positive successful digital marketing campaign. This is because the work process of such companies are much through as well as

Another bright side of consulting large companies is that your business with witness a much larger exposure on the internet.

Previous Customer’s Feedback

Like the Saying _ ” A man is known by the company he keeps”. Similarly, you can judge the digital marketing company by its previous customers, clients for which they have worked earlier.

Nobody can provide you with a much clear perspective than their previous customers. From here you can easily pick up all the pros and cons, and get a very clear idea on the whole digital marketing strategy that is about to be applied.

You can easily pick up the previous clients list on their website, as of today every company keeps a social proof to brag about. You can arrange a meeting or just call and confirm the amount of satisfaction they have received from their works.

You can even go further asking them about a better alternative in case of dissatisfaction as you can easily come to know about who can also serve you even better.

Do they outsource?

While deciding on a digital marketing agency considering the factor of outsourcing is a great idea.

If  you are planning on an accessible and cost-effective point of view then outsourcing the work to skilled professionals is a considerable option

In this way, the probability of compromise in quality for the hiring staffs is reduced to a minimum.

It almost becomes impossible for a digital marketing company to maintain a freelance relationship and ensure a constant level of digital marketing services to their clients.

Plan your budget

The Digital Marketing strategy is going to decide the future of your company.

Just consider is a big future investment. So decide on a budget that you are comfortable with and give a little less estimate to the company as with time new needs develop.

The initial cost might look challenging but you do not realize if you fail to opt for digital marketing services earlier then you’ll have to invest even more.

To analyze the estimated budget you can get in touch with to peers, friend or any individual from a similar industry who have already done it before.

This is the best and foolproof way of getting a perfect estimation of how much to invest in your digital marketing campaign.

Project tracking and reporting

Every digital marketing company has its own way of functioning but it is totally up to you to choose the one that suits you the best.

There is no doubt in the fact that digital marketing is a long time investment and the results could never be seen from day one.

You need to know that a lot of companies just promises the work but since there is no way to ensure they make a fool of their employers.

Well, don’t worry because if you are prepared beforehand then nobody could take advantage of you.

Just keep this in mind that before signing the contract make demands that there will be regular progress check and the digital marketing company will provide a weekly report of the work done.

Browse their website for information

It is not possible to compile all the information regarding a digital marketing company with people’s views and opinions.

So, you must try an easy way, that is by looking at the digital footprint through the website of the digital marketing company.

There are a bunch of things that you might have missed or overlooked but now you can have it all at one place. You will discover all the necessary information based on their location, social media profiles, testimonials, services provided, current staffs, past projects, awards, working hours and much more.

Don’t forget to check out their clients, the ones they are working for right now and the ones they have worked before.

In case you do not find the website and its content appealing enough then don’t take a risk. This is because Digital Marketing is a long time investment and your huge leap of faith will make you fall even worse.

Conclusion

Opting for digital marketing strategies to give your business a headstart will always prove to be a step in the right direction. Your one-time investment in digital marketing will pay you for a lifetime as it goes along with your business requirement making your life easy.

The pressure for you to decide on a perfect digital marketing company is enormous.

However, to find a digital marketing company that is a perfect match for your business requirement can take a lot of time and effort.

You need not hesitate. Just go through the list of all the above things to consider while choosing a digital marketing company and you will definitely find the best suit for business future.

 

Digital Marketing

Promoting or handling your business by using digital trends such as websites or the internet is termed as digital marketing.

Digital Marketing Trends

Various strategies are used to make your digital marketing website efficient and productive. These strategies change the whole complexion of your digital marketing by providing you enhanced tools to stay firm among other competitors. They are termed as digital marketing trends.

Some of the latest and most efficient Digital marketing trends in 2019 are mentioned below:

• Digital transformation

We are living in an age where gadgets work more than humans. The traditional times are gone when we used to wait for days in order to complete a task. Digitalization has spread all around the world and

To keep up with the fast-paced world we must start using digital technologies for the purpose of marketing business. This digital marketing trend is a strong tool that changes a business model by providing increased revenue and value-producing opportunities.

The digital transformation of your business includes giving your business online exposure by putting it up on the internet. This will provide your business with a much greater audience and this is a significant digital marketing trend in 2019.

• The growth in mobile and smartphone usage

The invention of mobile phones and smartphones has brought an evolution in the digital marketing trends. Mobile phones are an integral part of every individual on this planet.

Mobile phones are like an organ in our body that can not be separated so the use of mobile and mobile phones is a very successful digital marketing trend in 2019.

Start using the biggest digital marketing tools that are smartphones and your first step is building a mobile supported website for your business.

Integrate a few social platforms along the websites that may enable you to share the contents and update to any individuals required. It is pretty easy and convenient to use and you can easily control your digital marketing business while sitting in comfort on your couch

If you just start sending promotional messages along with the daily social message you will definitely receive a boost in your digital marketing organization.

• Introduction of Chatbots

Would you believe that Facebook has over 33,000 active chatbots?

Remember the side tools on your computer that says how may I help you? These are referred to as chatbots and by using these as a digital marketing trend can help the customers to easily resolve any type of roadblocks that occurs.

These chatbots increase customer’s engagement and interaction by providing them with the desired help even offline. The only problem is installing the chatbots with the correct information and data, Once done you are good to go on a downhill ride.

• Machine learning and marketing automation

Using machine learning as an automated digital marketing tool can provide your business with ease. This digital marketing trend can automate the tasks according to the previous patterns of events that have been occurred in the past.

These digital marketing trends automatically aim at providing the best customer service and can also perform actions like automatically posting on the social media networks.

Digital Marketing automation can also generate the automatic email and inquiry messaging to your customers. They also provide assistance in online payments and purchase.

• Integrated social messaging apps

Do you know the increase in Instagram users in the last year? It’s a 150million. Which is emphatic. And apart from Instagram, there are hundreds of other social media platform that are stuffed as a pool of probable customers.

The social media digital marketing trends use these platform to expose your business to a much bigger market. It has an unbelievable range and by using social messaging apps you can connect with almost everyone in the world with just a few clicks.

So, while making your digital marketing website be sure to integrate the social media buttons through which you and customers can convey the message further on the social media platform.

• Customer engagement strategy

How do you make your customers loyal to you? Its simple, all you need is to earn their trust and provide them a hostile platform so that they become comfortable and trust you back enough to buy your product.

So how to do it online as digital marketing trend? No problem.

The best way to interact with the customer is the content. So try to engage your customers by providing them with authentic contents that impress them enough to be ready to do business with you.

Customer engagement strategies are generally made in the initial phases of designing your digital marketing website and it needs to be upgraded on a regular basis as the demands.

• Use of video content

In a research done a couple of years back shows that about 60% of users use the internet to watch videos and all of them accounts for either Youtube, Facebook or Instagram. So why not do something the people want?

Try advertising and promoting your digital marketing website by adding videos and creating social media embedded links of those video clips.

This is a flawless digital marketing trend and it will provide you with indirect customers. They will remember your brand from the video clip and will not hesitate in selecting you over others whenever the need arises.

• SEO and content marketing integration

In today’s digital marketing world the organic content marketing and Search Engine Optimisation is the best tool to receive the traffic.

Content is the heart and soul of any website and by embellishing the content you are not only improving the quality of your website but also enhancing its efficiency in reaching your customers.

So before setting up goals for your digital marketing website, it is essential for you to develop a solid content strategy that fits the overall goals as it is the most significant digital marketing trend.

Conclusion