Business Model Of Byju is basically a success story of an engineer who took an initiative to make the lives of other people easier by introducing a platform that helped them crack competitive exams easily.

With an investment of approximately $144, BYJU’s think and learn has now been declared as the largest funded ed-tech startup in India.

So in this Business Model Of Byju, you will get to know about how Byju Raveendran built such a big empire of an online learning platform and also how he made it successful with all the challenges and struggles in his way.

But before that let’s first read a bit about Byju Raveendran itself.

About Byju Raveendran

Byju Raveendran, from Azhikode, a beachfront town in Kerala, was a designer with a UK-based dispatching organization when he started helping a couple of companions break the passage test to the IIMs utilizing his alternate ways. He aced the test himself, scoring 100 percentile, yet didn’t join any of the IIMs.

Beginning with little gatherings of understudies he graduated to instructing from enormous amphitheatres and arenas, and afterwards by means of VSAT. He propelled Byju’s-The Learning App in 2015.

Byju’s is currently hoping to grow to the US, UK, South Africa and other African and Commonwealth markets. It is now present in the Middle East.

Further in this Business Model Of Byju, I have mentioned the detailed perspective, growth, goals, and revenue model of Byju’s for you to go through them.

Growth of BYJU’s From Day-1

The growth and achievements of Byju’s from day-1 are one of the most essential topics to talk about in this business model of Byju as it will help you realize that “Hard work increases the probability of serendipity”. 

Talking about the growth of Byju I would like to tell you all that the Byju’s app was created in 2011 by the Think and Learn Pvt. Ltd. and in 2012 it entered into both Deloitte Technology Fast 50 India and Deloitte Technology Fast 500 Asia Pacific ratings.

Then in 2015, the learning app of Byju’s was launched and in 2016 Byju’s was awarded as the “Best Self Improvement App” by Google Play India rating.

Further, in 2017 it launched a BYJU’s Maths App for small kids and a Parents connect app where parents can track the progress of their children in their course along with this Byju’s also became a business case at Harvard Business School.

Moving on to the next achievement Byju’s completed 15 million total users from which 900,000 were paid users and now in 2019, it became the world’s most valuable ed-tech company of all times.

This is how Byju’s grew itself into the best ed-tech company, and with this, we move forward to our next topic of the Business Model Of Byju which tells you about the thoughts of Byju Raveendran and the goals he had to accomplish regarding the Byju’s app.

Vision and Goals Of Byju Raveendran

Byju Raveendran had a very clear vision regarding the goals of the Business model of Byju and he certainly worked a lot to achieve those goals successfully.

So, the primary goal of BYJU’s was to remove the gap flaws of the Indian Education System and to teach the students in such a way that they fall in love with whatever they study.

Unlike normal teachers and schools, Byju’s delivers it’s study material to the students in different ways such as quizzes, exercises, and emphasises more on delivering practical knowledge than just theoretical knowledge.

Byju’s is an unbiased platform that aims to educate everyone instead of focusing only on the students who are interested and motivated to study they also focus on the demotivated students equally.

The company aims to create a situation where the students themselves take the initiative of learning things on their own instead of being spoon-fed just to gain good scores.

The Business Model of Byju aims at clearing the basic concepts of the students so they could understand everything they study as this will help them retain that knowledge for a longer period of time.

Struggles and Challenges

The Business Model Of Byju is incomplete if we do not talk about the challenges, struggles, and difficulties Byju Raveendran faced before making Byju’s a successful online studying platform.

Byju’s didn’t start it’s journey with all the success in it’s hands, there were huge difficulties when they were propelling the item in 2015, on the grounds that the computerized framework was all the while coming to fruition. Today, it is far predominant.

Plenty of variables were against them in 2015. Paid memberships, as an idea for versatile instalments or satellite TV memberships, or gaining from the screen was unfathomable.

There wouldn’t have been a business opportunity for an item like Byju’s at that time. There was no compelling reason to make mindfulness for better learning.

Regardless of whether their learning techniques fluctuate crosswise over business sectors, there is a solid arrangement among guardians and their youngsters when guardians see the advantages for them. That is the thing that guardians will pay for.

What’s more to it??, After all, the children are eager to learn and this is what is helping them to quicken their development which has helped Byju’s grow quicker.

The Revenue Model Of Bjyu’s in Detail

So, now you know that it wasn’t easy enough for Byju’s to grow itself into such a great online studying portal within 8 years it took a lot of mind and hard work. Therefore, our next topic in this Business Model Of Byju is the revenue model of Byju’s.

Do you understand why I told you about the challenges and then came to the revenue model?? No??

Well, I did this because I have seen people running behind money, everyone needs to earn money by making fewer efforts and this is to tell them that nothing in this word can be achieved without working hard for it. So the key to success is hard work and not smart work.

So, now let’s get deeper into the Revenue Model of this Business Model Of BYJU!!!

To see how it makes income, you have to think about it’s plan of action.

BYJU’s pursues a freemium plan of action. For the individuals who don’t know about this term, this model is an estimating methodology which offers an item for nothing with additional cash being charged for using highlights of the item.

On a normal, BYJU’s yearly charge for the k-12 application is Rs 10,000. This application shapes a significant piece of the organization’s income.

Notwithstanding, there are different bundles for disconnected training too. Roughly at least 80000 is charged for a four-subject bundle. The online course is remembered for the disconnected model.

As indicated by BYJU, recordings are the greatest wellspring of their headway. These recordings help them in progressing towards their objective subsequently adding to effective changes.

The recordings are free for the initial 15 days after which the client needs to pay so as to proceed with administrations. The effect of their prosperity is checked by two estimates to be specific drawing in content and the maintenance.

For example, when an understudy invests a significant measure of energy in a specific video, the worth made will cause a parent to decide on the membership.

The subsequent measure happens when the organization can hold their application client quite a long time after a year in this manner prompting a restoration of the membership.

As indicated by BYJU, the mystery behind their prosperity is their solid plan of action which was improved reliably as indicated by the evolving patterns.

The organization apparently uses 20% of its incomes for promoting efforts which give the organization a generous ROI.

This is a decent sum spent on promoting when contrasted with numerous organizations who simply burn through 5% on their attention.

Statistical Byju’s Revenue Growth

BYJU’s has shown significant development to the extent income is concerned. The organization began with a small measure of INR 2 lakhs and it has arrived at 120 crores today.

Income earned by the organization through every one of these years is as per the following:

2012-4 crore

2013-12 crore

2014-20 crore

2015-48 crore

2016-120 crore

2017-2.5x income anticipated

Success Story

The more we are coming closer to the end of this Business Model Of BYJU the more we are able to understand the in-depth perspective and vision of Byju Raveendran. Now since we know all the details let’s revise the Business Model Of Byju’s and read the success story of Byju.

Byju’s – India’s most cherished mentoring application is on a development frenzy and maybe among the uncommon item advancements that have left India as of late.

The ed-tech fire up is presently a piece of India’s lofty unicorn club with $1 billion in assessed worth. Bengaluru-based Byju’s in its runway to changing how understudies adapt as of late gobbled up two of the most punctual organizations in innovation-based training – TutorVista and Edurite.

Given underneath is the sequence of occasions identified with Byju’s adventure of turning into a unicorn.

2008 – Among not very many who split Common Admission Test (CAT) with 100 per cent score all-inclusive and National Math Olympiad champ, Byju Raveendran began BYJU’s CAT classes for CAT preparing.

2009 – Started online video-based instructing for CAT.

2011 – Byju Raveendran enlisted it as an organization called Think and Learn to concentrate on the K-12 fragment.

2012 (October) – Awarded as quickest developing tech organizations in India under Deloitte Technology Fast 50 India.

2013 (September) – He raised $9 million from Aarin Capital in Series A round.

2014 – Launched tablet learning program for focused tests and grades eight to twelfth.

2015(July) – Secured $25 million in Series B round drove by Sequoia Capital

2015 (August) – Introduced Byju’s learning application and in excess of 2,000,000 understudies went ahead of the application in a quarter of a year of dispatch.

2016 (March) – Raised $75 million in Series C round drove by Sequoia Capital and Sofina.

2016 (September) – Secured Series D round of $50 million from Chan Zuckerberg Initiative – the charitable activity of Facebook’s organizer Mark Zuckerberg and spouse Priscilla Chan. Paid endorsers remained at more than 2.5 lac.

2016 (December) – Adds Series E round of $15 million drove by International Finance Corporation in return for a minority stake.

2017(January) – Acquired learning direction stage for understudies Vidyartha for an undisclosed whole to support its customized learning items.

2017(March) – Reached affirmed valuation of $600 million with an extra $30 million in Series F from Verlinvest, a family office situated in Brussels.

2017(May) – Became contextual investigation at Harvard Business School to represent how through innovation Byju’s has been affecting learning among understudies.

2017 (July)– Acquired TutorVista and Edurite from Pearson to speed up its universal development including the US and improve its item contributions Byju’s as of now has in excess of 80 lac understudies on its foundation out of which in excess of 4 lac are paid. Prior in 2017, Pearson had detailed £2.6 billion for the year 2016 and had been hoping to sell all or part of its misfortune making adventures in coaching, test readiness, English-language realizing which included TutorVista and Edurite.

2017(July) – These qualities Byju’s at around $670 million and access to around 2,000 educators associated with TutorVista all-inclusive including US, China, Australia, UK and so forth, aside from instruction content as CDs and DVDs that Edurite works in.

2017 (July) – The organization earned INR 260 crore in incomes last financial year and is going for productivity in current FY18.

2017 (November) – joined entertainer Shah Rukh Khan as its image envoy

2018 (March) – Turned unicorn with a valuation of over $1 billion according to online reports. It was last esteemed near $800 million.

So, this was all about the Revenue Model and Success Story of Byju Raveendran and his Business Model Of BYJU in India now let’s move on to the latest updates about the achievements of BYJU.

Latest Updates

Byju’s is one of only a handful scarcely any huge web organizations in India which have a capital productive plan of action. It’s lean, however high development helped the organization secure a huge $540 million in subsidizing drove by South Africa’s Naspers in December 2018 at a valuation of $3.6 billion.

The organization had disclosed to ET that it had enlisted a benefit in the last quarter of 2017-18 and that it has kept on doing as such inconsequent quarters in the current money related year. It is probably going to close 2018-19 in the green making it one of only a handful hardly any Indian unicorns to ever turn a benefit.

The disconnected mentoring turned online training innovation firm, viewed as among the world’s most significant edutech firms, plans to grow to the US, Australia, the UK and some other local English talking districts.

Conclusion

So, this is all that you need to know about the Business Model Of Byju, this Busines Model is not only a source of knowledge but will also help you in making better strategies for your business in your future.

Making a career in something you love to do is not a very common thing, people are usually never able to do things which they love but the food industry gives us this opportunity to start a small business and make it successful in small period of time.

If you too like the others have the question about how to start a small business in the food industry in your mind then you are the right place. Our topic of discussion is also the same…

Most of the food startups fail due to lack of promotion and marketing  but it is a very obvious fact that if done in the right way marketing and promotions can help your business reach the highest heights within a very small time period, therefore, instead of waiting for the time when you will have lots of money you should start with what you currently have as success doesn’t require money all that it needs is hard work, time, and determination.

So, let’s move further in the topic how to start a small business in the food industry and discuss your scope in the food industry i.e. what type of business you can start in the food industry.

Well, there are a number of things you can do and a number of ideas to make them successful too but not all are cost-effective or attractive enough to make you successful in a smaller period of time, therefore, I have shortlisted some of those businesses that might be profitable an suitable for you like,

1. Bakery
2. Cafe
3. Catering Services
4. Chinese Food Corner
5. Food Delivery Service

So, these are the five small businesses that you can start on an initial level and make lots of profit from them if you advertise them properly in the market.

Marketing is the base and the most essential part of any business strategy no matter whichever industry you are working in, therefore, keep reading further to know all the tips and tricks that will help you in planning your perfect marketing strategy.

Points To Remember While Starting  A Small Business In Food Industry

1. Trust Your Market Research

Before starting with any kind of business never forget to do proper research about that industry, its success doesn’t depend on your choice it rather depends on the scope of the field you are working in.

Once you are done with the market research and have done all the essential research related to the industry you have to work in then you can certainly plan to step into that industry.

But if you are not 100% sure about your research then you must stop and give it a second thought in simple words “if it is not a 100% yes then it’s a no”, therefore, you can either trust your research or can’t trust it, there is nothing in between these two.

2. Prepare A Brilliant Marketing Strategy

Now, if you trust your market research and think that your industry has a lot to offer you then you can start with the second step i.e. creating a marketing strategy.

Your marketing strategy should be the best and it should not involve things that you like or you think will work for your business you should instead plan things according to your buyer’s persona.

Rest below I will be discussing all the marketing strategies that you must follow if you are starting a small business in the food industry, to run that business successfully.

• Use Business Cards And Flyers

Use traditional marketing as well to promote your business as it also holds it’s relevance in some of the other ways in the market.

You can use digital marketing to engage people online via different social media platforms but if you meet someone for the first time in person at the time you can’t ask them to visit your website or your social media account to get in touch with you through those channels!! then what should you do over there??

In such situations, your business card will come to your rescue, therefore, it is necessary for you to carry your business card along with you everywhere.

Flyers nowadays are not effective enough to bring you huge number of customers but I won’t say that it’s totally non-existing, it does hold it’s relevance especially for the food industry if you own a restaurant, or you run a catering and tiffin service then these flyers will help you grab lots of attention.

• Keep The Way Of Packaging Unique

Succeeding in the food business is not all about providing delicious food to your customers the ambience, the dishes, even the packaging methods matters a lot. Everything from hygiene to taste to packaging matters here in this industry, therefore, try to keep your take away packaging system a bit unique from that of your competitors.

• Visit Food Business Fairs

Different food fairs and exhibitions will help you achieve your goals in a better way. A trade fair marketing provides you with such opportunities that your day-to-day marketing strategies might not usually give you.

It will ultimately help you stay updated with the market trends and increases your chances of getting more and more customers. Food Business Fairs gives you the best opportunity to present yourself in front of a huge number of new customers as well as your future partners.

Therefore, visiting different food fairs and exhibitions will ultimately help you in gaining lots of profits.

So, these are the basic marketing strategies that you must keep in mind if you really want to grow your small business into a large empire and want to become a brand like most of the famous restaurants and hotels in India.

3. Use Different Ways To Promote Your Business

Now since you are done with the marketing strategies and plans it’s time to execute them properly, and promotion is the one thing that plays the most important role in helping you execute all your marketing strategies properly. So, without wasting any time let’s directly get into the topic and know the most important ways that will help you promote your food business easily and without spending lots of money.

•  Start A Blogging Website

So the very first tip is that you can start your own blogging website that will help you share your recipes and your business experiences that will help you in connecting more and more people.

A blogging website will help you get some online visibility, adding a blog page and publishing content related to your industry will help you rank on the search engine result page which increases your online presence on the search engines.

This will result in converting strangers to your visitors and then your blogs will turn them from visitors to your customers and this is how you will attract your target audience t come and read your article.

• Tie-up With Online Delivery Companies

Nowadays most of the people are too lazy to go and visit restaurants they rather prefer ordering food online from different online delivery companies like zomato, swiggy, etc.

Therefore, to get more customers you should also register yourself on these online delivery portals. This will help you in increasing your sales rapidly and will also an exposure to the better version of home delivery systems.

• Use Social Media Platforms

This is a basic and most important tip to start your small business in the food industry which you will see everywhere in every article you will read.

Social Media and it’s paid advertisement strategy will always hold it’s relevance in the marketing and promoting strategies of every kind of businesses be it small or big.

Running Facebook and Instagram ads will not only increase your page’s reach and followers but will also help in increasing your customers in real life. How??

You can optimize your ads and run them in the local areas so that people living in your area will get to see about your bakery, restaurant, etc. and there is a possibility of them visiting your place or ordering things from your place if you provide them with the online delivery facility.

But make sure that only ads are not going to help you if you don’t have good content or a minimum number of followers. Therefore, before starting with the ads you must focus on providing your audience with quality content and you must also use hashtags to increase your reach organically.

You can also offer micro-influencers and YouTube bloggers to visit your place and showcase it in their posts and videos on different social media platforms in this way also you will be able to reach more and more people.

Both Ads and organic reach together will bring you to get a huge number of traffic and customers and will make your business famous in a shorter period of time, thus social media alone has the capability of bringing customers equivalent to the number of customers you will get through other modes of promotion.

Conclusion

So, these are the tips that will help you start a small business in the food industry successfully and not only start but will also help you grow your business in the best and fastest way possible. I hope this article helps you motivate and grow yourself as well as your business in a better way.

All The Best!!

Instagram Marketing is one of the trendiest thing prevailing in the Digital World these days and in that case, if your business isn’t on Instagram then, you would be wise to have a valid justification.

Instagram is a piece of our lives now. Furthermore, for some organizations, it’s the fundamental and basic mode of their branding and promotion.

Your strength is one of them. Which means you need an Instagram showcasing procedure, and it should be great especially if you own a restaurant.

Instagram Marketing is a must for Restaurants as almost the whole of the food industry in on Instagram these days and if you are not launching your restaurant online on Instagram then this might be the biggest mistake that you are doing and that will be the biggest cause of your failure in your business.

Therefore, to give you a kick, we have assembled these 6 ultimate tips to get more from Instagram Marketing for Restaurants.

Regardless of whether you’re spic and span or have been utilizing the ‘Gram for a considerable length of time, you’ll discover a great deal of significant data here.

1. Stay On Brand

This tip for Instagram marketing for restaurants goes for both your voice and aesthetic. Stick to a certain tone in all of your posts, and create a page that encloses your brand’s look.

For example, if you operate a bar that is only open at night and also has dance performances. Then your page must have an oppressive look with images that feature dark wood, glasses of whiskey, and photos of the musicians. The captions might be witty, or perhaps they have an informative tone and speak about the science of whiskey and the history of jazz. On the other hand, if you operate a fast-casual spot, your page may feature brightly lit images with short captions.

Consistency is the key, the most important point is that you stay consistent so that, your guests and followers will feel satisfied after witnessing that your restaurant brand continues to offer what they have grown to expect it.

2. Be Found Easily

You must select a very easily readable, understandable, and recognizable Instagram username, and must also use relevant business hashtags in your profile to help yourself in increasing your search results and Instagram reach. Tag posts with hashtags, and be sure to make them relevant to your brand, image, and location so new users can find you easily without struggling much.

3. Combine Instagram with Other Advertising Platforms

Overlap Your Instagram Profile with all of your other social media accounts.

Even if a user doesn’t follow you on Instagram, but there is a possibility that they might be following you on Facebook or Twitter or some other social media platforms, therefore, it is recommended for you to share your photos on all of your networks to increase your views, engagements, and followers.

Take Help Of Instagram Embedded Feature.

You can always add the photos and videos of your Instagram profile to your restaurant website or blog, even if you’re not an HTML code wizard. This user-friendly web embedded feature of Instagram lets you simply copy and paste an Instagram photo’s code to easily place the image on your website or blog.

Of course, keep your customers and buyers persona in mind while combining your social media into your restaurant’s marketing plan.

While fast-casual restaurants tend to attract more hashtag-happy crowds, an upscale dining establishment with an older client base might not be the best venue to print social media handles directly onto the menu.

4. Interact with Followers and Launch Giveaways

Ask for your customer’s opinions.

If you are planning to start something new no matter if it’s a big thing or something like offering a new ice cream flavour, beverage, or dish, it is mandatory for you to ask your customers to help you name it! By enrolling and engaging customers in the process, they’ll feel compelled to continue following you to learn the end result of the contest.

Hold photo challenges.

Encourage customers to share their pictures of the restaurant and add your restaurant tag in those pictures. Ask followers to post an iconic image of the city your restaurant is located in or an image of their meal at your restaurant with your business name tagged in the photo. Offer winners gift cards, a free meal, or a similar reward.

Reward your customers for shares.

Encourage Instagram users with more than 300 followers to post a photo that mentions your restaurant (a hashtag, Foursquare check-in, or similar shoutout) and if they do so then reward them with a free treat or maybe a discount coupon! After all, they just advertised to your restaurant to potential customers for free.

5. Make Your Space and Dishes Insta-Worthy

Not only will you have more quality shots to take, but your guests will be more likely to take photos and share them if your food business has attractive and luscious dishes and interesting eye catchy decor. Consider upping your plate presentation, or install some new decor with some different themes, like plant walls, flowers on the tables, or twinkle lights. The charming decor will create an intriguing backdrop and vibe that guests will want to capture. They will likely tag your business in the photo, especially if they can easily find your Instagram handle. In this way, you are getting free advertising and exposure to your guests’ followers who will become aware of your business and may follow you or visit your page in the near future.

6. Share Videos and Stories

Videos and stories get more preferences these days as they allow you to take your customer interaction one level further. They give you the chance to share your behind-the-scenes action which also adds a personal touch and make your followers feel included and connected to you personally. You can even use the Live and IGTV features of Instagram to show them more detailed and in-depth behind-the-scenes of your restaurants.

Conclusion

So, this was all about the tips of Instagram Marketing for restaurants that you must keep in mind if you are just getting started with your restaurant business and you wish to make huge profit for this business.

If you follow every step mentioned above properly and consistently then the chances are that you will probably succeed in gaining lots of profit along with building your restaurant a great brand in the near future.

So, what are you waiting for go and get yourself started with these tips of Instagram Marketing for Restaurants.

Best Of Luck!!!

Do You Know that 80% of the restaurants fail in their first 5 years!!

Why do you think these restaurants fail in gaining success??

The reason behind this is that almost all the restaurant owners think that this is a passive source of income but, for that, you must know the exact costing of each unit of your product.

This is certainly one of the reasons for failure but yet this is not the main reason, the main reason is something which has brought you here on this page!!

Yes, the main and most deep reason is the failure of the restaurant’s marketing strategies especially the marketing strategies for the most important and trendiest platform of recent times i.e. Instagram.

90% of the restaurants that fail are the ones that don’t do proper marketing. Marketing is a major problem in every industry be it food, fashion, or anything!!

You might have usually seen several restaurants providing best services, maintaining hygiene, and evening providing affordable prices yet they fail to work for a longer time because of poor marketing.

So, this article is all about making much better marketing strategies for restaurants especially focusing on Instagram Marketing strategies to promote your restaurants more and more!!

Marketing Strategies For Restaurants

1. Social Share Marketing

Social Share Marketing is an amazing way of promoting your restaurant through your customers.

In this type of marketing strategy, you ask your customers to click some pictures of the food that they eat in your restaurant and upload them on social media and tag your restaurant in the same post.

In return, you can provide them with some discount offers on their bills to make the deal fair and worth taking.

How Will It Help You:

This marketing strategy will help your restaurant gain more fame, as once a customer eats at your place and they like the dish and post it on their social media accounts then the possibility of their friends visiting your place will certainly increase and along with your sales, your name will increase too.

2. WiFi Marketing

Now comes the second best marketing strategy for your restaurant known as WiFi Marketing which again makes your customers do your publicity.

In this type of marketing, you will have to provide free WiFi to your customers.

In return, you can ask them to click a picture with the free WiFi Zone banner placed in your restaurant and upload it on their social media accounts and also tag your social media page.

As soon as they share the pictures you will give the WiFi password to them for use.

How It Helps You:

It is a tricky marketing strategy for restaurants as it is human nature that we take everything under the free tag no matter if we need it or not and once your customers share their posts and their friends see the picture with the free WiFi banner then it is a possibility that 90% of the post viewers might visit your restaurant through that post.

3. Youtube Marketing

Youtube Marketing, one of the trendiest marketing strategy for restaurants which might even cost you some money but this will bring you name, fame, and revenue for sure.

It mainly focuses on getting promotions done by different YouTubers.

You can contact different Youtube vloggers and food bloggers and ask them to visit your restaurant, taste the food of your restaurant, and shoot a video of the same to upload it on their channel.

This might cost you approximately 30-40k if you call famous vloggers whereas people with fewer followers or foodie people might also come and promote your food without charging any money.

How It Helps You:

Youtube Marketing is a strategy that will bring lots of revenue to your restaurant if you reach to appropriate influencers. The followers and the viewers of those vloggers trust them and so if they see them visiting your restaurant, they will visit your restaurant too, thus increasing your revenue and if you provide good food then will also help in building your brand as well.

4. Paid Marketing

Paid Marketing is a very powerful marketing strategy, especially for restaurants as restaurants, are one of those places where people like to visit on a daily basis, therefore, doing paid marketing using different social media platforms.

Paid marketing is a tool that helps the smallest of businesses to generate huge results through unique methods of targeting and personalized messages.

If you know your audience properly and target them in the right manner this strategy of paid marketing for restaurants will bring you loads of profit and will also increase your restaurant’s online presence and demand among the users.

5. WhatsApp and SMS Marketing

Most of the times you must have seen that whenever you go to some restaurants (especially Dominos, Pizza Hut, and all the other big cafes and restaurants) they ask you for your contact details and then, later on, you start getting messages and emails from those restaurants regarding the new offers and vouchers that they keep launching every time.

Ever thought about why they do this??

Well, this is again a very powerful marketing strategy for restaurants, How?, Let me tell you that this is called SMS and Email Marketing in which restaurants take your contact details once you visit the place and then to compel you to keep visiting that place they launch different offers and vouchers and keep sending you the messages regarding those offers to keep you updated so you keep visiting them again and again.

Many times they launch offers only for the customers who receive the message this makes the customers feel special and more and more people share their contact details to avail and take advantage of these offers.

So you can use this strategy for yourself as well if you have a newly opened restaurant or if you are planning to open one.

6. Guerrilla Marketing

Another very powerful and effective marketing strategy for your restaurant will be Guerrilla Marketing and it is also an inexpensive mode of marketing.

Guerrilla Marketing refers to an advertising strategy which brands use to create direct contact with their customers and audience using surprise or atypical interactions and methods.

The ultimate goal of guerilla marketing is to make people remember the brand in a different way and make them emotionally attached to the brand by promoting the brand in a unique way to which they are not so familiar to.

This won’t charge you much as it focuses more on increasing the reach of the brand rather than getting more frequency and so to make this strategy work you don’t need to spend lots of money instead you need to spend a creative mind, time, and lots of energy.

Therefore, this can be one of the best marketing strategies for your restaurant if you are just getting started.

7. Theme Based Marketing

Theme Based Marketing is a very simple yet useful strategy for the marketing of restaurants. In this type of marketing, you will have to spend some extra money on the ambience of your restaurant or cafe.

What exactly you need to do is that you have to select one theme (the theme should be attractive and unique enough to tempt your customers and make them visit the place again and again) and then you have to get the ambience of your restaurant designed according to the same theme.

Everything in your restaurant be it the uniform of the waiters or the dishes everything has to match the theme that you select but then this strategy will cost you great expense so I would only recommend you to go for this if you are financially very strong.

Now, if you spend so much money on your restaurant then you will definitely wish to get something in return not the extra money but at least the money that you spent in making the restaurant, therefore to make sure that you get good amount of ROI you must try to keep your theme as unique and as attractive as possible and you have to make sure that the food you provide is of good quality and delicious in taste.

All these factors are ultimately going to help you put up a great and successful theme-based restaurant and will bring you huge amount of ROI as well.

8. Discount Marketing

It is a very general fact that people nowadays are more likely to get attracted to free or discounted things, therefore, the concept of giving discount vouchers or coupons at the time of some festival will bring more money to your pocket.

After all, who doesn’t want delicious food items that will be easy on their pockets and also won’t take much money, these strategies usually work during some festivals or on weekends when people actually prefer to go out.

You can use the Lucky Draw Method or even the Happy Hour Strategy in which the people entering your restaurant in between those specific hours will only be able to avail the offer this way you will not only get more customers but you can also make more money by selling a limited amount of food.

Other than this you can follow the unlimited food strategy or the buffet system so to say it also attracts a huge number of people all together as people are very much mesmerized with the words free and unlimited so these offers will help you increase your sales.

9. Cause Marketing

Last but not least strategy for restaurants is Cause Marketing in which we mainly market things related to the recent incidents going on in and around the audience.

Different researches show that the people of the younger generation or the Millenials so to say prefer to engage with a brand which is associated with a cause they care about be it political, economic, etc.

Being able to support different charities and gaining more customers by doing the same is a “win-win” situation and nobody wishes to lose such an opportunity.

For Example Homelessness and hunger is a big issue in today’s world and a big opportunity for you to increase your sales but even after the increment, this strategy won’t be too cost-effective for you and your business if your run this campaign for the whole year. Therefore, you can run this campaign for a specific month and promote it via different sources and offering a donation of some part of your revenue to an NGO working to provide food to the homeless and hungry people to increase your food traffic slowly.

Conclusion

So these were the 9 marketing strategies that will ultimately bring lots of profit to your restaurant if followed properly and systematically.

Therefore, if you are just getting started with a new restaurant or you are planning to open one then I must suggest you follow the above mention marketing strategy for restaurants to gain huge amount of ROI and make huge amount of profits.

All The Best!!

If you advertise on any social media platforms then you might have noticed that some tasks can be quite time-consuming and difficult to scale, this is why using tools that can improve your productivity while setting up a social media campaign is the key. There are several tools that can help social media advertisers facilitate the whole process:

1. Leads Tunnel

Leads Tunnel is the first Social Media Marketing tool which very powerful yet a simple and easy to use the software, which automatically synchronizes your leads to any of the e-mail software you desire.

It creates a simple tunnel between your social media account and the email software you use, therefore, whenever a lead comes to your social media account this tool automatically sends the email customers to your email software through the same tunnel.

The best part of this social media marketing tool is that it never stores the leads thus your leads and your data will always stay safe and secured from the hackers.

2. Ad Espresso

AdEspresso by Hootsuite makes it easy for you to perform the spilt test of every page of your Social Media Ads Campaign, due to which the demographic targets get enhanced.

It is mainly effective for small businesses and entrepreneurs and helps them make more sales as well as grow their fan base to increase the engagements in their communities.

It also helps in performing conversion tracking in the external website which allows you to optimize your users by looking into the leads and customer acquisitions.

3. AgoraPulse

AgoraPulse is a social media management and CRM platform that allows different agencies, and marketers to manage their messages and posts, identify the key influencers, and make all the stunning reports easily.

This tool for facebook marketing not only works for Facebook but also works for some other social media sites just like Twitter, Instagram, LinkedIn, etc.

Mainly there are six features in Agora Pulse that increase the demand for this tool:

1. It has real-time tracking of incoming messages for each social media account.
2. It gives you flexible posting options for queued and scheduled posts.
3. Delivers advanced analytics reports in PowerPoint and CSV reports in just one click.
4. Automatic moderation to remove all spam accounts and easily list the appropriate messages.
5. It has audience qualification and relation that helps you in building business relationships easily.
6. Their team workflow represents better collaboration and customer service.

4. EdgeRank Checker

Edgerank Checker is again an amazing tool made for social media marketing strategists, it helps them by creating customized recommendations for the custom page that generally help to improve the Edgerank average of their page.

Basically, Edgerank Checker calculates and analyzes the Facebook page Edgerank score i.e. the measure of the probability of your page to be visible on the top news feed of your followers account.

It is also used by professional users to analyze their position in the industry and make lots of success within their industry through this.

This Edgerank checker not only gives you an in-depth summary of your posts and their visibility but also uses automatic tags to explain the ways you can improve your performance.

5. ShortStack

ShortStack is an amazing tool for social media marketing which is a marketing platform for creating contests and giveaways to generate more leads.

It is also a GDPR compliant which ensures the privacy of the users who participate in the contests and allows you to collect data and engage with every user individual through email.

There are eight features that will compel you to use this tool:

1. It has no-code campaign customization so you don’t need to ask the IT specialists for their help.
2. It provides with all the analytics of the campaigns.
3. Comes with professionally designed templates so you don’t need to write even a single line of code.
4. Widgets can be added simply just by dragging, dropping, and clicking.
5. It simplifies the process of client management for you by arranging your multiple accounts in one window so you don’t need to switch between them.
6. It has a feature of email scheduling to help you save time.
7. It also manages the leads and their contact information.
8. Comes with contest anti-fraud tools that ensure defrauding by restricting repeat entries.

6. Drum Up

DrumUp is a tool meant to provide social media management, employee advocacy, and content curation solutions, and connects to multiple social media platforms like Facebook, Twitter, LinkedIn, etc. at the same time to save your efforts and time and makes it easy for you to manage all your social media accounts altogether.

This Social Media Marketing tool does all the hard work on your behalf, everything that DrumUp can do to reduce your work is mentioned below:

1. Has the feature of automatic as well as manual social media scheduling for multiple Facebook, LinkedIn, etc. accounts and also has a schedule calendar to overview the contents that are queued.
2. Allows doing keyword-based content curation with all the industry suggestions.
3. There is also an RSS feed integration to collect details from top websites.
4. Comes with a content library to save important posts for recycling in future.
5. To make sure that the company page is active is has the feature of auto-posting.
6. You can also create or edit any post on this tool for scheduling.
7. It also allows you to track the analytics of your posts.
8. It generates relevant users using employee advocacy and organic promotion.

7. Likealyzer

LikeAlyzer, a powerful social media monitoring and analytics tool marks it’s presence on the thirteenth number and trust me when I say that it is one of the most powerful Social Media Marketing Tool that I know of.

It is a feature-rich social media monitoring and management tool, it allows you to connect and monitor all the activities of all your different accounts in one place.

Now you can post all your content at one place and also get useful insights like audience demographics, location, behaviour, etc. regarding your social media activity.

This Facebook Marketing tool helps you in optimizing your posts so as to get better user engagements and also gives you the privilege of doing the competitor’s research by following their social media activities and strategies.

8. Canva

When talking about Social Media Marketing Tools how can we forget about Canva!! one of the best platforms to enable us to create amazing and beautiful graphic designs.

It is a reliable designing tool that makes graphic designing so much fun and makes it easy to turn your ideas into stunning designs.

Canva is a kind of social media marketing tool which can be implemented to create professional designs for almost every purpose.

It is a perfect platform for graphic design and content creation for those who have never been that much graphic inclined, and it’s powerful drag and drop editor along with it’s huge collection of pictures, templates make it easy for you to create the designs from scratch.

Therefore, with all the user-friendly features, a vast collection of pictures and templates, and budget-friendly prices you will never go wrong with Canva.

9. Facebook Power Editor

Facebook Power Editor is a tool meant for advanced marketers and is a bulk ad creation and management tool mostly used by the larger Facebook advertisers.

It is a plugin of Google Chrome, it mainly works on a download and upload system, so that whenever you work in Power Editor you download all your data and create your campaigns with the tool and then upload changes to start running your ads in real.

So, here are some features of this Facebook Power Editor that you might like to know:

1. You can run your ads on those local times when your audience usually stays online.
2. You can control the placement of your advertisement.
3. You can optimize your ads not only for the things present in Ads Manager but also optimize some more data to experience better optimization.
4.  It allows you to upload an excel spreadsheet of your ads if you manage multiple campaigns at a time to save your time.
5. You can also create an unpublished post and view it to optimize before posting.

10. Buffer

Buffer is basically an internet-based app to manage different social media accounts easily at one place. It’s basic task is to share content across the most renowned social media platforms in recent times.

It has the ability to create, schedule, and connect posts to all your social media accounts and also allows you to spread content through a simple approach.

Buffer comes with certain mindblowing features that compel any person to use it as the best Social Media Marketing Tool:

1. It allows you to have RSS feed connectivity.
2. It gives you an informative view of social media analytics.
3. It allows you to post multiple posts and tweets at one time.
4. Gives you an option of customized scheduling for your posts.

11. Many Chat

Many Chat is a form of messenger bot-building platform used to create a bot for different marketing, sales, or support purposes.

It provides you with an intuitive builder to build bot interactions, where a bot instantly replies to the keywords and questions entered by the users.

Not only this but this Social Media Marketing Tool also provides you with all automation tools that can grow your messenger audience and allows you to send different types of content to different groups of people.

It has an audience dashboard where you can segment your users and this tool offers you a free plan until you reach a limit if 500 subscribers and even after crossing the limit the price gets adjusted according to the number of subscribers so it’s not going to get you in a loss.

12. Hootsuite

Hootsuite is a social media management tool that keeps a track and manages all your social media accounts, it enables you to monitor all the comments you receive from your users and also lets you reply them instantly.

It allows you to post your content on different social media platforms like Instagram, Facebook, LinkedIn, etc. with multiple accounts at the same time.

Not only this but there are seven more amazing features of Hootsuite that might compel you to choose it over any other social media management tool:

1. It helps you to keep a check on multiple streams in one place at the same time.
2. It gives you the privilege to assign different tasks to each team member you have and those members can also interact amongst each other through private message option present in the tool itself.
3. This tool allows you to store some messages as a draft and you can post them once any of your users asks the same question.
4. It has access to the Google+ management API and all the Google+ features are available on for every user on Hootsuite.
5. It is accessible on all types of modern browsers be it Linux, Windows, OSX, and all the other browsers.
6. It sends you weekly analytics reports of your posts and accounts via email.
7. It allows you to post content on multiple social media platforms through multiple accounts.

13. Post Planner

Post Planner is a social media marketing tool which is designed to enhance your social media marketing activities and all the campaigns of your business.

This software helps social media marketers to share and manage all the content consistently and easily and helps you to achieve all your goals.

Generally, it is said to be a social media marketing tool created by social media marketers for social media marketers, and it aims to bring you more engagements and reach in a small amount of time.

There are four features of this amazing tool that you might know:

1. It gives you the information regarding the top-performing post of your account so you can use it in your campaigns.
2. It has a star rating which helps you in choosing the most engaging posts from your account.
3. Has a re-cycle feature to keep reposting your best evergreen content.
4. It also helps in bulk uploads and post targeting.

14. Mobile Monkey

Mobilemonkey is again a Facebook messenger marketing tool that helps the business to connect with their customers using chatbots.

It has an automated chatbot functionality that can arrange appointments, answers the FAQs, tracks the purchases and performs many more tasks.

It connects with all the Facebook pages smoothly and keeps updating itself with new features and not to forget that this Facebook Marketing tool also provides you with the free webinars and video tutorials on a regular basis.

15. Sprout Social

Sprout Social is a social media marketing and management tool that helps all kinds of businesses to easily manage and partner with their social media platforms.

It acts as a one-stop location for managing everything related to social media be it social media marketing, content curation, scheduling of post, or checking the analytics, this tool provides you with everything you want.

It supports the use of Facebook, Instagram, Twitter, Google+, and many other social media platforms, and there are seven amazing features offered by this tool:

1. It has a smart inbox that collects all the messages sent by your customers on your social media accounts.
2. Allows you to keep a track of what people think and say about your brand.
3. Comes with some automation tools that help you in having a more effective interaction with your customers.
4. It has team collaboration tools that allows you to divide the work among your team.
5. It comes with a publishing calendar where you can check all your posts before posting them to maintain a balance among their timing.
6. You can also add yourself up with Zendesk or UserVoice to manage your support tickets easily/
7. It comes with a full reporting suite and provides you with all the analytics reports.

16. Qwaya

Qwaya again is a Facebook marketing tool that provides unique software to drive business campaigns through Facebook ads tool.

It gives the privilege to the small business pages to boost themselves and achieve their goals of either driving more traffic to their website or advertise their fan page.

It also provides with an efficient ad creation workflow to save your time and make things much easy for you and also ensure a good result for you.

This Facebook Ad tool comes with a lot of more functions as compared to Facebook’s real power editor and ad manager, this tool covers everything related to Facebook Ads Marketing and also integrates with Google Analytics for a better look into the reports.

Conclusion

Social Media Marketing is one of the most important factors responsible for your success in this Digital World, it not only helps in earning huge amount of money but also helps you in improving the Google ranking of your website if you own one.

Therefore, to earn lots of profits and rank on top in Google you must make proper use of Social Media and to these tools mentioned above will help in making complete and proper use of Social Media.

Best Of Luck!!

Nowadays, “How to use Instagram marketing” isn’t a big deal anymore.

However, it is quite tricky and a bit complex to learn but once you get your hands on it, it comes at ease.

All you need is little practice and learning power to master some of the techniques to use Instagram marketing.

Learning and mastering various marketing techniques is fundamental of every entrepreneur. However, Social Media Marketing has taken over all other forms of marketing in the 21st century.

When it comes about social media, you must have heard about Instagram, right? Who doesn’t love to share selfies with mind-blowing filters on Instagram? I do!

Well, Instagram is not only about creating a personal profile but it also provides a big platform for every entrepreneur to market their business.

In this guide of how to use Instagram marketing, we’ll take you through all the ways to use Instagram to market your business.

What is Instagram Marketing?

Instagram ranks among the best social media platforms for engaging users on a visual level. 

Instagram marketing is simply a technique to present your business/brand among people on Instagram. 

Instagram lets you create a business profile. It offers a large platform with quite a heavy audience to make your business visible to the world. 

The competition of businesses isn’t any less on any Social Media site. For making an organic space for your business among that competition, you need to apply certain techniques. Those techniques are well detailed in our guide on how to do Instagram Marketing.

Before knowing the steps of how to do Instagram Marketing, here is why Instagram Marketing will be effective for your business:

• Instagram has 1 Billion monthly active users.
• There are more than 25 Millions profile on Instagram.
• 60% of Instagram users are adult
• Over 100 million photos are uploaded on a daily basis
• 68% of Millennials consume Instagram stories

This stats prove that this amount of audience is pretty much to put your business in front of.  

How To Start Instagram Marketing Business?

After giving you a brief idea about the concept of Instagram Marketing, in our guide of ‘how to use Instagram Marketing’, we’ll tell you about how to get started.

For taking your business on Instagram, you need to have a Professional Account/Business Profile ASAP!

Yes, you can’t develop your business on Instagram by having a Personal Profile. For that, you need to create a new Professional Account or switch an existing Personal Profile to a Professional Account which displays the name of your business/brand with a relatable picture, i.e. a logo, a brand mark. 

For switching to a Professional Account, go to “Settings- Account- Switch to Professional Account/Switch to Business Profile”.

Yay! Now you have a Professional Account for your business on Instagram. 

You must be wondering that is a Professional Account enough to access Instagram marketing? 

No.

Having a Professional Account is the first step in the process of Instagram marketing. 

Let’s move forward towards other steps in our guide of “how to use Instagram marketing to market your business.”

How to use Instagram Marketing?

Marketing your business on Instagram, successfully, is not that simple. Yes, you read it right. It is NOT simple. But we are here to help you achieve that. 

Instagram is basically made for posting contents in forms of pictures, videos, stories, etc. Along with posting content, there are other techniques which you need to follow for accessing Instagram Marketing.

Read through all of the below-mentioned techniques and apply most of them in your business profile.

Be creative with your content

Simply posting regular contents can make you gain followers but that isn’t enough to maintain that engagement. 

Even you wouldn’t like to simply scroll through any Brand Page having ‘less exciting’ content. Likely, you also cannot expect your audience to stay on your page for long with only regular posts. 

For a massive engagement, you need to be creative with your posts. By that I mean, you need to include short videos of your products/services on your Instagram feed.

When you are about to introduce a new product/service, creating a short “sneak-peak” video about the same creates a gentle urge among your audience. 

Introducing deals/discounts about regarding your business through a create post can make good conversions for you at the end.

Update Instagram Stories 

Instagram stories come in “slideshow” format. They are different from regular posts. Instagram stories are a quick way to generate leads as they appear above the news feed in a small circle-shaped area.

Instagram stories provide various features to make your IG stories look more interesting.

Features like Boomerangs, short videos, stickers, hands-free click, etc., add extra charm to your stories.

The benefit with IG stories is that you don’t always need to post stories which exactly depicts your business/brand. You can post similar stuff for maintaining the engagement. By similar stuff I mean, you can post the behind-the-scene story, product-making process story and likewise.

The photo/video added by you in the stories is played in the original sequence. You can also tag other accounts in your IG story.

These stories automatically disappear from your followers feed after 24 hours.

So for that, you can create a highlight section in your profile and add your relevant updated stories so that people can reach out your stories even after a period of 24 hours. 

IG stories don’t seem a big deal but it works wonders to derive organic followers on your page. 

Use relevant and related hashtags

Using Hashtags is the most relevant trick to grow instant engagement and followers on your page.

Using hashtags related to the content you are posting and ultimately related to your brand gives you organic audience.

However, to be more creative, you can build specific branded hashtags for your business. This helps in creating a unique tag for your business.

Doing this lets your customer use your branded hashtag whenever they upload any picture with your product or while using your service.

Every time someone posts a picture on their feed using your unique hashtag, they are exposing your business to their followers.

Isn’t it like free advertising? 

Use free Instagram tools

When you are having a business profile, various Instagram tools help you market your business with ease. 

Example, through “Insights”, you can keep a track of impressions, engagement data on your posts. You can even get a demographic of your followers. 

You can also get specific insights on particular posts to keep a track of no. of impressions you have earned during a time period.

Repost user-generated content

Posting user-generated content generates followers for you without asking for your hard work. 

Did you know that followers enjoy user-generated content more than they enjoy your created content?

Generally, user-generated content can be reposted using ‘hashtag repost’ and by giving a credit to the original creator.

When you allow people to know that you will repost their pictures when they upload one with your product, they will have an intent to do so. 

Doing so will increase their followers and yours too. Kind of win-win for you as well your customers.

Interact with your audience

People aren’t going to deal with you for long if you do not interact with them. Followers demand attention in return for their investment. 

Replying to your follower’s comments, DMs are quick ways to interact with them

When you have just started to market your business on Instagram, it is necessary for you to interact with your audience frequently to maintain your engagement.

Solving their issues through replying back to their comments reflects that you are interested to deal with them as much as they are.

Create Contests

Contests can be created online as well as offline. If you are planning to create an offline contest at your marketing place related to your products/services, you can announce it on your Instagram business account.

When you aren’t planning to create any offline contest, create one online.

By that I mean, use IG’s poll or Ask me options to create an online contest.

Creating contests results in heavy organic engagement. With the contest, people look forward to rewards. For rewards, you can introduce deals/discounts on your products/services.

Creating contests results in conversions.

Reach out for collaborations

There are many people out there dealing in the same niche as you are. Collaborating with those people who are already ahead of you can help you learn more and also, generates more potential customers for you.

Collaborating with people of your niche who have huge audience can make their audience aware of your business/brand.

Collaboration may require little investment or maybe no at all (sometimes). 

Building your business on Instagram with likeminded people will be more exciting and will also help you to explore.

Create sponsored Ads

The best part about creating Instagram Ads is that you can control your expenses on them according to your budget. 

You can showcase more than one sponsored ads with “carousel feature”.

Sponsored Ads lets you target your audience in a great way. 

For creating sponsored ads, choose one or more picture which is appealing and attractive enough to target the demographic you want. Your existing posts with highest impressions works best for including in sponsored ads. 

This helps you reach to wider audience and drives more traffic on your page.

Go live

Instagram Live isn’t just about broadcasting content. It’s more about building a relationship and increasing engagement with the Instagram audience.

This feature has a major benefit, i.e. live content has an authenticity that can’t be duplicated.

Live videos let you access live chat with your audience. Thus, building relationships by directly communicating, resolving customer’s issues, hosting meaningful discussions becomes easy and also profitable for your business.

Also, the Instagram algorithm will place your live video at the head of your follower’s feed. 

Face-to-face interaction builds your brand identity.

Do not overpost

Imagine opening your Instagram and finding a particular Instagram page’s posts always on the top of your feed. You would like going through their posts for a while but after a few days, wouldn’t it get irritating? As a result, you’ll end up unfollowing that page.

That’s exactly what happens when you overpost.

If you will make your audience see only your posts every time they switch on Instagram, they will end up unfollowing you as soon as possible. 

Overposting can turn off your existing followers. 

Avoid overposting and post at the right time.

Generally, the best time to post on IG isn’t specific. It varies from business to business and depends on the targeted audience.

Using IG tools, you can keep an eye at the time when your followers are mostly online and that will become your peak time to post your content.

Conclusion

Out of plenty of techniques to do Instagram Marketing, these were the main among them. When you will apply more of these techniques, you will get most out of Instagram Marketing.

We hope that this guide of ‘How to use Instagram Marketing to market your business’ was helpful to you. Let us know which of these techniques you are applying already?

Happy Instagramming!!!

If you are an active digital marketer then might be familiar with the term called Influencer Marketing or maybe not, well even if you don’t know What is Influencer Marketing?? you don’t need to worry about it!!

It’s never too late to learn and this is the right time for you to learn about one of the most important types of marketing in today’s world which is known as Influencer Marketing.

Further, in this article, I will be talking about every small and big aspect of Influencer Marketing to help you get a clear view of this kind of marketing.

What is Influencer Marketing??

Influencer Marketing is a type of marketing which focuses on using the key leaders and celebrities for spreading a brand’s message to the larger market by promoting it on their personal social media platforms.

In short, instead of marketing your product directly to a large group of customers you inspire them by hiring and paying the influencers to get the word out for you.

Influencer Marketing goes hand-in-hand with two other very important types of marketing namely Social Media Marketing and Content Marketing.

Every Influencer marketing campaign has a relation with Social Media Promotion in some or the other way because the Influencers use their personal social media channels to promote the brands.

In the same way, there are some campaigns in which brands carry certain content elements and either the influencers are asked to create those contents on themselves or sometimes companies create it on their own.

All in all, Influencer marketing cannot exist without content and social media marketing.

All of this sounds quite an easy task right?? But, no this is not at all easy after being one of the trendiest things in the world of marketing this Influencer Marketing remains to be a grey area for many brands in the matter of overall marketing strategies.

Hey, wait just relax we are here to help you through this so just stay calm and keep reading!!

What Works In Influencer Marketing??

Different people will tell you different things about Influencer Marketing, some people will give the answer to what is influencer marketing and some will complicate it even more!!

This is a common problem that all the freshers face whenever they start with something new but you don’t need to worry about it, I have tried to list almost all the important aspects which will probably help you in running a successful Influencer Marketing campaign:

1. Organize Your Strategies

Influencer Marketing campaign requires strategies and lots of research, in the first place you need to decide the particular network you want to focus on.

It is preferable to stick to one network in the starting and once you get yourself established on that network then you can certainly expand yourself on other networks as well.

The industry that you want to be in also holds much importance and you must select your platform according to your niche. For Example: if you are interested in Fashion and Lifestyle then you must focus on Instagram and Youtube, if you more into entertaining people and doing mimicries then you must go for Tik Tok, and you have many more platforms promoting different industries.

Then you must also know about which type of influencers you want i.e. you want to go with celebrities or people with high following or you are fine with the micro-influencers having a following of 2000 or below.

After you are done with all the research and strategy making work now you are ready to step up to the 2nd level which is planning your budget.

2. Plan Your Budget

Now since you have figured everything about the industry you want to work in and the type of influencers you want to work with, therefore, now it’s time for you to plan your budget accordingly.

Before anything else, you must know that if you go for celebrities to get your brand promoted then it might cost you a huge amount of money whereas if you stick to micro-influencers, then they would even accept products and promote your brand in return.

You must understand the fact that the influencers are also humans they are no automated machines that will work exactly as per the schedule and they usually manage multiple contracts at the same time, therefore, they might get late in fulfiling the commitments or might make some mistake while posting or adding a call-to-action button

3. See If The Influencer Is The Right Choice For Your Ad 

After making all the strategies and planning all the budget now it’s time you must decide what type of influencer will be the best for your campaign. Once you are done with finding the best type of influencer you want to work with then it comes to the process of selecting the best one for yourself according to you…

But how to select the best influencer for your campaign?? Well, there are a set of questions that will give you the answer to this question. Ask yourself the following questions to ensure you identify the right person:

1. Does the lifestyle of this influencer fit for your brand?
2. Have they worked with any competitors before?
3. Is my target audience active on the platform/ channel the influencer works on?
4. Does working with this influencer make sense for my budget?
5. Has this influencer actually used any of my products and/ or services before?
6. Does this person have a personality I want to work with?
7. What will this influencer expect from me?
8. Whom does this influencer’s current lifestyle addresses?

Once you get a “YES” to the first six questions and appropriate answers to the last two questions, you will definitely succeed in finding the best influencer for your campaign.

Moving on to the next most important aspect of influencer marketing!!!!

4. Your Pitch Should Be Real

Make sure you keep yourself very real, i.e. don’t promise anything that you can’t fulfil to your influencer as this may spoil your reputation in the near future.

Comparing yourself and your work with other people’s work and achievements is not going to take you anywhere, therefore, to become successful in life you are supposed to stay loyal and real to yourself as well as to the influencers you work with.

Keeping your pitch real will help you retain your campaigns and influencers for a longer period of time.

5. Keep Changing Your Strategy

You might have heard it some time that change is a constant thing in life and thus you too need to keep changing your strategies in order to beat your competitors and stay on the top regularly.

To keep running a successful campaign again and again all you need to do is make strategies, execute them, check the result you get using those strategies, and then change the strategies.

In my last article about the business model of Amazon also I told you all about the experimenting nature of Jeff Bezos, which made Amazon so successful that it has competitors left to compete with them in the present time.

Similarly, you also need to have to start experimenting with new strategies in your business to explore more opportunities of becoming successful for yourself and your business.

So these were the basic yet most important aspects of running a successful influencer marketing campaign!!! But then you can’t invest your money in something new without even knowing the chances of it’s success, this leads us to our next topic which is about how to become successful in influencer marketing in the near future.

How To Become A Successful Digital Marketer

Influencer Marketing is going to be the next biggest evolution of the digital world and it won’t be wrong to say that it would be very difficult for people to survive and become successful in this field in the near future.

Influencer Marketing, in short, will be influencing a huge amount of people altogether and will become the trendiest platform for marketing soon.

So, how will you become successful in this field in the coming time with so much of competition??, Well, here is the answer!!! I have tried to list all possible things for becoming successful in influencer marketing:

1. Start Right Now 

Always remember there is no tomorrow, the best time to start your career in Influencer Marketing is right now since, right now influencer marketing is a fresh platform not many people know about it, therefore, it would be easier for you to get established and successful on this platform right now.

With not so much of competition you can become a successful influencer marketer in the present time otherwise with it won’t be so easier as the rate at which it is increasing is exponentially increasing and in order to stay in the competition will be next to impossible, therefore, I would suggest you to start promoting your brand using influencer marketing as soon as possible.

2. Stay Updated

Influencer Marketing is all about trends and staying updated with all the trends of your industry will not only help you find the most appropriate influencer for your campaign but will also help you in finding out your competitor’s approach for the same products so you can make better strategies to beat them at their competition.

3. Go With Micro-Influencers

The world is changing and so are we humans and our capabilities and smartness of doing things the right way, therefore, I would suggest you bring the change as the others are changing as well.

Since nowadays the large influencers having thousands of followers are not judged on the number of followers they have as the brands are becoming smart and they know that followers can also be bought as thus they focus on the engagement ratio of the posts of the influencers.

Large influencers might have a large number of followers but thee engagement ratio is low whereas the micro-influencers have a less number of followers but their engagement rato stays always to the point as they interact with their audiences often, therefore, their audience trust them more than the audience of the large influencers and so they can bring more profit to your campaign in less money.

4. Don’t expect results overnight

You must have heard the quote that “Rome was not built in a day”, therefore, you must realize that your campaign will also not give you fruitful results overnight, it is a process and thus completes itself slowly and steadily.

You are supposed to have patience and wait for your results and keep working to improve your work more and more to get better results as influencer marketing is not a quick-rich scheme of digital marketing that will bring your company lots of profit instantly.

5. Build Long Term Relationships

You can’t be professional every time sometimes you also need to be friendly with the influencers working with you as we all know that influencer marketing won’t bring you fruitful results overnight and so I would advise you to stay friendly instead of being professional and bossy with the influencers you work with to get better and more fruitful results in the future.

Conclusion

So, this was all that you need to know about influencer marketing and how to become successful by using influencer marketing.

Since. influencer marketing is the latest revolution of digital marketing and so opting this field to make your company a brand and become successful as a company will be a good idea for you all in all.

I hope all your doubts regarding Influencer marketing must have been solved in this article and if not then you may feel free to leave your doubts in the comment section below.

Business Model Of Amazon!!!

There are a number of successful entrepreneurs running their business and inspiring others at the same time on a daily basis. Then, why do you want to read only about the business model of Amazon and not of any other company??

Ever, thought about it like this?? obviously, because it is more popular but then again a question arises that

“Why is it so popular?? Why people prefer Amazon over any other company??”, never thought about it??

Well, don’t worry I did that work on your behalf. There are a number of points that makes Amazon different and unique from all the other businesses, here is a list of few such points.

1. Amazon focuses on driving innovations and stays one step ahead by planning things that might stay in demand in the upcoming five to ten years.
2. Amazon uses data to find out the latest trends in demand.
3. Regardless of it’s industry, Amazon fearlessly works on different projects with diversified categories.
4. Amazon gives their customers a VIP treatment by working hard to execute the orders of the customers in the best ways possible.

Well, these are just some basic points of the business model of Amazon, let’s get deep into the topic to know more about How Amazon Earns Money.

The Perspective Of Jeff Bezos For Doing Business

The world’s richest man Jeff Bezos is also known as the king of e-commerce and he has been working regularly to make Amazon an all-rounder.

He has a very different perspective of doing business and not every entrepreneur can become like him. He created such a big empire of e-commerce that too all by himself and ended up being an inspiration for all the budding entrepreneurs.

He started Amazon as an online bookstore in 1994 and surprisingly did not succeed and kept struggling for the next 20 years especially in the international markets, these 20 years of struggling made Bezos learn a lot of lessons.

Almost everyone criticised the revenue model of Amazon and predicted that it would collapse soon but Bezos never gave up and his attitude of experimenting and taking risks helped him making the business model of Amazon successful in the latter times.

So, how did he made Amazon a hit and how did he expand his empire beating all the other companies working in the e-commerce world??

Well, he did a lot of research and made a number of strategies to make Amazon the best e-commerce site in the history of the Indian e-commerce world. So, do you want to know what those strategies were??

While doing the research work for the business model of Amazon I came across a number of strategies and theories made by Bezos and I have tried to cover almost every strategy made by him to help you give a better and detailed knowledge of Bezos perspective for doing business.

1. Block the grip on Consumers: The prime key of success according to Jeff Bezos is to block Amazon’s grip on the customers and to do the same he launched Prime Membership Subscription with an annual fee of $79.

Since this membership offers free 2-day delivery and also gives e-book renting along with music and video streaming facilities therefore about half of the Amazon customers got converted into prime users.

This was considered to be an immediate success on paper because on an average the prime members spent more than twice the money spent by non-prime members.

A former member of Prime Development Team revealed that “It was never about the $79. It was really about changing people’s mentality so they wouldn’t shop anywhere else.”

This strategy of changing people’s mentality worked and when Amazon raised the prime subscription fee to $99, 95% of the users remained loyal and renewed their subscriptions.

2. Sacrifice short-term profit: Bezos believes in sacrificing short-term profits to achieve aggressive long-term expansions and this vision of his helps him persuade the investors to keep investing in his company even if the company stays in a loss.

This strategy was used in e-books when Amazon started selling the Kindle devices below it’s manufacturing prices, similar to the prime strategy here the strategy was to lock book readers in the Kindle ecosystem. Amazon used digital rights management (DRM) to lock it’s e-book formats to kindle so it couldn’t be read outside of kindle.

By using this strategy Amazon succeeded in dominating the e-book market as well claiming around 83% of ebook sales in the US. Undercutting the competition with below-cost prices and locking the customers in it’s ecosystem has been a classic strategy of Amazon’s success.

This is also a classic strategy of predatory monopolization, this gives monopolies the opportunities to raise their prices firmly and enjoy the profits in the market with only those competitions which they can contain or control, and Bezos certainly has the expertise of using this strategy.

Every new survey that is conducted by Amazon allows them to track user behaviour and collect the personal and usage data of the customers, and then it uses the algorithms to personalize the prices of the products on an individual scale. It even uses bots to keep a check on the prices of it’s competition so as to match them with Amazon prices in real-time.

This process manipulates the baseline so it couldn’t be possible to observe the price fluctuation across the board hiding the rise or fall in prices of their products.

3. Prey To Play: Bezos has been using this strategy to know his user intent and provide them with the products they need easily on a regular basis.

Jeff Bezos believes in integrating into the markets on which it’s competitors were completely dependent otherwise it is not a coincidence that Amazon expanded itself not only in the e-commerce industry but started dominating in the logistics and delivery, book publishing, hardware manufacturing, fashion designing, film and TV production, payment services, and cloud services industries as well.

Every industry domination is a stamp in the Bezos plan and he expands into these markets either by acquiring key businesses or by undercutting their competitions with below-cost prices in case anyone refuses to sell.

Once there was a company called Quidsi, it was one of the fastest-growing e-commerce companies in the world handling a number of domains in different niches. In 2009 Bezos offered to buy the whole company first and when Quidsi refused to sell the company then Amazon started tracking the domains of the company and cut their own prices for those products by 30% approx.

Unlike Amazon, Quidsi was a new startup and didn’t have investors to back their losses and so the only option left with them was to sell the company, making Amazon the dominating one again.

4. Sabotaging Competitions: Amazon doesn’t just compete with it’s competitors it forces itself into their business, as a dominant online retailer, Amazon has enough bargaining power to secure discounts of up to 70% on deliveries from fulfilment companies like UPS and FedEx and then it uses these discounted deliveries to pack them in it’s own delivery service called fulfilment by Amazon.

Since Amazon has already covered bigger than the whole e-commerce industry combined, therefore, UPS and FedEx started increasing it’s prices for the other independent sellers. This created a paradox and Amazon’s strategy effectively directed sellers to use Fulfilment by Amazon as it is much cheaper than UPS and FedEx.

Amazon now invests hundreds of billions of dollars to establish it’s own physical delivery capacity to completely eliminate the dependence of people on these individual fulfilment services.

Well, this is the perspective and vision of Jeff Bezos regarding Amazon and it’s expansion and he will certainly achieve all his goals if he continues working like this.

Now, let’s move forward and study more about the business model of Amazon!!!

Business Model Of Amazon In A Nutshell

Started with an online bookstore in 1994 Amazon has been through a lot of ups and downs and struggled a lot before getting validation of the people.

The first 20 years of Amazon was the toughest phase of it’s success journey, Jeff Bezos learnt a lot of things and made a number of strategies all that while and then ended up making Amazon the second company in the world to pass 1 trillion mark.

Presently Amazon is dominating not only in the e-commerce industry but fashion, delivery, publishing, TV production, payment services, cloud services industries are also a small part of it’s huge expansion.

Started as a bookstore Jeff Bezos turned Amazon into a membership platform called Amazon Prime making Amazon a dominating company in the book renting, music, and video streaming industry and also added products of different industries at a comparatively lower rate than the companies already working in those industries.

Presently Amazon also controls the e-commerce infrastructure which enables it to build a marketplace where it discriminately favours it’s own products without getting punished for it.

As a marketing platform, Amazon opened it’s door to third-party sellers to reach customers in exchange for fees ranging from 6% to 50% and wittingly takes up all the valuable data of their businesses and their customers.

Then Amazon uses these data to study the purchasing trends to undercut third-party merchants on their prices or give their own products a featured placement.

Amazon has also expanded it’s world leadership in cloud computing, it’s web services are on track to control half of the cloud infrastructure market share with Microsoft as the only strong competition currently standing in the market.

Amazon gives cloud services to most of the new startups to deliver their services without building expensive infrastructure on their own.

But sometimes easy things can be costly for your business!!!

This cloud service serves as an ultimate tool of industrial surveillance that Amazon can use to learn about the new emerging competition to acquire or undercut on the price before it endangers it’s business.

All these things give Amazon control over data that none of it’s competitors can ever have and thus Amazon can enter in new markets much more quickly and effectively than any other retailer.

It is not wrong to say that Amazon is certainly one of the world’s largest technology companies and they are also planning to introduce drone delivery and prime air services in international markets which can prove to be a turning point in the history of Amazon journey.

Well, this is how Amazon earns money and to be honest there is no real competition left for Amazon, as there is no company like it.

This was all about the business model of Amazon and How Amazon earns money now let’s talk about how you as an entrepreneur can make money by using all of this information.

Things You Can Learn As an Entrepreneur

So, this is all about Amazon but what did you learn from this Business Model Of Amazon?? Don’t know??

Then try to know, as these business models and case studies are not meant to just read but they are created for you to learn and grow yourself as an entrepreneur. So here is a list of things that you can learn from the business model of Amazon and apply in your real life to grow and gain success through entrepreneurship!!!

1. Stay Updated With The Trends: Staying updated with all the trends is the first thing that Jeff Bezos and his business model of Amazon suggests. Amazon was started as a company in the late ’90s when the Internet was less popular and rarely used, brand new platform and at that time only he started studying and making strategies about the Top mail-order business as he knew that we would soon replace the mail order.  Jeff Bezos once said, “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table”, and this attitude of Jeff Bezos certainly proves his worth of being successful and rich.

2. Futuristic Approach: Bezos not only stays updated with the new trends but also makes strategies that will make him successful in his future. He not only focuses on his present but also keeps planning about his future endeavours. He uses data to find out the things that will be in demand 5-10 years later, so as to make sure that he and his company stays on the top always in every era.

3. Be Stubborn Yet Flexible: According to the ideologies of  Jeff Bezos, he follows the rule of being stubborn yet flexible. He gives his work the first priority and invests all his time doing things that he thinks are right but at the same time if also keeps himself aware of all the loses his new strategies are bringing to him and then he changes those strategies to continue getting profit.

4. Stick With The Two Pizza Rule: Jeff Bezos believes that the strength of his employees and team members should only be equivalent to the number of slices in two pizzas!! i.e. the team members should not be more than 7-8 members and this rule helps most of the startups become successful these days.

5. Never Stop Experimenting: As a growing entrepreneur, the most important lesson that you can learn from Jeff Bezos is to keep experimenting. Experiments help you get a better understanding of your business, you may fail once or twice but in the end, you will definitely succeed if you keep trying and experimenting with things on a regular basis.

Conclusion

Amazon’s path to becoming a global monopoly across different markets isn’t just an anomaly, it is Jeff Bezos intention from the very beginning.

The story of Amazon domination isn’t unique but it rather reflects the nature of a perfect business model, and you can make lots of profit if you learn and execute things from these little, ignorant yet impactful strategies made by Bezos.

I hope this business model of Amazon helps you in making strategies that are perfect for you and your business and you succeed in expanding your business just like Jeff Bezos did.

Best Of Luck!!

Okay, so you are finally done with creating your Facebook Business Page and now you want to know how to promote a Facebook Page for free, as you are just not ready to spend a lot of money!!!

If this is the case then you have come to the right place, here I am going to discuss about how to promote a Facebook Page for Free.

1. Ask Your Family and Friends To Be Your Base Audience

Once you are done with creating and initializing your facebook page, your next move will be to invite your friends and family to “Like” your page. 

It is advantageous for you to invite your friends and family to like your Facebook page as it helps you set off with a digital footprint and gives you a quality test audience who will give you trustworthy and valuable feedbacks.

You can use your initial audience to perform a number of tasks, some of them are as follows:

• You can keep a track of the posts attracting more and more people for engagement- for example, you can check if your users are more attracted towards images, videos, or in-depth tips.
• You can interact with them oftenly and ask them about their expectations from your Facebook Page i.e. you can ask them about what they want to know.
• You can even ask your base audience to do mouth marketing through their networks, this means that you can ask them to share your page or ask their friends to like your page by sharing it with them.

   Though this is not a part of promoting your Facebook page but this is the very basic step, and you just can’t proceed with how to promote a Facebook Page without executing this tip. 

After all, promoting a Facebook page which does not have so much relevance or engagement is just a waste of time, one must instead focus on building a quality and long-lasting audience.

2. Conduct Contests and Promotional Offers

Another way of how to promote a Facebook Page for free is by offering something valuable to the users. 

So, you can conduct contests or Giveaways, and always keep in mind that more interesting these gifts become, the more likely it is to generate engagements.

Some of the promotional offers that you can offer are as follows:

• Giving discounts to customers hitting the share button.
• Hosting an event depending upon the interest of your users.

So, technically, this is the first point of how to promote a Facebook page for free, by conducting giveaways and promotional offers you can not only attract a huge number of audience, but you will also create a trustworthy relationship between you and your customers.

3. Create A Helpful and Attractive Content

Make this thing very clear that Facebook or any other social media app for that matter is just meant to get in touch with your users and not for selling your stuff.

Social media pages are meant for creating your as well as your brand’s visibility on Social Media and redirect your users from social media to your website.

Any Facebook page promotion can be done by building a connection with your audience using interesting, relevant, and resourceful content.

Good relevant content must include:

• Tips and tricks- for example, daily life hacks, “how to do” contents, etc.
• You can provide your users with the news or upcoming events of different industries depending on your user’s interests.
• Interviews with different successful personalities and their life story usually attract a lot of people.
• Behind The Scenes (BTS) has become the most trending engagement factor for different websites. You can also use this trick to increase engagements on your Facebook page.

It is a very known fact that the visibility of your page depends upon the content you post on the web page. 

The higher the quality of your content more will be the chances of you to get yourself visible on the social media platforms.

Every follower who shares your page or a post of your page increases the number of followers so you need to prepare your content so good that it compels it’s readers to share it with their other friends.

Now, the question is how?? 

How do you know if the content you are preparing will be appreciated by your users or not without posting it and checking the engagements that post gets?

Well, there are certain points that you need to keep in mind while posting your content to increase the engagements on that website, so before creating your content ask yourself:

• Will you choose to share your content if you were a user??
• What is the best thing that will make people talk about your content??
• What are the most trending topics of your niche!!!
• What are your Competitors doing??

So, if you succeed in preparing such content then you will also succeed in promoting your Facebook page in a short span of time.

4. Promote Your Page by Sharing Posts

If you wish to keep your customers updated with your posts and offerings via Facebook, then you are supposed to post on a regular basis, to show your audience that you want them to be a part of your business’s customers family.

Attracting customers to your business and making them stay is also an essential part of how to promote a Facebook page for free.

But, did you know that you can promote your Facebook page just by promoting the products and services you provide!!!

So, here is a list of points you can use to engage more and more potential customers:

• Share updates of your most popular products – i.e. posts that attract huge engagements.
• Promote seasonal products, newly launched products, etc.
• Keep your customers updated with the stocks of products especially if the product is highly in demand. 

So, the ultimate tip of how to promote a Facebook page for free is to keep updating your customers about all your products and services.

5. Share your Customer’s Feedback with other Customers

This is also a very tricky tip of how to promote a Facebook page for free strategies, your customers are the heart of your business.

Your business stands nowhere without your customers, so sharing their thoughts with your audience might help you in making more customers.

You can use the feedback given by your old customers to start an interaction or engage other users to convert them into your potential customers.

Customer reviews are of very much importance, especially if you are starting from scratch so sharing the feedback and experiences of your previous customers might help you building trust with other users as well.

6. Stay in Touch with other Businesses and Influencers

Staying in touch with other businesses helps you keep a track of what your competitors are doing to increase their number of engagements. 

Always make friendly relations with your competing Business pages and the Social Media Influencers.

This is another very successful way of promoting your Facebook page for free, as when you link other pages or influencers working in your niche to your posts it becomes very likely that they will also link you back in any of their posts.

This is how you expand your network by promoting each other and not by making strategies to beat each other.

So, just follow big pages of businesses and influencers working in your industry, try making contacts and genuine relationship with them like their posts and you can even tag them so that your post gets visible to their followers.

So basically, these were the ways of how to promote a Facebook page for free after creating a new Facebook Business Page. 

But, this is just not it along with these ways you also need to have some extra knowledge of how to promote a Facebook page for free so that it becomes faster and easier for you to promote your page.

Extra Tips For How To Promote A Facebook Page For Free Easily.

1. Optimize your Target Audience

You need to keep optimizing your target audience depending on the different age, gender, location, language, interests, etc. 

Every business page with more than 100 followers can target their audiences on the basis of different categories.

All you need to do is enable the “allow targeting and privacy options when I create posts on my page” option while uploading your posts and you will get a targeting icon at the bottom left of your publishing box.

2. Analyze your Top 10

Analyzing your top 10 posts that your users are continuously showering love on is an amazing strategy to promote your Facebook page for free. 

All you have to do is go into your Facebook page Insights and rank your posts in the range of 1-10 according to engagements the posts attract.

Then analyze those posts to find the factors that your users like in your posts and the things you need to improve to get further engagements.

3. Find the best time to post your Content

Now, what is the best time?? I thought we can post our content anytime we want, after all, if I have a great Content then the timing will not be an issue I guess??

Well, yes timing will always be an issue!!!! 

No matter, how great content you create if your timing of posting that content is not right then it will be of no use.

You need to find out the best time when you can reach to most of your target audience, and to help you out with this Facebook Insights have a feature called “When your fans are online”.

With the help of this feature, you can find out the best time to interact with your users.

4. Prevent Cross-Posting

Cross-Posting is never a good idea if you have just started and wish to promote your Facebook page for free.

Though cross-posting decreases your efforts and saves your time which is exactly opposite to what you should do as to be very honest when you start doing things from zero level you are supposed to put extra efforts and give extra time instead of saving them. 

This way you won’t get anything but failures, disappointments, and losses in your business.

5. Use Facebook Live to Interact with your Users

Facebook Live is basically a video broadcasting feature that allows any person, brand, events to interact with their audience easily.

You can get in touch with the world’s largest online audiences through a medium that is already being used by everyone.

The real-time commenting and live reactions make it easier for you as well as your users to interact with each other. 

Conclusion

So, this is all you need to know about how to promote a Facebook page for free, following these steps may not only help you promote your page but will also help to increase your reach.

I hope this article solves all your queries related to how to promote a Facebook page for free and helps you in getting as many customers and engagements as possible.

Tomorrow is the day when you are going to appear for the digital marketing interview and you have not prepared any interview questions for digital marketing!!

You don’t want this bad dream to come true, do you??

I know you don’t but then to avoid such situations you need to be prepared with all the Interview Questions for Digital Marketing.

You should have a very strong knowledge of all the trends and strategies to crack your interview successfully and leave a lasting impact on the interview panel.

So let’s discuss about all the important and relevant interview questions for digital marketing that an interviewer can ask from you and the answers you must give to impress the interviewer instantly!! 

Basic Interview Questions For Digital Marketing

There is nothing like basic or advanced in digital marketing all the questions asked are tough and easy at the same time, it all depends on your presence of mind and the preparation you have done!!

So, in this Basic interview questions for digital marketing segment, I will provide you with all the general interview questions for digital marketing that could be asked from you, irrespective of the post you have applied for.

Q1. What do you think is Digital Marketing?

Digital Marketing is all about initiating a marketing campaign for a brand using digital platforms. To be very precise, the process of reaching out to and engaging with your consumers through digital media is called digital marketing.

Every marketer knows that effective marketing communication depends on a two-sided communication, it is all about having meaningful and relevant conversations with your customers.

This is the point where traditional marketing lags behind digital marketing, as digital marketing platforms not only help in running cost-effective marketing campaigns but also allows you to get in touch with your customers and build trustworthy relations with them. 

Digital marketing is not only limited to the marketing and sales of brands but extends to finding new talent, marketing research, Lead Generation, Customer Acquisition, etc. as well.

Some of the digital marketing platforms are social media, search engine, etc. and one can use techniques like search engine optimization, search engine monetization, social media marketing, etc to grow a successful business using digital marketing. 

 Q2. Why is Digital Marketing preferred more than Traditional Marketing?

Most people nowadays prefer digital marketing as it comes with numerous benefits, like SEO, web development, and hosting.

The range of leads in digital marketing is extraordinary. It makes things easy for one to reach a huge number of individuals.

On the other hand, with technological development, a number of people reading newspapers, listening to the radio has gone down.

Q3. Do you know the difference between Branding and Direct Marketing?

In branding, the advertisers mainly focus on exposing their brand on applications and sites having mass following and reach.

The most popular ways for branding are custom ads, youtube ads, remarketing of products, target marketing, etc.

Whereas, in Direct Marketing the advertisers are more interested in communicating with the target audience.

Advertisers use common campaigns like dynamic search ads, shopping ads, etc. to run successful direct marketing campaigns. 

Q4. What is Google Adwords Remarketing?

A targeted marketing strategy which helps all the marketers to reach out to people who once visited their website but never made a purchase is called Google Adwords Remarketing.

This kind of marketing allows you to target the right audience at the right time with the right ad.

Q5. How do you stay updated with the latest Digital Trends?

It is very important to stay updated as digital marketing is a very enterprising field, there are a number of sources you can use to stay updated with all the latest digital marketing trends.

But, always keep in mind that the sources you mention are the ones you are honestly aware of otherwise the follow-up question based on these sources can get you into trouble.

What?? You don’t know any such sources?? Well relax, there are a number of sources like Youtube Channels, Podcasts, Blogs, Books, Webinars, etc.

Here I am linking top 5 such sources that might be useful for you to impress your interviewers:

Youtube Channels:

• Jay Baer
• Kimberly Ann Jimenez
• Digital Marketing Institute
• SEMRush
• WSCUBE TECH

Podcasts:

• Craft Of Marketing
• GaryVee
• Marketing Over Coffee
• MediaGuardian
• The Indian Startup Shows

Blog Websites:

• Mashable
• Wordstream
• Backlinko
• Neil Patel
• Digital Vidya

So, these were some of the basic interview questions for digital marketing that you should always be prepared for and now moving further we will discuss about the interview questions for specific positions in Digital Marketing.

 Interview Questions For SEO Specialist in Digital Marketing

The job of an SEO Specialist is a very tough and skilful job, an SEO Specialist is supposed to analyze, optimize, and keep a check on all the actions being done on the website.

An SEO Specialist works to increase the Google Rankings of any website by doing all the essential research and optimizations.

So, if you have applied for this position in any company then you need to be prepared with the answers of these most important interview questions for SEO Specialist in Digital Marketing.

Q1. What is a Domain Authority and How does it affect your Google Rankings? 

Domain Authority is a measure of rating your website and was introduced by MOZ to give ratings to your website in the range of 1 to 100.

Higher the Domain Authority of a website higher will be it’s ranking on Search Engine Result Page.

Q2. What do you mean by a Responsive Website?

A Responsive Website is a fast website that is compatible with multiple devices and browsers and responds very well to user interactions.

It is created using a Responsive Web Design, which is a website design that adjusts the layout of the website according to the viewport size and orientation of the device. 

For Example- The contents presented on a big screen and a small screen are the same but with different layouts, to optimize the experience of the particular screen on which the website is being viewed.

Q3. What are backlinks and why are they important?

Backlinks help users to shift from one web page to another web page and are also called incoming links. These links play a very essential role in SEO.

Quality backlinks help in increasing the Domain Authority of your website and Page Authority of your web page which is one of the essential factors to convince Google Crawlers that your website is good and deserves to be ranked on top.

It helps in improving the indexing process of Google and will ultimately result in increasing the organic ranking on Search Engine Result Pages.

But, there is a difference between normal backlinks and quality backlinks,  from the perspective of SEO normal backlinks are of no relevance to Google.

Google inspects the relevancy and connectivity of the backlinks present on a webpage with the content present on the web page, therefore, higher the relevancy greater will be the quality of the backlinks.

Thus in short quality backlinks bring more referral traffic to your website and improves the ranking of your webpage. 

Q4. What do you mean by the terms Anchor Text and Image Alt Texts?

Anchor Text refers to a hyperlinked text that is visible and can be clicked through, these anchor texts actually links to different documents available of the web.

People usually underline these texts or highlight them in blue colour, but it depends on the HTML  code of each website.

There are different types of anchor texts like keyword-rich anchor text, generic anchors, image anchors, etc. where we connect the users to the data that are relevant to the page or content.

Then, moving on to Image Alt Texts, Google Bots cannot process any image on the web on it’s own. So, we use alt attributes to explain Google Crawlers about those images.

It is the alternate text for an image which provides a textual reference to all the web crawlers to index the web page containing the image.

And, properly phrased alt tags have the power to increase the Google ranking of a website’s image in Google images search results.

Q5. What is Google Analytics?

Google Analytics is one of the most authorizing analytical tools in Search Engine Optimization,  it helps the webmasters to monitor and keep a record of the traffic your website drives.

This freemium analytical tool was launched in 2005 by Google, and it provides certain basic services at no cost while the other premium services require investment.

Google Analytics can also be integrated with other Google products like Search Console, Google Adwords, etc. which makes it a better analytical tool than the others. 

So, these were the most commonly asked interview questions for SEO Specialist in Digital Marketing!!!

Interview Questions For Digital Marketing Executive

The job of a Digital Marketing Executive is to analyze and report on visitor’s data and make new plans to engage more users and market more products.

Digital Marketing Executives are supposed to interact with the public using Social Media and ensure visitor flow, they supervise the marketing strategy for their company, and execute all the digital as well as content marketing campaigns for the website of the company.

So, here I present you the topmost interview questions for digital marketing executive that you must have your answers prepared for…..

Q1. What is PPC advertising?

PPC i.e. Pay Per Click advertising is an online advertising model in which the advertisers pays money each time when a user clicks on any of their online ads.

In a Pay Per Click Advertising the businesses running their online ads on search engines are charged only when a user actually clicks on their ad, therefore the name is “Pay Per Click”.

Though there are a number of PPC Ads but the most popular of them all is the paid search ad, which appears when any user searches for things on Search Engines like Google, Yahoo, etc. 

This ad usually appears when someone searches for commercial products i.e. if someone searches for things to buy, local service search, high-end things like software, etc. 

Q2. What one should do to avoid Google Penalty?

To avoid Google Penalty one must keep the following things in mind:

•  Prepare your unique, and original content and make sure there is no plagiarism in your content.
• Don’t buy backlinks to rank high on Search Engine Result Pages.
• Don’t overuse the keywords for no good reason. Keyword Stuffing can spoil your reputation in the eyes of Google. 
• Make sure you stay updated with all Google’s algorithms and updates.

  Q3. What kind of tools do we use for SEO for an instant result?

There are a number of tools that we can use to get good SEO results in a short time span, they are as follows:

• Google’s Webmaster Tools
• Ahrefs
• Check My Links
• BuzzStream
• SEMRush
• Found’s SEO Audit Tool

Q4. Mention the limit of Adwords Ad Characters.

The Headline 1, 2, 3 of an Adwords ad can be of 30 characters and the 1st, 2nd lines of the description should be of 90 characters. 

Q5. What is the difference between Google Attributions and Google Attribution 360?

Google Attributions is a software introduced by Google, to analyze campaigns and to fulfil advertisers requirements.

It allows all the marketers to measure the influence of their marketing campaigns across the various channels of marketing using the latest machine learning. 

Whereas Google Attribution 360 is the updated version of Google Attributions itself, it is a feature of Google Analytics 360.

The features of Google attributions 360 involves DoubleClick Bid Manager, DoubleClick Search, and DoubleClick Campaign Manager so that you can track and get information regarding all the marketing events within 48 hours.

Interview Questions For Digital Marketing Analyst

Digital Marketing Analyst generally is supposed to create digital marketing campaigns to promote the companies and brands they are working for.

Analyzing marketing data, advising and managing the marketing teams, preparing the marketing reports and managing the Pay Per Click accounts are also some of the jobs a Digital Marketing Analyst does.

So, now since you know that these things will be a part of your everyday tasks, so now let’s see the types of Interview questions for Digital Marketing Analyst which will ultimately help you in getting your dream job.

Q1. What is meant by conversions and how do we track conversions using Google Analytics?

When a visitor visits your site and takes action and converts to a customer either by filling out a form, making a purchase, or even by showing a high level of engagement with the website.

In short, when any of your predefined goals of Google Analytics are accomplished and it also brings revenue to your website then we term it as “Conversions”.

We use the “Goals” feature of Google Analytics to keep a track of all the conversions on our website.     

Q2. What is meant by KPI in Google Analytics?

KPI stands for Key Performance Indicators, which is a metric that helps the marketers to analyze the different business objectives their website is based on. Some examples of such objectives are Users, Sessions, Average Time, Bounce Rate, Audience, Conversions, etc. 

Q3. How can we use Google Analytics to track and improve our e-commerce sales?

The Goal Funnel Feature of Google Analytics helps you inspect the general achievement of your e-commerce activities. It gives you all the Individual Shopping Basket Exchanges and also helps you track your Sales Conversions and all the other goals. 

Q4. How many types of Custom Reports are there in Google Analytics??

There are 3 types of Custom Reports in Google Analytics:

• Explorer
• Flat Table
• Map Overlay

Q5. What is the formula for ROI?

ROI stands for Return On Investments and the formula that we use to calculate the ROI is- (Revenue – Cost) / Cost.

Conclusion

So, all these were the Interview questions for Digital Marketing that you need to need to know if you wish to impress your Interviewer and get your dream job.

I hope this article helps you in every way possible to crack your Digital Marketing Interview.

All the Best!!!!!!

You can also learn about Off Page in SEO and On-Page SEO to know more about SEO to crack all questions related to SEO.

Learn more about Social Media Marketing, and Strategies to stay updated with the latest digital trends.