The Ultimate Guide To Keyword Research

Do you ever wonder:

“What’s the best keyword research tool?”

“How do I find awesome keywords my competitor is not aware of?”

“How do I rank my keyword?”

“Should I look for topics or still target keywords?”

Don’t worry, this article provides you with an ultimate guide which will show you exactly how to find awesome keywords for your business, blogs, website etc.

This article will provide you with a 5 step blueprint which will guide you in keyword research that will help to find target keywords.

 

Step 1- Identify Your Customer Personality

Step 2-Find Customer Topics

Step 3- Keyword Idea Generation

Step 4- Analyzing Each Keywords Commercial Intent

Step 5- Search Volume And Keyword Trend

 

 

Step 1- Identify Your Customer Personality

This is a step that most people tend to skip and it hurts them later!

So what does ‘identifying your customer personality‘ actually means?

Your customer spends 99.9% of their time online not searching for what you sell.

In other words, if you only target your customer when they search for the exact thing you sell you’re missing out on hundreds of other opportunities to get in front of them.

 

Step 2- Find Customer Topics

So how do you find these topics?

It is simple!

Go to where your target customer hangs out online. Then look for the topics that they tend to discuss.

Seriously, that’s it!

For instance, your target customers can hang out at places like Pinterest, Youtube, Reddit, Industry Blogs and Niche Forums.

Once you have identified where your target customers hang out, its time to keep an eye on the topics that are important to them.

 

Step 3- Keyword Idea Generation

Here are the four most used tactics for finding on tap keywords that your competition doesn’t know about.

 

• Google Suggest

First, we have Google suggest. To use this strategy, just head over to Google and type your topic into the search field, but hold on, don’t press Enter…instead take a look at the keywords that Google suggest for you.

These are usually awesome longtail keywords that you can go after.

As a  quick pro tip is that try putting few spaces before your keyword. This will show you a completely different set of keyword ideas.

 

 

• Quora

Next step, we have Quora.com. Quora is a massive community of people that ask n number of questions and answers on every possible topic under the sun.

All you need to do is to search for your topic in Quora and see which keywords tend to show up.

 

 

• Reddit

Next tactic to find keywords is to use Reddit. Like Quora, Reddit is a massive community of people that discuss every topic that can possibly exist, from pest to politics.

To use Reddit, just simply head over to Reddit and search for your topic.

When you find a thread of your topic, keep an eye for words and phrases that tend to come up again and again. These make awesome keywords ideas.

 

• Google Search Related

Next step, we have Google Searches related feature. To use this feature, simply type your topic into Google and then scroll to the bottom of the search result, then Google will show you other searches that are related to the keywords you just put in.

These are usually excellent longtail keywords that you can target with your content.

• Wikipedia

Finally, we have Wikipedia. To use Wikipedia for keyword research, just head over to Wikipedia and type your topic, then take a look at the other entries that that article links to. These are usually closely related topics and even potential keywords themselves.

 

 

Also, make sure to check out the table of contents for the entry. Again, these are usually keywords that are closely tied to your topic. Now you have potential keywords, its time to select the best from your list.

How?

Well, our next step is all about it…

Also, read- How To Get More Traffic In 2019

 

Step 4- Analyzing Each Keyword’s Commercial Intent.

So what is a commercial intent?

It is simply how likely someone searching for a given keyword is to buy from you.

Here is how to find out whether a keyword has high commercial intent or not.

Head over to Google Keyword Planner and then type in one of your potential keywords. Then take a look at the suggested bid column. This shows you how much advertisers are spending in ad words for a single click from this keyword.

Obviously… the higher the suggested bid, the more valuable that keyword is.

 

 

Another pro tip is to size up commercial intent is to see how many adwords appear when you search for your keyword in Google.

If you search for your keyword and see a lot of ad words ad, it means that people are trapping at the bid to bring those searches to their site.

Okay… Now its time for our last step…

 

Step 5- Search Volume and Keyword Trend

Back in the day, Google would show you exact search volume numbers in the Google Keyword Planner.

Unfortunately, that ship has sailed!

Today, unless you are running an active ad words campaign, they show an extremely unhelpful search volume range.

So how can you see how many people search for your keyword?

There are two premium tools that get the job done.

First is SEMrush.com. To find keyword search volume, simply type the keyword into SEMrush and it will show you how many searches that keyword gets every month.

Simple!

You can also use KWfinder.com. Just pop your keyword into the tool and you will see the exact amount of searches that it gets every month.

Now before you decide a keyword, there is a one last bonus step that is recommended by experts.

Now, this step is completely optional, but it helps you in finding the best keywords for your business.

And that step is to look at your keyword’s growth in Google Trends.

For example, you found two keywords that have similar search volumes and commercial intent and you don’t know which one to pick!

But when you look in Google Trends, you know that which is the keyword that is growing in popularity and other is dropping like a stone…

Obviously, you would like to go with the keyword that is growing.

Conclusion

If you follow the blueprint, you should have the handful of excellent keywords that you can use.

Once you have those, its just the matter of creating pages and content optimized around those words.

That’s all folks!!!

15 Ways To Increase Website Traffic In 2019

Are you struggling to increase your website traffic, even though you have tried every possible “method” out there?

Well, don’t worry you don’t have to be a tech expert at SEO or copyright to increase your website traffic.

This article will help you with the 15 fastest ways to increase your website traffic.

Now, I should warn you that the techniques we are going to discuss here will be advanced strategies and tactics and it won’t be the tactics that you’ve heard a million times already!

There is no harm using the same age-old tactics but you should know that those have been used by your competitors already so it’s better to tap the untapped techniques in order to succeed.

So let’s not waste time and get right into the list of techniques that we are going to talk about.

Here are the 15 ways to increase your website traffic –

1. The “Upside Down” Guest Post

2. Use “Click To Tweet” Links

3. Publish List Posts

4. Overhaul & Upgrade Old Blog Posts

5. Add ” Share Triggers”

6. Go On Podcasts

7. Create “ Predictably Viral” Content

8. Post on Social Media at Strategic Times

9.  Increase Your Website Traffic From The Forums

10.  Use The Secret Weapon Of Pro Bloggers

11.  Research The Keywords Well

12.  Write RankBrain-Friendly Content

13. Use the Bucket Brigade Copywriting Technique

14. Heading Tags To Increase Your Website Traffic

15.Write Keyword-Rich Contents No Matter What

1.  Technique- The  “Upside Down” Guest Post

 

 

When most people read your guest post, they completely skip your author bio section and we can’t blame them because most of the author bio boxes are buried at the bottom of the page! It is a very big problem because if people don’t see the link to your website in your author bio, then they are not going to visit your website.

Don’t worry; there is a very simple solution to this situation, use the “upside down” guest post.

Here is the step-by-step process-

• Write A Guest Post

 

First, write an awesome guest post as you normally would grab the attention of the audience

• Include Helpful Resources

These sections should link to the 2-3 useful resources on the topic you just covered on your site.

Finally, include your content as one of the helpful resources to promote your website. It is a strategy, which will increase your website traffic.

   Also, read how to write a guest post –  https://neilpatel.com/blog/how-to-write-blog-post/

2. Technique – Use “Click To Tweet” Links

This is one of the best technique to get traffic from a social media platform. Now let’s see how to use“click to tweet” link.

• Find something “tweetable”.

This can be both content oriented and statics in nature.

• Create a “click to tweet” link

To create a “click to tweet” link, just head over directly to clicktotweet.com and write your tweet there. This tool will generate a special link for you instantly. Finally, add that link to your content.

 

Whenever someone clicks on the link, they will get a pre-written tweet for you to share easily.

Yes, it’s that simple!!!

 

3. Technique- Publish List Posts

When it comes to driving and increasing traffic to your website, the list post works great. There is research evidence to back this up, BuzzSumo teamed up with Moz to analyze the links and shares of over 1m articles. The result found that the list post crushed other content format.

 

4. Technique – Overhaul & Upgrade Old Blog Posts

 Here is how you can use this simple technique-

• Find Outdated Content

Firstly, find an old post of yours, which is outdated.

 

• Update And Improve

You can add more visuals, graphics and strategies to your old post and eliminate the old techniques that didn’t work anymore.

Finally, update the post to make the changes live. Just like this, it will increase your website traffic rapidly..

This makes you update your old post and re-launch it like a brand new post.

 

You can increase your post visibility by sharing it on your Facebook page or sending an announcement via email to your subscribers.

5. Technique – Add ” Share Triggers”

Content largely succeeds or fails, based on one factor that is whether or not the content has the share triggers.

 So, What is Share Triggers?

Share triggers are things you include in your content that push people to share it. When you add share triggers in your content, people are significantly more likely to share and link to it.

One of the most powerful and impactful share triggers is social currency.  Social Currency is an idea to share things that make us look good.

6. Technique – Go On Podcasts

Podcasts are blowing up these days!  One survey showed that 24 per cent of Americans age 12 or older listen to podcasts on a monthly basis.

So, now does that means you should grab the nearest microphone and start a podcast? No…

Instead, go on other people’s podcasts as a guest. This will give you a brief idea as to how to go about your website podcast.

7. Technique – Create “ Predictably Viral” Content

Is there a formula to make your content go viral?

No…

If there were, everyone would have used it.

The four things you can do to make your content go viral are-

 

#1-Viral Content Tends To Contain Lots of Visuals

#2-Viral Content Tends To Have A High Utility

#3-Long-Form Content Tends To Go Viral More Often Than Short Blog Posts And Articles.

#4- Viral Content Need A “Push” To Get Going

 

8. Technique – Post on Social Media at Strategic Times

Best Time to Post on Instagram

The best time to post on the Instagram app is during lunch (11 a.m. to 1 p.m.) and for the evening after work time(7 p.m. to 9 p.m.). Most Instagram users tend to login via mobile because they tend to avoid browsing during work hours.

 

 Best Time to Post on Facebook app

The best time to post on Facebook is during the week is between 1 p.m. and 4 p.m. during work hours and that’s likely because many Facebook users browse on their laptops and check it during the downtime of their work hours. Although the best time to post on Facebook on a Sunday is at 3 p.m.

 Best Time to Post on Twitter

The best time to tweet is during the lunch hour of 12 p.m. to 1 p.m. However, scheduling posts just before lunch work well too because this is the time where people are ready to have their time off from work.

9. Technique – Increase Your Website Traffic From The Forums

Forums aren’t as popular these days the way they used to be earlier, but these sites have hundreds of thousands of active users who come back every day to check what’s new on your website.

Forums help you to drive more traffic to every post.

To find the forums, you can search on Google for “Your Niche” + “Forum”:

Once you find a forum that is perfect for your niche, sign up and start making some posts that add value to your content.

The rule with the forums is very simplistic in nature:

If you try to increase your website traffic a lot by promotion, you will end up getting banned.

If you want to promote the website, you first need to build up some respect and goodwill in the community. Sharing the link to your blog posts on the initial days is the best way.

To share the links in a forum, write a summary of your article and then link out to it with text like “Read the full article here.”

10. Technique – Use The Secret Weapon Of Pro Bloggers

There is a tool that is not much talked about but is very useful for the bloggers to increase your website traffic. It’s the secret weapon pro bloggers use to increase our blogs from zero visitors to thousands.

It’s called the Blogger Outreach tool.

Although it sounds like a complicated tool, it’s a very simple technique of reaching out to other bloggers in your industry and asking them for a share.

Bloggers who have a large audience base requires great content that they can share with their followers on the social media platform. It develops trust with their audience and keeps them interested and involved in your website.

Now, bloggers in your industry won’t share all your articles, so if you want other bloggers in your industry to share your articles around, you need to write awesome content and develop relationships.

11. Technique – Research The Keywords Well

Before you finalize your blog post, take some time to find relevant keywords for your website. It is an easy way to find out what people are looking for and accordingly, you can alter your content to match the requirements of readers.

If you’re using the right keywords for your website, you have a better chance of driving conversions and as well as higher rankings. To research the keywords, you can use SEO tools like Moz Keyword Explorer, Google Keyword Planner, or Google Keyword Planner.

All you have to do is to enter your focus keyword and after that, all these tools and techniques will fetch all relevant keyword combinations for you. You can also look for the search volumes for the keywords that you enter.

12. Technique- Write RankBrain-Friendly Content

To enhance the search results, Google uses an algorithm known as the Rank Brain which tries to understand search query like a human. It breaks down your query into word vectors and helps it fetch more relevant and useful results.

The unique thing about Rank Brain is that it doesn’t just focus on your current query. Based on what you search for the first time, your results may be changed or will be varied for the second query.

To improve the search rankings of your website, you need to optimize your content for the RankBrain SEO. Using medium-tail keywords and focusing on the satisfying user intent or want to get better click-throughs is crucial for getting success with RankBrain SEO techniques.

 

13. Technique- Use the Bucket Brigade Copywriting Technique

When users visit your website, there are two possible scenarios. Either they may continue reading your articles or second, they might leave your website right away. The second scenario is a big issue that can negatively impact your search rankings.

If you want your website rankings to improve, you need to make sure that visitors spend more time on your website. A simple way of doing this is to write more compelling articles that can hook your readers by using one of the oldest techniques of the trade. Bucket brigade is a copywriting tool that can persuade your readers to stay involved in your page.

When you are writing an article, you want the flow of your writing structure to be smooth. In an ideal scenario, each sentence should lead up to the next sentence. Similarly, each paragraph should introduce the readers to the line of thought in the next paragraph.

Bucket Brigade is a simple technique that works as a connector between two sentences or even the paragraphs. It is a smart technique to captivate your reader’s attention and guide them through different transitions in your articles.

 

Now,  exactly how can one use Bucket Brigades in the articles? Here’s are phrases that are commonly used as Bucket Brigades-

• Know what the best part is?
• Here is the deal:
• That’s not all.

 

14. Technique- Use Heading Tags To Increase Your Website Traffic

The website content needs to be in small paragraphs and must be broken into various sections for easy reading.

With the support of the heading tags, most people can quickly read if data is presented in the kind of brief parts of the content.

15.Technique-Write Keyword-Rich Contents No Matter What

SEO ( Search Engine Optimization )  is the key for building a profitable blog. Without search engine traffic, your blog won’t last for a long period of time. To make your prospects buying and to generate more leads, it’s necessary to bring organic traffic to your website.

Luckily enough, the WordPress users have a great edge with SEO because there are so many great SEO plugins available, and most of them are free of cost.

Conclusion

That’s all folks!!! Try these advanced techniques and see if you can finally break away from having to rely on your website traffic coming from search engines alone.

Did you just open a restaurant and are finding ways to promote it on a social media platform? Don’t worry this article will help you in finding easy ways to spread and promote your business on a social media platform like Facebook.

Whether you are a small coffee shop or a full-fledged restaurant serving diverse cuisines, Facebook marketing will help you attract new customers and engage your already build customer base. Facebook marketing may seem difficult for the people who have no experience in the past but it’s an easy solution to help you get the word out and fill seats with paying customers.

Facebook marketing makes sense for the budding restaurateurs because currently. Facebook has over 2 billion users and it’s where your customers are. Facebook marketing for restaurants is done to reach the customers in the area where your restaurant is located.

As Facebook is a platform where we connect with our friends and even strangers, 88 % of people trust what friends and strangers say on Facebook about business. 70% of purchases at the business can be traced back to social media.

When people share what they had for lunch or dinner or, where they went for their get together, birthday parties etc. these mentions matter a lot for your business. Food and drinks are a major part of any person’s celebrations like anniversary, birthdays, dates and holidays. Over 200 million Facebook posts are tagged as #food and 23 million people share pictures of their meals out. Many of them include specific brand mentions, which is a way of promoting the business organically through the customers themselves.

It sounds like your current customers are doing all the work for you, but if you are not going to be digitally present on such social media platforms then it’s hard for you to tap this enthusiasm.

 

Facebook marketing enables your restaurants business to make most out of these engagements. Turn mentions into more sales, more visits and even more word of mouth chatter. Get people sharing pictures of your speciality pasta bowls, sushi, salads, pizza or pastries.

 

Now let’s see how all this is done in easy ways

1) Engaging With Followers On Facebook

 Social media marketing is the way to engage with customers and future prospects alike on Facebook because you are driving your traffic on social media platform, you don’t have to pay with every click like you with an advertisement.

Your business profile is your home base on Facebook and its where people will get to learn about you. The more will be the engagement, the more people will be attracted towards your profile and your business physical location.

This is how to set up a strong base to start building a social media presence for marketing your restaurants.

 After that, the next step is to start completing your business profile by ensuring that you post several high-quality pictures of the interiors of your restaurants, the signature dishes and drinks that you are serving. Show the food in the best lighting because it will catch people’s eye. For the people who have not yet visited your restaurants, it will make a good impact and will leave a good impression and as we know the first impression is the last impression, it will stay in the viewer’s head for a long period of time.

 You can also write catchy descriptions and titles for every category of foods and drinks that you’re serving. If you have been awarded or rated as one of the best in your field then make sure that it is mentioned in your business profile and eye catchy.

 

Mention your email, website link, business contacts on your business profile so that people can easily visit and like your page. You can also mention your restaurants address so that people can navigate and reach your place easily.

 

2) Build Your Initial Following

 Here what you need to know to do it in an effective manner.

 >Focus more getting followers organically. In order to make a Facebook presence to grow, you need people who actually like your restaurant. Buying followers don’t work in the long run because those are not going to visit your restaurants and it won’t help you in getting a real benefit from your followers.

>Be active on your page. Start posting regular content.

 

3) Set Up Your Facebook Menu

 By using the menu tab plugin for Facebook to easily get orders online. Show your menu to people and get orders straight from Facebook, but make sure you have the management staff that can handle keep the tracks of all the online orders. It’s a different task from having a customer physically present in your restaurant counter. That’s true especially if it’s for a later pickup time.

4) Get Facebook Reviews 

In order to analyze what dishes and drinks people like in your restaurant, you need to get a response from customers. On a platform like Facebook, you can get reviews from your customers that will help provide better quality and services to them. Reviews in a business profile provide a social proof that everyone can see how much others like your food and service. These reviews and star ratings will also appear in the search results of Google, making it visible for the people who are looking for a restaurant of a specific category.

 Go to the settings on your Facebook page for allowing people to write reviews on your timeline. As reviews start coming in, respond to them in a professional manner. If the review is great then thank them for being a customer. But if it’s not good, be humble and consider your response carefully. Don’t lash out because you can end up losing more customers.

 

5) Try Live Streaming

 Going live on your Facebook page for showing viewers your test kitchen is an interesting way of engaging people in your business.

 

On a special day like Valentine’s Day or Christmas, you can do a live stream in order to show people how dedicated your staff is in making special dishes to serve the customers. You can show them how much effort it takes to make sure that you serve your customers in the best possible way. Including a teaser in the video description also helps the viewers to get a brief of what the video is all about.

 

6) Combine Images And Graphs

 Many restaurants like to add graphical elements to images of their food and drinks. It can be a scene from a movie or a cartoon, which add hints to a story so that people can relate to it. It is a very creative idea where you can play with images and colours in order to make your Facebook page look attractive and interesting.

 You can add a graphic designer in your team or you can also make decent graphics on your own by easy to use software like Canva or Piktochart.

 You can guide your diners through these graphics when you have a menu, which serves a different variety of same product, for example – diners like their coffee in different ways, possibly because customers tend to ask and wait for the staff to explain coffee combinations. So when diners know the difference between a piccolo and a macchiato, they know what to expect from their drink.

 

7) Tap On Pop Culture

 Holding contests for movie tickets or match tickets will help the business to engage more customers as people who are movie buff or cricket fan, they will also visit your restaurants and will experience your service. This collaboration makes sense giving your restaurant a status of being associated with famous brands and organizations.

8) Take A Poll

 Taking a poll is not a complicated process. Just choose a topic that will interest your customers or viewers- food. You can use the Facebook poll feature and post a question. You can ask your customers which variety they like the most in a specific category of food. Like a good social media poster, you should join the conversation. It would be great if you use both text and image to display the choices that people made during the poll. It will give you an idea as to how many people got engaged and what is there choice and preferences.

9) Sharing A Promo Code.

 Trying promo codes for each campaign you run via Facebook which will not only enable you to drive sales but it will also give an idea of how effective your social media efforts are.

Talk with your customer service teams and sales team too, to discuss other promotional techniques and ideas, like loyalty programmes, cash discounts etc. Run all these offers on your Facebook Page so that people are always updated and are engaged.

 

 

10) Mention Your Business Partners

 You can try teaming up with businesses that complement your restaurant. They can be ingredient suppliers, or event organizers or kitchen appliance makers. Tagging your partner’s pages build goodwill with your partners and also it increases the restaurant.

 

 

11) Facebook Fridays Events

 Send an invitation to your exclusive group of Facebook fans to meet up at your restaurants at a specific time on Friday evening, and to make it a fun gathering to attend, you can offer drinks, foods, sneak peeks at new menu drawings and items.

 

 

12) Showcase Your Employees

 People on social media are observing, they like to see what’s going on behind the scenes at your restaurant which makes them feel special and the part of the in-crowd. Post photos of your employees hard at work, or use your tablet or smartphone to create humorous, interesting videos with employee dialogue.

 

 

13) Promote Your Page With Facebook Advertisements

 Facebook has a highly effective and intuitive ad manager that can help your restaurants reach massive amounts of potential guests. You don’t require a high budget to achieve success, even a couple hundred rupees is enough to reach a good sized local audience.

 

14) Booking Widgets

 Booking widgets will provide your restaurants with an easy solution for receiving online reservations, by using a unique link across your social media you’ll be able to tap on the potential full booking of your restaurant. Features like SMS reminders will help to reduce over bookings and no-shows.

15) Share content from Instagram

If Facebook isn’t your thing, then you can share your posts and videos directly from Instagram on Facebook. This creates a steady stream of content on Facebook based off of your other social media platforms, which will enable the users of both Instagram and Facebook to view your content.

 

  

These are the simple yet effective ways through which you can use your social media handle for promoting your business and attracting new customers and engaging your current customers. Its the best way you can make use of your social media platform almost for free to have a wider impact of your business on your followers that will become your future customers.

Having the largest platform of online audiences it is no secret that Facebook has become a favourite advertising platform among advertisers and marketers.

You cannot simply deny Facebook ad platform, they’re easy to use, targets a vast audience and are profitable.

In June 2015, much to advertisers delight, a new ad type was announced – Facebook Lead Ads.

It takes Facebook ads a step further, while initially looking like a conventional ad it comes with a pre-filled form of information the users have shared on Facebook, as a result allowing businesses to directly obtain high-quality and specific information of their prospects.

Basically, Facebook lead ads are an ad format that lets your potential customers sign up for what you’re offering without leaving  Facebook. If they click on your ad, they simply tap on a pop-up form prefilled with the data you want (and that they share with Facebook) and you’ll get those contact info to follow up with them.

Let us now find out about Facebook lead ads in a more detailed way and why it is so exciting for marketers and advertisers.

What is a Facebook Lead Ad?

Facebook rolled out lead ads to overcome people’s perception towards filling out forms as they’ve said so in their announcement news article.

Facebook offers a wide range of ad types and you may choose with according to your business and its goals.

Lead generation ads are useful if your goal is to prompt users to apply for something, sign up for a promotion or a course, get more information, subscribe to newsletters or download something etc.

The best part of a Facebook Lead Ad is that you do not need a landing page for your ad.

In a traditional lead generation conversion path, users are directed to a landing page to fill out a form. In order to collect their lead information, they’re needed to leave Facebook altogether to go to other website’s landing page.

This is useful in finding high-quality leads because these people are willing to make the extra effort of filling out a form to obtain your content.

Facebook Lead Ads, however, instead of sending your prospects to a landing page allow your potential customers to fill out a form and access your offers/requests without leaving the Facebook page.

This feature solves the problem of a longer click-through path for the users and you can gain the lead information on the Facebook platform itself. By auto-filling a form with user details Facebook Lead Ads creates a seamless experience for users, thus getting a better form of conversion rates.

How Do Facebook Lead Ads Work?

Facebook Lead Ads work similarly as other Facebook ad types. The advertiser sets up an ad through Facebook’s Ad Manager or Power Editor and customizes it according to his needs, business objectives and customer preferences.

Facebook lead generation ads deliver email addresses directly to your database. Unlike other ad types, lead ads include a contact form for people to fill out if they’re interested in your product or service.

Facebook then uses the information provided by the marketer to display these ads on the news feeds of your potential customers.

Lead ads contain two elements: the ad and the lead form, which is hosted by Facebook or Instagram.

On the lead ad’s contact form, you can request an email address and other contact information from your prospects. When you create the form, you can choose from a variety of questions or create your own custom questions.

Subsequently, if leads are captured, Facebook lets you download them manually or you can connect to a CRM.

How to Set Up Facebook Lead Ads

Now, are you ready to set up your lead ad? First things first, ensure your operations and legal business departments that Facebook Lead Ads fall in line with your company’s policies, review any form fields your company plans to ask and confirm that your intent falls in lines with Facebook’s lead ads policies.

Although it may seem daunting to set up compared to a traditional ad but are actually simple once you know how they work.

Once you are ready, make sure that you also have:

• Access to your business’ Facebook page.
• The URL to your business’ privacy policy.
• An image for your ad.

Setup

1. Head off to Power Editor and click “Download to Power Editor” at the top of the page. Select your ad account and hit “Download”.
2.  If you’re using the Ads Manager, Click “Create Ad” on the top right. If you’re using the power editor, Click “Create Campaign” on the top left.
3. Next, choose the “Lead Generation” as the objective of your campaign.
4. Set the details of your account (Country, Timezone, Ad Unit Currency). 
5. In the Page section, choose your business page that you’d like to use to create lead ads. Click View Terms. Review the Lead Ad Terms of Service and select ‘’I Agree to Terms and Conditions’’.
6. Set your audience, placements and budget and schedule. Customize your target by location, age, gender, language, and hundreds of other target settings. The ticker on the right will show you the total size of the audience you’re trying to reach. However, you cannot target lead ads to people under the age of 18. 
7. Choose whether you want an automatic placement of your ad or if you’d like to customize the placement based on your own preferences.
8. Customize the budget for the ad. Determine with your team how much budget you’re willing to spend for one ad. Choose a budget that seems reasonable based on prior research. Next, schedule a start and end date for your ad. You may customise schedule further by selecting Delivery Type in Advanced Options, which has two options: Standard and Accelerated. “Standard” means that your ads are spaced throughout the day to spend your budget evenly. “Accelerated“, on the other hand, will deliver your ads as quickly as possible. This setting is used for time-sensitive promotions or if you need to quickly reach your audience. 
9. Now comes the fun part – designing your ad. Facebook offers various layouts and ad designs options. Play around with different creative options before choosing the one which works best for you. 
10. Create your lead form. First, customize the headline, text, and CTA (Call To Action) for the ad display page. Be specific so the user knows what they will get by clicking on the CTA of your ad. 
11. Next, choose which information you want to collect from your leads on the “questions” tab. You can also customise your questions. Under Custom question (optional) click + Add Custom Question. You can ask up to 15 custom questions. 
12.  Click Privacy Policy. Add link text and a link URL to your Privacy Policy. You may also add additional disclaimers to your instant form just tick the box next to Add custom disclaimer. There’s no character limit for the disclaimer.
13.  Eventually, customize your Thank You screen. Add a compelling custom screen to keep your leads engaged after submitting their form. 
14. Click form preview to ensure the form looks like it should. Always double check and proofread your work. 
15. Click finish to complete your form. Although it is optional, you can also “select a CRM” to collect submission information in the Leads Setup section.  
16. Alternatively, you can click Save if you may want to make changes later or haven’t finished completing your form.
17.  The final step is to click the “Place Order” button.

Benefits of Facebook Lead Ads

Furthermore, lead ads can be beneficial to both prospects and users. It helps you in jumping over some fundamental hurdles in lead generation. Facebook Lead Ads help in:

1. Super simple to set up and easily understood by the users.
2. The user data is taken directly from Facebook which provides accurate details.
3. Improving the quality of lead generation.
4. Acquiring the right leads with Facebook’s target options.
5. Retargeting prospects who have engaged previously with your lead ads or website.
6. Connecting CRM helps you in downloading leads faster and take real-time actions on new leads.

Disadvantages of Facebook Lead Ads

1. Result in a lot of poor quality leads.
2. Cannot be optimized for anything other than leads.
3. You have to duplicate and redo the form if you need to make any changes.
4. Will need a third-party app to download leads unless downloaded manually.

Conclusion

So there you go! That was almost everything about Facebook Lead Ads you needed to know to get started with and how to set them up, how they work, its benefits and running lead generation.

If you have any extra inputs that you think I missed out on, let me know!

 

Facebook Marketing Strategies In 2019

Facebook is the largest and the most known social media platform worldwide.

It has 2.27 billion monthly active users which is a 10% increase year over year and 1.49 billion users who log in to Facebook on a daily basis which is a 9% increase year over year as per the Facebook statistics report of September 2018.

All the Facebook statistics and demographics reports show the number of audiences ever increasing which only confirms that Facebook is here to stay even in 2019 and all the years to come.

Reigning over all the other social media sites with such a large and active user base only a foolish marketer will not opt Facebook in their marketing strategies.

It is important to adopt a unique plan for Facebook marketing strategy in 2019 because of the number of potential customers growing and to look out for counterpart businesses and enterprises because whether it is a small scale biz or a big corporation Facebook is the most powerful marketing tool for either, which makes it difficult in finding your spot in that space, therefore, your strategy must be clever and impressive.

So, here is the list of tips and tricks which will help you to get started and/or generate the best out of your Facebook marketing strategies in the year 2019.

1. Business Page

It becomes impossible for any business to ignore the fact they really need to have a Facebook Business Page which will certainly make it easier for users to discover and interact with your brand online.

Facebook business pages are similar to personal profile but are specifically made for businesses, organizations and public figures, they are free and easy to set-up.

Your profile picture and cover picture must also be chosen wisely, if you are a brand then your profile picture has to be your logo.

For your cover photo, you could use something artsy or whatever catches the eye of the visitor and matches the aesthetics of your page. You can also put up posters regarding sales, promotions, new brand lines or seasonal content. Make sure it is engaging and eye-catching.

There is also an ‘’About’’ section on your page, it is useful in telling the visitors what are you and what your brand does. Make sure to put the required information there and the tone is friendly and casual.

Ultimately you need to consider what your targeted audience wants to see and share links, photos, videos, and anything your audience would enjoy as long as it is connected with your business.

2. Set Goals

The crucial step before planning out any marketing strategy is to define your goals towards the company, employees and the entire organization. Goal setting prior to marketing is proven to keep you motivated and achieve desired results for the company.

Peter F. Drucker the founder of the modern business corporation came up with the criteria which have been a successful framework in goal-setting for a very long time by making your goals clear and attainable usually known as, S.M.A.R.T.

Let us take an example of goal-setting for Facebook marketing strategies in 2019 in the framework of SMART:

• Specific: Define Who? What? Why? Whether it is targeting a specific audience or a niche for driving traffic towards your website and increasing the quality of sales and adding value to the organization for a smarter growth and efficient working environment.

• Measurable: Set parameters to measure your goals and when will you be able to tell you’ve achieved them.
• Achievable: Another word for this would be, ‘’realistic’’. Try to accomplish what you and your team can achieve with the given opportunities and skills.
• Relevant: In social media marketing, the relevancy of a goal has the potential to impact your objectives, vision, and values.
• Time-bound: Your goals need to have a specific finish time attached to them for it to be profitable.

 

3. Target Audience

On Facebook, there are billions of people scrolling through their newsfeeds every day and it’s important for you to choose the specific audience you need for your website.

You have to dedicate your time and resources in analyzing Facebook demographics then segment it to narrow your audience and then creating highly specific ads for the targeted audience.

Once you’ve ‘’niched down’’ your audience it’s time to understand and create accurate ‘’buyers persona’’ to reach out to the people who will be most likely interested in your products or services.

 

4.Utilize Facebook Ads

Facebook ads are an effective and inexpensive marketing method. Facebook offers their own targeted advertising platform.

Its advertising features include:

• Able to set a budget for ads
• Ad testing, which helps you in determining the effectiveness of an ad based on customer responses and feedbacks.
• Demographic targeting, the most interesting demographic targeting feature available on Facebook is ensuring that the people who see your ad can afford the products or services you’re selling.
• Behavior targeting, it basically means reaching people based on their past purchase behavior, purchase intent, device usage, travel preferences, and other behavioral characteristics.
• Interest targeting, this feature allows you to reach your target audience based on the things they’re interested in like their hobbies, the pages they have liked, or a host of other things.
• Built-in measurement tools to check ad performances.

 

Users are also able to ‘’hide ad’’ if they do not want to see a certain advertisement, using Facebook ads to increase ‘’likes’’ is very beneficial as it makes the user who liked your page/ad, your follower and all the content you post from there on appears on their newsfeed and sometimes on their friend’s feeds as well.

This results in more users and visitors on your page, interacting with your brand and services which may eventually become potential customers in the future.

5. Go Live

You do not need to make high-quality, time-consuming attractive videos to market your products. With the live streaming option, it has become easier and efficient for video marketing.

Research shows Facebook Live content generates three times more engagement and Facebook users watch 100 million hours of video every day.

All you need is a smartphone, and a normal functioning camera, and who doesn’t have it?

You can schedule live video sneak peeks to your new product launches, office events or to make announcements. Go Live, engage and connect with your audience within the moment.

 

6. Schedule Facebook Contests

Ever since Facebook changed its rule regarding hosting contests without the use of any third party apps businesses have been abuzz in running them to grow their fan base and building an audience.

This has been a hit with the fans and consumers as well, because who doesn’t like winning free gifts?

The best thing about Facebook contests is that they aren’t complicated, people only have to follow specific contest rules which differ from the type of contests.

To name a few contest types:

• Like and Comment to Win
• Caption Contests
• Q&A Contest
• Submitting Photos of a specific category

7. Collaborate with Social Media Influencers

Influencer marketing can really boost your engagement if you know how to do it right

You have to find influencers who are already in your space and want to work with you after you both have agreed on the compensation because honestly, no one would be willing to market your products and give your brand exposure without having their pockets filled a little for all the work they will put in.

There are two ways of finding influencers on Facebook; manual or using influencer identification tools.

The manual search is labor intensive and time-consuming and wouldn’t work effectively if you do not yet have a highly-engaging audience.

The alternative approach is to use identification tools which basically are search databases for bloggers and social media influencers.

8. Choosing Your Content

Facebook has a lot of varied options for your brand’s content strategy to choose and create content with, like, Facebook Stories, Facebook live, status, links, blog posts, images videos posts etc.

The thing you must always remember is quality>quantity. Make each post count.

Your consumers will not care about your regular posts on their feeds if they aren’t what they expect from you.

According to the Sprout Social Q3 2016 Index, 57.5% of social media users said posting too many promotions was the most annoying action from brands.

Use the Facebook Audience Insights analytical tool, highlight your values, identify what your audience likes the most and plan content accordingly that is unique to your business space.

 

Conclusion:

• Despite the changes in Facebook’s algorithm it still will be the largest and strongest social media marketing tool, even in 2019.
• Create Facebook marketing goals which directly affects your needs and business goals.
• Never forget to study your Facebook audience demographics and insights.
• Know your target audiences and your ads will appear where and when you want them to.
• Organize and schedule content keeping your users in mind, make sure what you post matters.
• Keep up with the current marketing trends.
• Build brand loyalty, engage with your fans and grow a strong fan-based community.
• Always keep a track of your Facebook Marketing strategy to identify what worked and what didn’t.

Having trouble deciding on a digital marketing company?

It is understandable that you are having second thoughts. This is because choosing a digital marketing company is a one-time decision you make.

You have to be 100% sure that the digital marketing company you’re hiring is capable to provide you with exactly all the digital marketing services you need.

This has been an established fact that for any business to thrive successfully it is an absolute must to have a flawless digital marketing strategy. If you wish to maintain the status of your company, you have to globally advertise it on the Internet using digital marketing strategies.

It is advisable to start your digital marketing campaign right after establishing the company and don’t wait for the things to go south. It is because A perfect digital marketing campaign not only grows your business and side by side stands as a guardian angel.

You need to be very cautious before considering a digital marketing company as this giant leap of faith will decide the future of your company. Just keep in mind that waiting too long before deciding will only make things worse so below are a few key factors that you need to look before deciding on a digital marketing company.

Things to consider while choosing a digital marketing company

Industry experience

It’s pretty obvious that experience is only gained with hard work, skill, persistence, and dedication.

You’ll have an upper hand against your competitors if you go for a digital marketing company that has experience in your industry. The reason for doing so is that the digital marketing company has been successful with similar objectives before and so it will be a helping hand for both the parties.

Another advantage you might get by preferring an experienced digital marketing company is that all the necessary tools are already available to them.

An experienced digital marketing company has already established a huge network and they can work with much ease.

There is a probability that going for experienced digital marketing solutions might get a little more on your budget but you can not deny that it is time-consuming.

Companies’ Strenght

Well, there a lot of pros and cons in both small and large size digital marketing company.

For a company with less number of employees, you have more direct access to the most experienced assets.

These companies usually follow the road less traveled which sometimes can prove lucrative in a lot of aspects.

While in the case of large companies offers you an assurance of a positive successful digital marketing campaign. This is because the work process of such companies are much through as well as

Another bright side of consulting large companies is that your business with witness a much larger exposure on the internet.

Previous Customer’s Feedback

Like the Saying _ ” A man is known by the company he keeps”. Similarly, you can judge the digital marketing company by its previous customers, clients for which they have worked earlier.

Nobody can provide you with a much clear perspective than their previous customers. From here you can easily pick up all the pros and cons, and get a very clear idea on the whole digital marketing strategy that is about to be applied.

You can easily pick up the previous clients list on their website, as of today every company keeps a social proof to brag about. You can arrange a meeting or just call and confirm the amount of satisfaction they have received from their works.

You can even go further asking them about a better alternative in case of dissatisfaction as you can easily come to know about who can also serve you even better.

Do they outsource?

While deciding on a digital marketing agency considering the factor of outsourcing is a great idea.

If  you are planning on an accessible and cost-effective point of view then outsourcing the work to skilled professionals is a considerable option

In this way, the probability of compromise in quality for the hiring staffs is reduced to a minimum.

It almost becomes impossible for a digital marketing company to maintain a freelance relationship and ensure a constant level of digital marketing services to their clients.

Plan your budget

The Digital Marketing strategy is going to decide the future of your company.

Just consider is a big future investment. So decide on a budget that you are comfortable with and give a little less estimate to the company as with time new needs develop.

The initial cost might look challenging but you do not realize if you fail to opt for digital marketing services earlier then you’ll have to invest even more.

To analyze the estimated budget you can get in touch with to peers, friend or any individual from a similar industry who have already done it before.

This is the best and foolproof way of getting a perfect estimation of how much to invest in your digital marketing campaign.

Project tracking and reporting

Every digital marketing company has its own way of functioning but it is totally up to you to choose the one that suits you the best.

There is no doubt in the fact that digital marketing is a long time investment and the results could never be seen from day one.

You need to know that a lot of companies just promises the work but since there is no way to ensure they make a fool of their employers.

Well, don’t worry because if you are prepared beforehand then nobody could take advantage of you.

Just keep this in mind that before signing the contract make demands that there will be regular progress check and the digital marketing company will provide a weekly report of the work done.

Browse their website for information

It is not possible to compile all the information regarding a digital marketing company with people’s views and opinions.

So, you must try an easy way, that is by looking at the digital footprint through the website of the digital marketing company.

There are a bunch of things that you might have missed or overlooked but now you can have it all at one place. You will discover all the necessary information based on their location, social media profiles, testimonials, services provided, current staffs, past projects, awards, working hours and much more.

Don’t forget to check out their clients, the ones they are working for right now and the ones they have worked before.

In case you do not find the website and its content appealing enough then don’t take a risk. This is because Digital Marketing is a long time investment and your huge leap of faith will make you fall even worse.

Conclusion

Opting for digital marketing strategies to give your business a headstart will always prove to be a step in the right direction. Your one-time investment in digital marketing will pay you for a lifetime as it goes along with your business requirement making your life easy.

The pressure for you to decide on a perfect digital marketing company is enormous.

However, to find a digital marketing company that is a perfect match for your business requirement can take a lot of time and effort.

You need not hesitate. Just go through the list of all the above things to consider while choosing a digital marketing company and you will definitely find the best suit for business future.

 

Digital Marketing

Promoting or handling your business by using digital trends such as websites or the internet is termed as digital marketing.

Digital Marketing Trends

Various strategies are used to make your digital marketing website efficient and productive. These strategies change the whole complexion of your digital marketing by providing you enhanced tools to stay firm among other competitors. They are termed as digital marketing trends.

Some of the latest and most efficient Digital marketing trends in 2019 are mentioned below:

• Digital transformation

We are living in an age where gadgets work more than humans. The traditional times are gone when we used to wait for days in order to complete a task. Digitalization has spread all around the world and

To keep up with the fast-paced world we must start using digital technologies for the purpose of marketing business. This digital marketing trend is a strong tool that changes a business model by providing increased revenue and value-producing opportunities.

The digital transformation of your business includes giving your business online exposure by putting it up on the internet. This will provide your business with a much greater audience and this is a significant digital marketing trend in 2019.

• The growth in mobile and smartphone usage

The invention of mobile phones and smartphones has brought an evolution in the digital marketing trends. Mobile phones are an integral part of every individual on this planet.

Mobile phones are like an organ in our body that can not be separated so the use of mobile and mobile phones is a very successful digital marketing trend in 2019.

Start using the biggest digital marketing tools that are smartphones and your first step is building a mobile supported website for your business.

Integrate a few social platforms along the websites that may enable you to share the contents and update to any individuals required. It is pretty easy and convenient to use and you can easily control your digital marketing business while sitting in comfort on your couch

If you just start sending promotional messages along with the daily social message you will definitely receive a boost in your digital marketing organization.

• Introduction of Chatbots

Would you believe that Facebook has over 33,000 active chatbots?

Remember the side tools on your computer that says how may I help you? These are referred to as chatbots and by using these as a digital marketing trend can help the customers to easily resolve any type of roadblocks that occurs.

These chatbots increase customer’s engagement and interaction by providing them with the desired help even offline. The only problem is installing the chatbots with the correct information and data, Once done you are good to go on a downhill ride.

• Machine learning and marketing automation

Using machine learning as an automated digital marketing tool can provide your business with ease. This digital marketing trend can automate the tasks according to the previous patterns of events that have been occurred in the past.

These digital marketing trends automatically aim at providing the best customer service and can also perform actions like automatically posting on the social media networks.

Digital Marketing automation can also generate the automatic email and inquiry messaging to your customers. They also provide assistance in online payments and purchase.

• Integrated social messaging apps

Do you know the increase in Instagram users in the last year? It’s a 150million. Which is emphatic. And apart from Instagram, there are hundreds of other social media platform that are stuffed as a pool of probable customers.

The social media digital marketing trends use these platform to expose your business to a much bigger market. It has an unbelievable range and by using social messaging apps you can connect with almost everyone in the world with just a few clicks.

So, while making your digital marketing website be sure to integrate the social media buttons through which you and customers can convey the message further on the social media platform.

• Customer engagement strategy

How do you make your customers loyal to you? Its simple, all you need is to earn their trust and provide them a hostile platform so that they become comfortable and trust you back enough to buy your product.

So how to do it online as digital marketing trend? No problem.

The best way to interact with the customer is the content. So try to engage your customers by providing them with authentic contents that impress them enough to be ready to do business with you.

Customer engagement strategies are generally made in the initial phases of designing your digital marketing website and it needs to be upgraded on a regular basis as the demands.

• Use of video content

In a research done a couple of years back shows that about 60% of users use the internet to watch videos and all of them accounts for either Youtube, Facebook or Instagram. So why not do something the people want?

Try advertising and promoting your digital marketing website by adding videos and creating social media embedded links of those video clips.

This is a flawless digital marketing trend and it will provide you with indirect customers. They will remember your brand from the video clip and will not hesitate in selecting you over others whenever the need arises.

• SEO and content marketing integration

In today’s digital marketing world the organic content marketing and Search Engine Optimisation is the best tool to receive the traffic.

Content is the heart and soul of any website and by embellishing the content you are not only improving the quality of your website but also enhancing its efficiency in reaching your customers.

So before setting up goals for your digital marketing website, it is essential for you to develop a solid content strategy that fits the overall goals as it is the most significant digital marketing trend.

Conclusion

Digital Marketing – Making Businesses Effortless

Digital Marketing was born around the 1980s as the computers evolved to store bulks of information digitally. Its been around four decades since the discovery but digital marketing is expanding at an exponential rate.

Digital Marketing Definition

Digital marketing can be regarded as a subset of traditional marketing by using enhanced/ modern channels like the use of the internet, search engines, mobile devices, display advertising, social media, short messaging systems and other channels to reach the customers. Digital marketing definition, in other words –

“Using various forms of digital media to promote brands, is termed as Digital marketing.”

Classifications of Digital Marketing

The main areas and techniques of digital marketing are:

 E-mail marketing –  Email marketing is considered as the best return on investment as it attracts the maximum amount of consumers. This is a target based Digital marketing process in which the database of users is being picked up by various web pages and newsletter where the user has given permission to be contacted. An Email is sent to such users describing all the features of the product and in case the users are interested they can contact on the provided link or number as per convenience. The bulk Email logic trend is now being replaced by the of the creation of individualized email contacts. This can be done either manually and also by using software that work on machine learning analyzing all the criteria of the user.

Display advertising: As the name indicates term display advertising refers to the use of graphics or video elements for advertising any product. It is to be noted that display advertising does not compulsorily needs the internet but can be done offline also. Display advertising is the display of an advertisement of your product at any place where it can be noticed like a digital billboard, banners or even online pop-up advertising on mobiles, laptops or tablets.

Search engine marketing / SEO: ‘Search engine marketing’ or ‘Search engine optimization’ is the latest an effective way of digital marketing as the marketing is done with the aid of search engines like Google, Bing, etc. It can be referred to as the process of using various techniques that helps in favoring the positioning of your website on the search engine result page. It is an organic way of reaching to a targeted audience of your choice.

web analysis (web analytics):  It is the study of the impact of a website on its users. Web analytics focuses on all the minute details regarding any website. This analysis helps the user to get an idea as to how the e-commerce business is going and what are the areas that need amends. Some of the analytics are:

• The number of visitors on the website
• Keywords search on the site’s search engine that brought them here
• How they came to your website either by following a link or by typing the HTML address.
• Time spent by a user on a given page
• Time spent by a user on the entire site
• The total number of visitors and from where they logged in.

Affiliation marketing – Affiliation is the principle by which any commercial website in order to promote its products offers a network of affiliate partner sites or services through an Image linking, banners, references or text links. In this process, the link provided by the host website directly provides a backlink to its associated website. This is an easy and convenient process and directly links favor both the host and the associated website by increasing the traffic.

Content marketing: Content from various books and magazines have now evolved digitally to appear on a website and collectively this type of marketing is known as content marketing. Content marketing aims to provide the customers with a number of useful relevant or fun content that they get indulged in and after that, they provide a backlink to the websites which in turn acts as a great marketing strategy. This serves as a massive step in building an organic SEO and also increases the traffic on the websites.

The social and viral marketing: Social media and viral marketing is the biggest platform for digital marketing. It aims at using social media as a platform to and advertises the product here only although you might not get direct results. But your product will remain in the mind of the customers when they wish to opt for any such products. This is a very reliable and affordable way of digital marketing and provides you with results.

Mobile marketing: It is the summation of all the digital marketing based on the usage of mobile devices generally smartphones. Mobile marketing can further be defined as all digital marketing actions undertaken in a situation of mobility. Mobile marketing adds up all the digital marketing strategies and provides with the desired results.

An Ideal Digital Marketing Strategy

It is to be noted that Digital Marketing is just not a piece of cake. The online world can seem intimidating for a start-up or small business owners. Here are a few Digital marketing strategies or a series of actions that will prove beneficial and will help you achieve your goals using digital marketing.

• Analyze all the resources and set a goal:

For an ideal digital marketing strategy the primary step, to begin with, analyze all the resources you have. Consult with all your employees and confirm their availability before starting any project. Also, contact the inventory and ensure the ample amount of required materials.

Setting up a goal is very beneficial as it serves as a guiding path. Try to analyze all the key points before deciding on a goal as there can be various factors like internet traffic that constantly varies the digital marketing. You must have the right digital tools to measure the effectiveness of your digital strategy which is peculiar for various business.

• Build a Targeted Audience:

Now comes a very responsible step in digital marketing strategy, that is to identify your customers. Finding a potential customer online is similar to finding a needle in a haystack, we should not rely on hard work but prefer smart work instead. Try to collect as much relevant data as you can get and try to use online analytics tools like Google Analytics. Build up a checklist containing various criteria and preferences you wish to opt.

When targeting your customer you should be aware of the following:

1. Location
2. Age
3. Job/Student/Retired
4. Bachelor/Married
5. Monthly/annual income

Filter out all the irrelevant data and Select all the potential customers according to data and proceed.

• Implementation:

If the above digital marketing strategy has been successfully met then comes the implementation. Try building a website that contains information about your business and also provides all the necessary details required. The content is the heart of digital marketing so try and provide the best you can. whether it’s your ‘About Us’ page, your product descriptions, blog posts, ebooks, infographics, or social media posts. Pay very special attention to the “About us” page as it reflects the whole organization and helps convert your website visitors into probable customers. The SEO of such page will and helps to raise your brand’s reputation online and boost the visitors on your page.

• Improve:

There should be regular Audit of your websites and with the use of web analytics and other similar tools to identify gaps in your existing websites. While the audit especially focuses on the following points:

• The number of visitors on the website
• Keywords search on the site’s search engine that brought them here
• How they came to your website either by following a link or by typing the HTML address.
• Time spent by a user on a given page
• Time spent by a user on the entire site
• The total number of visitors and from where they logged in.

Why should you invest in Digital Marketing to get Customers?

• Cost-effective way

Digital Marketing is the most cost-effective way to expand and promote your business. Digital marketing only requires an internet connection and proper planning to make it functional and successful. The biggest reason why you should invest in digital marketing because you only have to advertise your product to a limited targeted audience, so the whole process can be achieved at a much lower cost than traditional marketing methods. The best part is that there are no additional hidden costs in digital marketing except time.

• Allows you to reach the target buyers directly

Another big reason why you should invest in digital marketing is that Digital Marketing allows you to reach your targeted audience and that results in the hike in the conversion rates. Your time and resources are also saved as you only have to be concerned with a limited audience. The search engine optimization (SEO) allows you to reach those consumers who are browsing the internet for content and topics that are relevant to your business.

•  Social media marketing

According to a report, about one-third of the earth’s population that is around 2.4 billion people, use social media platforms daily. Digital Marketing strives in providing a vast Social media marketing platform which in turn helps in gaining traffic or attention through various social media websites. The reason why you should invest in digital marketing is that your business is now exposed to the biggest market in the world that is the internet through which you can reach to the potential customers at various parts of the world and this would not have been possible using the traditional marketing strategies.

• Trackable, measurable results

How beneficial it would be if you are able to analyze the effectiveness of your marketing campaign and to measure your success over time. Digital Marketing allows you to obtain detailed information about the response of your customers towards your website and also guides you to allocate your marketing resources and budget effectively.

•  Practically unlimited reach

A big reason why you should invest in digital marketing is that it empowers your business to new heights by providing a worldwide reach and enables you to do business overseas with just a few clicks. Digital marketing allows you to trade globally and find new markets to promote your business all around the world.

• Accessible 24/7/365

Unlike a store or an inventory, Digital Marketing is not time bound and can be easily accessed at any time of the day. The users can access the website as per their convenience whenever they wish to and they also do not need to go to any shop but can do business easily sitting in comfort on their couch or their bed.

• Improved conversion rates

Digital Marketing provides you with an exponential increase in the conversion rate as the customers do not have to make a phone call, or go to a shop to purchase the product but instead do it conveniently selecting and purchasing the product of choice all at the same places. So to invest in digital marketing is directly proportional to increasing the sale and conversion rate of your business.

• Convenient to handle for both parties

Digital Marketing also eliminates the necessity to stay formal as any individual, customer or owner can easily access the website and services from any place and at any time as per convenience and receive all the necessary details at one single platform. Customer and seller interaction is also very easy and they can easily interact with each other and payment methods are also very convenient.